Sat.Oct 06, 2012 - Fri.Oct 12, 2012

Trending Sources

Will Facebook Collections Kill Pinterest?

Spin Sucks

I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor. Facebook Collections. Yes, that’s right.

How the Internet has Changed in the Last 10 Years [Infographic]

Pamorama

It’s time to appreciate how far we’ve come in the last ten years. Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% [.]. Brand Branding Infographics Marketing Social Media

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Humanize Public Workshop, DC Tuesday 10/16

SocialFish

We are VERY excited to invite you to our very first public workshop. Join us on Tuesday!!  We’re going to have a great discussion with some top execs who have been actively working through some of the concepts we talk about in Humanize, like collaboration, transparency, and social business. Here’s the description: Social Leadership: What Humanize Means to the Top of the Org Chart.

Social Media Use: Three Big Mistakes Made by Small Businesses

Unspoken

According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not? With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. Here are a few of the biggest: Believing social media is free. All business, all the time.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Last week on The Friday Hangout (video) we talked a bit about how many Facebook page managers are reporting dramatically decreasing reach in Facebook Insights and a drop in fans as well. Now I have not a shred of evidence to back this up but I’ve been wracking my brain to figure out why even pages with outstanding engagement levels are seeing these drops. Killing off  fake accounts.

Why Businesses Need Local SEO Optimization

Idaconcpts

In July 2012, Google Insights indicated that every second 3.5 people looked up SEO on Google. This means that 9.1 million Internet users are interested in SEO every month. The interest in SEO is ever-growing. While India and the United States are expected to land in any Top 10 list of nations interested in SEO, there are a few that make you realize how competitive and diverse this industry is.

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The Giant Robot Guide to Combining Marketing Tactics

Spin Sucks

Today’s guest post is by Andy Crestodina. When I was a kid, I watched Voltron, Defender of the Universe. Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot. loved it. Those robot lions were tough, but there’s no way they could have defended the universe by themselves. Your marketing is no different. Search Optimization. Email Marketing.

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Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

Twitter wants politicians to know that their tweets are effective. The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. politics.” ” But what is the actual impact of all this political tweeting? Does it really influence users or change behavior?  A new study from Twitter and Compete set out to answer these questions.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Klout’s Effect On The Classroom, Your Career & More

Firebelly

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. For those who care, my own score is currently 56.) Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. And That’s Stupid. Why Klout is doomed.

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Coping with the Klout Reality

Geoff Livingston

Image by cintamamat. Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. As time progresses, technologies and alliances evolve. haven’t written about Klout outside of general discussions on social scoring for a good long while. There wasn’t much to say. The business marketplace cannot help itself. Do they even need to?

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Gin and Topics: Richard Simmons and Canadian Dance Moves

Spin Sucks

For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early 80s. It was very, very good. hope you enjoy as much as I did. 5.

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Best iOS6 Features for Business Users

Idaconcpts

iOS6, the latest operating system from Apple, has made its presence felt when it got unveiled at the WWDC 2012 in San Francisco. It has loads of impressive features which are best suited for business professionals. Productivity, application management, communication management, security, speed, ease of access, navigation etc. Written Communication in Business (Electronic Mail/ Email). Takeaway.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Start Networking When You Don’t Know a Single Person on the Internet

Kikolani

This is a guest post by Mandy Kilinskis. When I joined my company’s marketing team a little more than a year ago, I was told, more or less, to start reading blogs, commenting on them, and seeking out guest posts. My reaction? Comment-who? Network-where? Guest post-what? I was new to the marketing/blogging community and had absolutely no idea where to start. Sound familiar? Don’t be.

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). I’ve been (am) busy, and tired (oh, so tired!). And I thought some of you might relate. So here they are. mean, all.

Dear Pinterest: I Loathe You No Longer

Spin Sucks

Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” But you weren’t gonna stop there, were you Pinterest?

Infographic – 86 Percent of Users May Leave a Website When Asked to Create an Account

Convince & Convert

Convince & Convert sponsor and provider of social media sign-on technology Janrain has put together some research on user behavior around online web forms and registration pages. Have you considered the value that registration forms are creating (or taking away) from your website? Here’s what they found: Download this infographic as a PDF – [link].

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

5 Ways to Check Your Online Reputation

Kikolani

This is a guest post by Peter Nevins. You have traffic, but no leads. What could be the problem? Maybe your online reputation is killing you. From bad reviews to malicious forum posts to negative word of mouth, your reputation precedes you for good or for ill. Photo Credit: John Uhri of Sketch Note Artist on Flickr. The only way to increase sales, when this happens, is to tackle the issue head on.

From #HungertoHope on World Food Day

Waxing UnLyrical

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun. But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! were honored for their efforts to end world hunger. It’s easy to help. brands

Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks , which goes to show you how very little I’m impressed. And love it I do. Very, very much. What is Squeeze? know, I know. It doesn’t tell you much. Oh brother. 11 p.m.

It’s Not OK

Geoff Livingston

A cloud hangs over Manhattan. forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So know we know the medium is toxic. Does that give us license to behave poorly? Truth.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. there are more than 400 million tweets per day. promoted tweets have an engagement rate of between 1% and 3%. days ( CNET ).

Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. Some users will see the ‘Want’ button as part of the test, whereas other users will see a button inviting them to ‘Collect’ an item. How does it work? What does it mean for brands?

Should Journalists Be Required to Link to Inspiration Sources?

Spin Sucks

Martin Waxman , Joe Thornley , and I always record Inside PR late on Friday afternoons. It gives us time to reflect on the week, plus we typically don’t have any interruptions that late so it’s a good time to focus. And it let to a very lively discussion where we didn’t all agree. The Back Story. ” Whoa, Nelly. Did people get offended. Including an  Inc. article.

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. Oh and more spamming of social channels as broadcast sites.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students. Unh-unh. Not gonna happen.

7 Reasons To Create Engaging Birthday Emails

Idaconcpts

There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. So organize a birthday club and start providing targeted messages at the right time to the right people. Reason #1. They increase revenue and boost conversion.

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

Spin Sucks

Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. There was a time when your business name was purely utilitarian.