Sat.Dec 01, 2012 - Fri.Dec 07, 2012

Trending Sources

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company,  won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.  At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Social Media Marketing Guides and Tips.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. There are, however, companies that make mega mistakes for millions to see. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. Seriously obsessed.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This trend will definitely continue in the following years.

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Millennials On Mobile, Social Media [Report]

The Realtime Report

Millennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. 52% had commented on a friend’s post over that same time period. 49% had updated a status. 48% participated in email and messaging activities. 41% posted a picture. 39% watched a video. Only 17% of millennials own a tablet, but 11% plan to buy one next year.

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Holiday Marketing Tips for Small Businesses

Unspoken

It’s official – the holiday season is upon us. Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Utilizing social media and other online avenues to draw in customers is crucial.

Why you should be on Google+

SocialFish

I’m going to be talking about Google+ at the ASAE Technology Conference tomorrow. My theory about Google+ is explained incredibly well in this first presentation by Gideon Rosenblatt, which I am including as handout. If you understand this, you’ll get what you need to do with Google+. And here is another great link to 10 tips to take advantage of Google+ for SEO.

How to Optimize Your Brand’s Twitter Presence [infographic]

Mindjumpers

Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will tweet and RT anywhere, anytime – and they’ll expect you to be ready.

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Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1. Optimize Your Page URLs. Get an SEO Plugin. Create an XML Sitemap.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 83 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You and everyone else!

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What Makes Social Content Great?

Mindjumpers

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook. Fans + followers = Customers?

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. asked Mik to share some thoughts on the future of digital publishing. But I like looking at print magazines too, checking out the covers at the local kiosk and sharing publications with friends and family. The magazine symbolized an aspirational identity. Publishing

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Are Social Businesses Really Doing?

SocialFish

MIT’s Sloan Management Review paired up with Deloitte to do a research project around social business earlier this year. But it seems we still have a ways to go. About half say social software matters now, but 86% say it’s going to matter in three years. Metrics are way behind (the most common answer to “how do you measure social software use?” ” Yikes!). 203-206).

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” ”  The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ).

On Being Human: The Ties That Connect Us

Conversionation

Yesterday I felt happy. Then I learned my mother has cancer. broke. know what it is to be broken. If there’s one thing I can truly call myself an expert in it’s the human mind. I’m an expert by experience and I think it’s no coincidence I do what I do for a living. feel a lot. Certainly now. Cancer. Mother. You know. There’s millions of people suffering and having cancer. The downs. Reasons. Ratio.

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice. And note the “Inc.” Trust me.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Association Social Media at #Tech12 – More on Google+

SocialFish

As promised , here are my slides from #Tech12. Claire Berlin from the National Society of Accountants talked about their strategy for Twitter; Leikny Johnson, formerly of the American Society of Civil Engineers discussed LinkedIn, and I talked a bit about Google+… …just hours before Google announced the launch of Communities. Yes, you heard that right.

4 Must-Download Windows Phone Apps

Idaconcpts

In the days of yore, before the advent of the iPhone or even iTunes, iCared less about having to  morph the English language  to accommodate an un-capitalized letter beginning a proper noun. Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product. Metro Tube.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation , and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. They also compared me to Seth Godin, showing how people who write totally different types of content can still grow a respectable audience in the same niche. million.

Why We Need To Talk About Testicles

Ari Herzog

I bet you know someone with a silicone bracelet promoting awareness of breast cancer, epilepsy, multiple sclerosis, poverty, or some other cause. Each wristband comes in a different color and is worn with pride. It is common to spot an awareness bracelet and ask the wearer about their personal motivation. “Why do you have a mustache?” told them I was raising money for the cause.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Want Clients? Amaze Them

Geoff Livingston

We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them. This extends beyond strategic and tactical savoir faire to actual practice. Here are some client service tips for consultancies seeking to develop winning reputations.

Social Media’s Impact and Effect

Direct Marketing Observations

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking

15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

It’s that time of year again! 2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy.   So whip out your pens, pencils and tablets and let’s start making some plans for next year on how to increase Facebook engagement! In 2012, we’ve seen a number of updates and changes at Facebook.

Content Marketing Gives Customers a Reason to Believe

Blue Focus Marketing

“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The earlier you reach your prospect in the customer decision journey , the better chance you have to make the sale.

A Content Marketing Debate

Geoff Livingston

Image by Peter Hutchkins. The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc.

The Future Of Digital

Twist Image

We live an era of exponential business and marketing growth. That's right, we no longer see business moving in a linear fashion. The growth has become exponential (magnificent rises and terrible burn-outs). While many pundits will argue that not much has changed in the world of business, I'm bullish on digital and the disruption it has caused - and will continue to cause in the coming years.

The 1 Big Difference Between How Men and Women Use Pinterest

Convince & Convert

Men are from Mars, Women are from Pinterest. It’s probably not a revelation to tell you that Pinterest skews heavily female. 70% in fact, according to our most recent study at The Social Habit. But what’s more interesting is that men and women use Pinterest for vastly different reasons , and in starkly divergent ways.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. It’s not just that social media is exploding; it’s how brands communicate.

Suspected Criminal Drops Smartphone: Law Enforcement Responds Appropriately

Bill Hartzer

In an interesting turn of events during a shoplifting attempt at a local Walmart Store, a local law enforcement officer in Canton, Texas, recovered the suspected criminal’s smartphone. It seems that you dropped your phone durig your attempt to steal the 46 ” LCD TV that you left behind from our local Wal-Mart, which is valued at $863.84. Just ask for me… Peace Out. personal blog

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable. I am not certified. dropped out of university because I was (at the time) already publishing magazines. My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. Regrets? have a few. Are they any good?

The Benefits of Offline Marketing

Kikolani

This is a guest post by James Elliot. It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising. Another perk of print advertising? Direct Mail.

Restraint of Tongue and Pen

Geoff Livingston

Image by onedsm. Yesterday, after talking with a friend, I deleted three different posts for December’s Friday blog slots. They were angry, mean-spirited, short-sighted and downright negative. They also represented incomplete thought processes. When considered in context, they would have hurt myself and/or others, and wouldn’t have improved the general conversation. Image by otherself.

How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. I was in my first post-college job and wanted to use some of my income to trade-in my then-Plymouth Acclaim sedan for a SUV. researched, test drove, and decided to go Japanese. Need help?

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5 Apps That Can Improve Your Business

Idaconcpts

The cyclonic growth of the smartphone, and since then the tablet, has opened us up to a plethora of apps which, like the technologies themselves, have become smarter and more effective in a very short space of time. Today, apps can help us with just about anything, including your business – and that’s something that it’s all too easy to forget. LocalVox. Expensify. InDinero.

Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. Anybody who has ever read one of John’s blog posts or heard him speak knows he’s a straight shooting, plain speaking business leader who has a knack for making just good business sense available to everyone. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. Maybe not.

How to Increase Reader Engagement with Images

Kikolani

This is a guest post by Steven Papas. High bounce rate will get you frustrated as a blogger. Yours is more like a blog without traffic if you generate thousands of visitors a day that leave your blog the next second. When you must have gone through the design and customization of your blog to suit your taste, making money with depends, solely, on one factor, and its engagement stats. It is simple!