Today’s guest post is by Luke Capizzo. With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal messages with the same intensity and purpose as the big news release. When the need is for action, we must use words that distill clarity and purpose. Audience(s). Persuasiveness. MORE >>

Home > Blogging > Google > Social Media It is essential that Google+ launch the ability to embed Google+ comments on websites and blogs as soon as possible to enhance the reach of Google plus and take it to the next level. Facebook Facebook comments on websites worked for Facebook really well. An important reason we have 10,000+ Facebook followers is that Facebook closely integrates the Facebook likes on our articles with the Facebook news feeds of people who follow and like our blog. In fact some sites like Techcrunch now have exclusively shifted to Facebook Comments. MORE >>

Tweet Fashionistas, Knights, Techies, and Mamas “oh my!” ” Don’t be scared. These are the four consumer segments that you are probably misunderstanding, yet are the most likely to engage in your online community and be an advocate for your brand. Here’s what we all now know. Social media is about much more than trying to get the most fans, followers, and connections. It’s about more than getting the most retweets, likes, comments, and shares. It’s about building (over time) a meaningful relationship online with the right audience for your brand. MORE >>

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. With that in mind, make sure your posts have a personal tone. Follow Up. Mark Twain. MORE >>

Warning: This is a super long post. You might want to bookmark it for later. Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a private and intimate relationship with you, by way of their inbox. There is no public audience to your conversations. It’s one on one and very private. Segmentation ultimately allows you to create highly receptive messages. MORE >>