Sat.Oct 27, 2012 - Fri.Nov 02, 2012

Trending Sources

A Fantastic Starbucks Customer Experience Story

Spin Sucks

I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. always get a tall, nonfat latte. But one particular morning in June, after a few weeks of crazy travel, I asked him to upsize me to a grande.

Hotels 155

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. Laying the Groundwork for a Well-Orchestrated Campaign.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are? Do they seem to have knowledge in this are?

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What online publications do they read?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Fourteen Social Media Policy Must Haves

Spin Sucks

I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. You have an employee handbook. The Legal Ramifications. Don’t lie.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

The Realtime Report

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Twitter was first choice for 2,118.

How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. This is a limited view: Retargeting means Site Retargeting in the same way that “video games” means “first person shooter games.” Agencies.

AT&T Loses Case; News Release Held Under Paid Advertising Laws

Spin Sucks

How many of you have ever referred to something historical in a news release? know we have. It helps you tell a story about something that might otherwise be boring. They mentioned how Chuck Yeager broke the sound barrier and achieved MACH 1 in a news release that was distributed via PR Newswire. And the General sued them over the use of his name. Seems harmless. It’s in the history books.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. David May, MD, told  American Medical News  that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. 14% contribute information to social media daily. Dr. Robert S.

Survey 125

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster. ” A handy Web guide to tracking Hurricane Sandy.

SMS 88

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. She died 3 days b4 he became president.” KitchenAid hastily deleted the tweet, but the damage was done. Toyota Camry.

The Nips and Tucks Happening at LinkedIn

Spin Sucks

Today’s guest post is by Liam Gooding. Does everything coming out of California really need a face lift? LinkedIn has been changing things up lately, but will their actions distract users from discussing business? Judging by the recent activities, it would seem they’re getting a bit obsessed with their wrinkles. LinkedIn Influencers. To me, LinkedIn is about action. Search. Connect.

Social Media Marketing Has a Major Influence on Moms’ Buying

Pamorama

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

Buy 74

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Top 5 Reasons Why Your Typography Is Turning Away Visitors and What Fonts To Stay Away From

Idaconcpts

We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible? Whether you designed your site yourself or hired a professional, there are a number of important things to remember about the typography of your site. Leading and tracking. Guess what?

Sites 73

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. asked her to share some examples and tips here. – Adam. How many great ideas and concepts from early startups are out there just waiting to be heard? know this first hand.

Get ‘Em While They’re Young: Four Ways to Hook College Students

Spin Sucks

Today’s guest post is by Leah Bell. Planning your marketing strategy for 2013? In most cases, it is more costly to acquire new customers than to keep the business you already have. This can be especially true if your customer-base is made up of college students due to their high lifetime value. Even if they don’t have significant spending power today, they soon will.

Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities. wasn’t alone. Evacuees throughout the state were convening online and offline. What is it going to take?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Are You Building A Culture Of Content?

Blue Focus Marketing

Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Like all good buzzwords, this term implies a powerful new approach for consumer engagement, but its exact meaning—and more importantly its application—can sometimes be elusive. Engaging consumers without breaking the bank. Explore Related Services.

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Photo credit: Wikipedia). ” However the risk of faking it can be great.

Follow @MellowMushroom Pizza on Twitter, And They’ll Follow You Back — In Real Life

The Realtime Report

For those of you who still have power, here’s a quick distraction from Sandy updates: check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter.

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC! The Big Why.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. From my own personal experience, here are the top 9 social media tools every blogger needs to know about. Dropbox.

Tools 54

How to Future Proof Your Website or Blog

Idaconcpts

There is a lot written online about the importance of ‘future proofing your SEO’. What’s meant by this of course is protecting your SEO practices against potential future changes to Google’s algorithms, and of course this comes in the wake of the recent big changes Google has made that go by the Penguin and Panda handles respectively. Devices. Fashion. And then when they used lots of flash?

Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 79 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via AdWeek.

Does Google Deserve More Credit?

Geoff Livingston

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. It’s not an isolated incident. When was the last time Facebook did that? Never, to my knowledge. Future products look exciting, too.

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. Submitting to search engines stopped being effective over 10 years ago.

500 Social Media Marketing Tips

SocialFish

This is a guest post from Andrew Macarthy , author of 500 Social Media Marketing Tips. This is the first in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences.  . Ah, the beauty of e-books. www.andrewmacarthy.com. link].

Tips 45

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. start every class asking people to tell me what social networks they currently use.

Why Your Marketing Stinks and How to Fix It

Geoff Livingston

Image by Lune Rambler. The following is a guest post by Erica Mills. She created a low cost tool called the Marketing Tree that forces you through a strategy process. thought it was pretty cool, and asked her to blog about it. Please welcome her. Bonus miles, the three best comments will get a Marketing Tree process mailed to them. Fair enough. Why the mayhem? Period. HOW will you reach them?

The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. The Pros. Then, you turn it on. It has beautiful fonts.

The Responsibility Of Twitter

Twist Image

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy. Bad information might set off an irrational decision that could lead to panic, or worse, put them in harm's way. " This is not Twitter.

Why social media doesn't show your personality

Engaging Brand

Brands see the web as a chance to show their personality and that is true.but there is one key thing for brands and business to remember. Social media in itself does not show your personality, it finds out if you have one! I say that because too many businesses think that as long as you use social media, then you are expressing your personality. Brands are lucky these days.we

Transmedia Writing

Geoff Livingston

Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. story unfolds across diverse media with readers/viewers opting in to each layer. Writing for transmedia environments invokes a parallel to the classic journalistic pyramid style where details expand as a news story continues.

The Three Things, Edition 5

Spin Sucks

Welcome to the fifth edition of The Three Things, brought to you by  Michael Schechter ,  Howie Goldfarb , and me. Before we get started, everyone wish Howie good luck on Sunday. He’s getting married! know he’d prefer me not tell the world, but too bad! Big, big congratulations to you and Isadora! My sense (based on traffic and social shares) is you like it. Michael on Creativity.

Is The iPad The New TV?

Twist Image

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air , plug in my iPhone for the night and turn to the warm glow of the television to forget about the day I just had and not spend too much time thinking about the day that was ahead of me. It could be an episode of Charlie Rose , but it could also be something a little more mindless like American Pickers. It was my way of unplugging and letting someone else do the heavy lifting for my media diet. Nothing to friend, follow, respond to, create, post, publish, etc. iphone.

iPad 30

How McDonald’s Handles Thousands of Social Mentions Per Day

Convince & Convert

Rick Wion, McDonald’s @rdublife. Read on for some of the highlights or listen below for the full podcast. Listen Now Click to read more » Social Pros Podcast McDonalds rick wion social advertising social media contests social media monitoring Social Pros

Team 28

Speaking at TEDx Peachtree: Become the Vessel

Geoff Livingston

A few weeks ago, I blogged about needing to make ideas more palatable. Well, this afternoon I have an opportunity to strut my stuff at TEDxPeachtree. I’ll be speaking about how we don’t need heroes, and that anyone can use influence to affect societal change (you can watch via livestream at 3:05 this afternoon). have been preparing this speech for months now. Tips from Jill.

Klout 37