Sat.Dec 01, 2012 - Fri.Dec 07, 2012

article thumbnail

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice.

article thumbnail

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

Nielsen 241
article thumbnail

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly.

Price 182
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

Twitter 195
article thumbnail

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. -Adam. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device. I can read my favorites anytime, anywhere – at the airport, in the subway, at the park or at home.

iPad 167

More Trending

article thumbnail

Indiscriminate Social Friending Deliberately Erases Interpersonal Boundaries

Socialized

One of my Facebook friends recently posted, "Unfriending the skeevy guy old enough to be my dad* who comments on all my updates." My initial reaction was, "And just how did this person get access to your status updates in the first place?" Seriously. The offended individual either friended or accepted.

Comments 157
article thumbnail

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

article thumbnail

Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders.

Feed 157
article thumbnail

Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site.

WordPress 164
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Review: Tim Calkins’ Defending Your Brand

Socialized

The first section of Tim Calkins’ Defending Your Brand is titled An Important Note, which admonishes the reader: There are times when this book will make you uncomfortable. You may read about certain tactics and think, “That is so wrong. I can’t believe someone would do that.” Some of the approaches.

Review 154
article thumbnail

Millennials On Mobile, Social Media [Report]

The Realtime Report

Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. 52% had commented on a friend’s post over that same time period. 49% had updat

Mobile 178
article thumbnail

Suspected Criminal Drops Smartphone: Law Enforcement Responds Appropriately

Bill Hartzer

In an interesting turn of events during a shoplifting attempt at a local Walmart Store, a local law enforcement officer in Canton, Texas, recovered the suspected criminal’s smartphone. And the officer used the smartphone owner’s own Facebook account to send him a message: Here is the message that Officer Bradshaw, from the Canton Texas Police Department, left on “Bryan Ward’s” smartphone: Hey Bryan… Officer Bradshaw here with the Canton Police Department.

Eventful 157
article thumbnail

5 Apps That Can Improve Your Business

Idaconcpts

The cyclonic growth of the smartphone, and since then the tablet, has opened us up to a plethora of apps which, like the technologies themselves, have become smarter and more effective in a very short space of time. Today, apps can help us with just about anything, including your business – and that’s something that it’s all too easy to forget. With that in mind, here’s a little list of apps that can help you on your way to business success.

Banking 154
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

The 1 Big Difference Between How Men and Women Use Pinterest

Convince & Convert

Men are from Mars, Women are from Pinterest. It’s probably not a revelation to tell you that Pinterest skews heavily female. 70% in fact, according to our most recent study at The Social Habit. But what’s more interesting is that men and women use Pinterest for vastly different reasons , and in starkly divergent ways. The Social Habit is the comprehensive study of American social media users from Edison Research.

Analysis 156
article thumbnail

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).

Mobile 170
article thumbnail

How to Increase Reader Engagement with Images

Kikolani

This is a guest post by Steven Papas. High bounce rate will get you frustrated as a blogger. Yours is more like a blog without traffic if you generate thousands of visitors a day that leave your blog the next second. When you must have gone through the design and customization of your blog to suit your taste, making money with depends, solely, on one factor, and its engagement stats.

article thumbnail

4 Must-Download Windows Phone Apps

Idaconcpts

In the days of yore, before the advent of the iPhone or even iTunes, iCared less about having to morph the English language to accommodate an un-capitalized letter beginning a proper noun. Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product.

Nielsen 144
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

If you are familiar with Pinterest , and Tumblr , then you know how much fun it can be to create a topical board filled with pictures, articles, and videos to share with family and friends. Each new picture that you find can be a source of amusement, and introspection. Plus, its a great way to discover other wonderful things on the internet. Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true.

Microsoft 139
article thumbnail

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. #1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012.

Campaign 142
article thumbnail

The Benefits of Offline Marketing

Kikolani

This is a guest post by James Elliot. It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Despite the growth of the Internet, it is important to realize that only 78.1% of users in the US have access to the Internet that leaves 21.9% of users whom you cannot reac

Marketing 154
article thumbnail

Targeted Content: The Holy Grail of Content Marketing

Convince & Convert

For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.

Content 137
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. Anybody who has ever read one of John’s blog posts or heard him speak knows he’s a straight shooting, plain speaking business leader who has a knack for making just good business sense available to everyone. In the Commitment Engine he shows us what commitment really means in a business and a personal sense.

article thumbnail

Evaluating and Improving Your Company’s Reputation

Idaconcpts

A company’s ultimate success does not rest only on the value of its products and services; image and customer satisfaction play a large part in growing and maintaining profits. Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure. These days, with the broad reach of the Internet, it is easy to uncover consumer opinion of your business.

article thumbnail

Examining Colors and Graphics in Facebook Marketplace Ads

Kikolani

This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Most tips you read touch on different ways to engage, different calls of action, different audiences to target for likes and overall fans, and a thousand other dos of the marketplace system.

Facebook 148
article thumbnail

How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. I was in my first post-college job and wanted to use some of my income to trade-in my then-Plymouth Acclaim sedan for a SUV. I researched, test drove, and decided to go Japanese.

Buy 125
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Is Your Social Network a Puppy or a Dog?

Convince & Convert

There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him. And then the puppy does grow up. And you have to feed him and wash him and brush him and clean up after him.

article thumbnail

How and Why You Need Customized Branded Products for Your Business

Idaconcpts

Once your business is up and running is get the word out. You want people to associate you with some very specific things. On the surface level, you want your logo and name to be immediately recognizable. You also want to make sure that the association people have with your name and logo is positive. Both of these things take some work, but there are a few things that you can do to make it easier.

Products 122
article thumbnail

Fetching Friday – Resources Mashup & Into the Mind

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. How to Get 1,000 Visitors in 30 Days from Scratch – The best way to create traffic is to find someone who’s already driving a substantial amount of it and tap

Mashup 122
article thumbnail

Start Your Own Google+ Community

Small Business Mavericks

Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea.

article thumbnail

Striking a Content Chord with Color Commentary

Convince & Convert

Image via BigStockPhoto.com. In music, melody is a sequence of notes that leads your ear through the song. The hooks that stick in your head tend to be the tune’s melody. Many of the most popular artists of all time—The Beatles, The Beach Boys, Queen, and The Eagles quickly come to mind—vastly increased the appeal of their music by adding the element of harmony.

Content 117