Sat.Dec 08, 2012 - Fri.Dec 14, 2012

Trending Sources

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

135 Million Users Are Active in Google+ Stream

The Realtime Report

“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. What do you think? Is 135 million the only real important number – and will it continue to grow?

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. develop the skills to nurture (or troubleshoot) any online community.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. So, yes you read the title right: this one is about context marketing in context. Great. 

A World Gone Social

Learn how companies must adapt to survive.

More Trending

4 Conferences for Social Media-Aware Business Owners

Idaconcpts

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! As if there were any other kind of business proprietor these days, check out these four conferences for social media-aware business owners: 1. New Media Expo 2013.

How to Beat Facebook EdgeRank and Never Miss Your Favorite Updates

Kikolani

By now, you’ve all heard about Facebook EdgeRank. For those who haven’t, it is Facebook’s algorithm to determine what status updates are displayed in each user’s newsfeed. Facebook EdgeRank Explained. The Facebook EdgeRank algorithm is based on three things: The user’s engagement level with the person, page, or group sending the update. The age of the status update.

Relevant Social Content is Visual, Spatial and Mobile

Firebelly

Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. Just take a look at where your target is already engaged and give them another handle to connect with you and your business. That handle = content. Social is Visual. Where Are You.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a  Simply Measured study. The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. Positive (“thank you!”).

Brands 124

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to Avoid Content Marketing Fatigue

Geoff Livingston

Image by Jessica Darliingx. The great content marketing debate over quality information versus frequency raged on last week. Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout. It’s not enough to trudge through the hard times and make it to the other side. How to Build a Repository. Brutal?

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint. Start with your brand value proposition.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. won’t return.

Cost 53

Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. via  Google. teaparty.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Experimental Branding with the New Spotify

Mindjumpers

Last week, music streaming service Spotify announced their impressive numbers : 20 million active users worldwide, out of which 5 million are paying subscribers. Besides revealing new numbers, Spotify also announced a new and improved user experience , which will start rolling out in the coming weeks. The Follow tab. The Discover tab. Experimental branding on Spotify.

Touchpoint and Customer Experience Mapping Made Easy

Conversionation

Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”.  Two simple sentences from a video of Touchpoint Dashboard. discovered this customer experience mapping tool a few months ago when it was still in Beta. But it’s not because I didn’t want to. know I will use it for future projects and so should you.

The End Of The Smartphone

Twist Image

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. The question is this: how long will this last? Sounds creepy? amazon. android.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?  A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Does a Social Score Make a CMO?

Geoff Livingston

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? The methodology for the social scores released in the infographic was not released, and there was an incredibly wide disparity between follower counts and placement in the Top 20.

Klout 46

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business? What’s not to love?

The Best Business Books Of 2012

Twist Image

Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners. The Best Business Books of 2102. Makers - The New Industrial Revolution by Chris Anderson. Whenever I get asked, "so what's next?" Mad Men ?

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

My Retirement Jobs

Geoff Livingston

I dream of retirement, a time when financial earning seems less necessary and the vain pursuits of glory have passed. There’s a long way to go still, but those greener pastures sit in my mind. will always work when that time comes. In fact, I know what those three retirement jobs are already… Usher at My Local Baseball Stadium. One of my dreams is to usher at my local baseball stadium.

First Look at New Myspace.com

Idaconcpts

On December 4, 2012 I received an invite to join the new Myspace.com. Here are some screenshots from the new Myspace.com. You choose your identity from a limited list. You can choose one or many. Then you’re ready to create your profile. You can tweak your profile with just a few details. You can find me at  [link]. Here is what you can expect, according to Justin Timberlake & Co.:

The New Digital Minimalism

Twist Image

How much of what are you putting online? I was interested in a mobile app. went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing more. Nothing less. There were no other tabs on the website. There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. They were laser focused on one, simple action: download the app. The app is self-explanatory. Think bare.

China: The Most Popular Social Networks

Mindjumpers

Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . Facebook is a “one size fits all social network” for much of the world. Qzone.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you? Be transparent.

4 Rules for a Video to Go Viral

Convince & Convert

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. This is quite common. Clients like the.

Video 37

How to Get 40,000 Readers Without Guest Blogging

Kikolani

This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Not only that, this new blog isn’t about marketing, blogging, or making money online! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. And I did it without a single guest post about this blog! But how?