It happens all the time. ll meet someone new and I’ll tell them that I’m interested (OK, some would say obsessed:) with intangible assets. Most people immediately nod their head and agree how important they are. But then, we quickly get into blind man territory. m talking about the poem about the  Blind Men and the Elephant  adapted from the  Indian parable  (this depiction of the blind men was prepared by  Collective Next  at an  OECD intangible conference  last year). That’s what happens to all of us when we discuss intangibles. There are lots of different aspects of intangibles. MORE >>

Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the one thing that remains timeless in an timely marketplace is the story that a brand tells that serves as a compass to the company and its customers. Lets examine three powerful examples, each taking a different approach, and how they build awareness and profit for the brand. Here’s how. MORE >>

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults). Here’s the breakdown per platform: Tumblr dominated, used regularly by 61% of teens and 57% of young adults surveyed. Facebook drew in 55% of teens and 52% of young adults. Instagram drew in 21% of teens and only 11% of young adults. MORE >>

Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for December 31, 2012 – January 6, 2013: Social Media Etiquette: Saying Thank You without Saying “Thank You” by Steven Hugues (SteamFeed) Social media “engagement” is not a strategy by Mark Schaefer ({grow}) Live from #NMX: [.] 5 great articles you may have missed (January 7-13, 2013) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Social Media best articles of the week MORE >>

Are people coming to your blog and leaving within a few seconds? If so, you have a “relevance” problem. You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs. Solving the relevance problem comes down to good old-fashioned research with an online twist. Why You Should Go Native. m convinced that blog writers use jargon and buzzwords because they don’t know what their readers and customers really want. The buzzwords are camouflage for poor detective work. Listen for questions. Access It Here: Google Keyword Tool. MORE >>