Sat.Jan 12, 2013 - Fri.Jan 18, 2013

Trending Sources

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Eligibility and Indexation. Let’s start with a few basic mistakes that do actually occur with some frequency. Article Format / Content Errors.

News 151

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. 84% agree that communicating core values via social media is integral to leadership (46% strongly agree). only 4% think that a leader?s

Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time

Unspoken

At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. “To me a business is a good vehicle for getting stuff done.” Below are just some of the insights. Passion and Purpose.

Sports 125

For Global Success: 9 Reasons Why Localization Is Key [Infographic]

Mindjumpers

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. Localization – the trend of 2013. Localization is pointed out to be one of the big trends in 2013. Conversations that will help build a stronger brand globally.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got. It’s not deep enough. Here’s a link to  register now.

Class 106

7 Tips for Consuming More Water

Justin Levy

Keeping up your water intake is vital to your overall health and it goes far beyond wanting to lose weight or grow bigger muscles, though it helps with those goals too.  There There are an endless number of reasons why drinking more water is good for you. So, how much water  should  you be drinking per day? Pretty simple, right? hate the taste of water.” ” I understand. It’s hard.

Tips 102

Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success? Passion. Purpose.

The Impact Of Photos On Facebook [Infographic]

Firebelly

When it comes to posting on your business Facebook page it’s important to keep in mind the value that photos add to your text and/or link posts. The infographic by Wishpond reenforces strong data that photos are king when it comes to posts. For example,  photo posts on Facebook receive 84% more link clicks and 53% more likes on average. Facebook Are you posting photos on your Facebook page?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. ” The choices include a toy robot, cat, diamond ring, helicopter and a guitar. Which token will you be voting for?

Social business demands culture change

SocialFish

Social business demands culture change. . Leveraging technology in today’s social world goes way beyond the technical requirements—success or failure seems more dependent on how flexible and effective your management practices are, rather than your specific IT competency. Departments fighting over who owns social media? That’s a silo issue, not a social media issue. TRUST. PERFORMANCE MANAGEMENT.

Creating a Life List

Justin Levy

Growing up I never kept a bucket list because growing up below the poverty line, the goal was just to graduate high school. Then, while in high school both of my parents passed away and I became intently focused on overcoming any obstacle put in my way while accomplishing any goal I set my mind on. But, as someone that craves new experiences, there is so much more that I want to do. Chapman.  Using

List 67

Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” ” Learn all about it in today’s roundup. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. How do you use it?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social TV: Fans Tweet to Choose Hawaii Five-O Ending

The Realtime Report

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-O is giving viewers a big incentive to live-tweet during the show’s next episode. ”  . According to AdWeek , the average Hawaii Five-O viewer is 55 years old.

The End of the Social PR Revolution

Geoff Livingston

Image by OakleyOriginals. In building the program for xPotomac (February 25th) , I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Other signs evidence this change, too. Cheers.

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. It takes time. And Twitter needs A LOT more time. We launched a promoted account campaign to see if we could bolster our following.

Could This Be The End of Computer Viruses?

Unspoken

Bromium is a new business that has developed software that could result in the end of viruses and malware for good. The software that has been developed is called vSentry. How vSentry Works. The vSentry software gives users a disposable virtual computer for every task that is undertaken on a Windows PC. This virtual computer will act as a barrier in between the computer system and the virus. The virus or malware essentially attacks the barrier instead of the PC and when the file is closed the virtual computer also closes, which automatically erases the virus. Why Protection is Needed.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 190 million users. via  VK. LinkedIn: 200 million active users.

4 Google Apps for Android

Idaconcpts

Google has taken over a large swath of the World Wide Web. No getting around that. From securing their indelible place as the dominant web search engine, Google is positioned to become just plain dominant. You can’t readily change who is the top Internet banana at any given moment. But you can make Google’s xenophobia work in your favor by jumping on the bandwagon. Google Drive. Google Maps.

A New Year…School Daze and Setting Priorities

Waxing UnLyrical

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon. For my students, though, especially my undergrad senior Communication students at Curry College , it’s another story. story of priorities. And I’ve written about the matter before. To Flutter—and the Bird is on the Wing.”.

Social Businesses Use Technology for more than Marketing

SocialFish

In our circles, everyone understands that social technologies are a must for marketing and communications. That bandwagon is pretty crowded these days. But I am still amazed at how slow these same people are to integrate social technology into management practices outside of the marketing department. For example, why aren’t our performance reviews more social? Humanize Social, In Theory

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. No looking down now—this ride’s ready to begin. 1. Here are three easy steps. 1.

What IFTTT Teaches Us About Automation

Geoff Livingston

I like If This Then That or IFTTT. The site resolves a growing need to simplify online life. As you may already know, IFTTT’s basic algorithmic building blocks allow people to build an easier online life. IFTTT accomplishes this through automation in the form of “recipes” IFTTT wasn’t really needed ten years ago. Yet the capacity issue will still need resolution. My point?

Diversify Your Blog with Video Blogging

Idaconcpts

There are many reasons why bloggers may decide to incorporate video blogging onto their site. Sometimes it is out of a desire for diversity, since both the reader and the writer may get bored of large amounts of text. Sometimes it is because the blogger has something that they’d rather say – or show – with verbal rather than written words. Making a change to your blog is like making an investment.

Video 41

The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Search Engine Optimization (SEO) has been around as long as search engines. Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. When it comes to the convergence of search and social the main layer involved (at least for right now) is the bottom layer. Accessible, Quality Content. Our brains work on keywords.

SEO 55

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

SOCIAL MEDIA: HOW VISUAL IS YOUR FIRM?

Myrland Marketing

THE NUMBERS ARE TELLING. Regardless of which Marketing and Social Networking sites we use, we can learn something from the following numbers. Instagram has 90 million monthly active users. 40 million photos are uploaded per day. 8500 likes per second. 1000 comments per second. Instagram launched in October, 2010, and had 14 million users one year later. They now have 90 million 1.25 years later.

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). An impression. feeling. sentiment. If you have ever waited in line for an Apple product, you know what this means. The unreasonable penchant of being attached to something.

SEO in 2013: What to Expect

Idaconcpts

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Expect more Google products. Do you need them?

SEO 39