Sherrilynne Starkie

SEPTEMBER 22, 2012

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages.

Storify 317

Storify Social Capital Yahoo Apple 317

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.

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Brands Facebook Guidelines Conversation 279

SocMed Sean

SEPTEMBER 26, 2012

No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

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Radian6 Engagement Social Media Marketing 278

Mindjumpers

SEPTEMBER 26, 2012

Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind. You all know the story of the breakthrough of Facebook, there’s no need to go into detail about the history of the ever growing and almost 1 billion strong social network. In short, as Facebook started to dominate the social media sphere, Myspace was quickly forgotten.

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MySpace Tumblr Social Networking News 269

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Social Media

Waxing UnLyrical

SEPTEMBER 28, 2012

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” Hmm, I thought to myself.

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Social Media How To Flickr Meeting 256

Firebelly

SEPTEMBER 24, 2012

Facebook has announced major changes to Facebook Offers. These 3 must-reads will fill you in. Facebook Offers: The Beginning of the End of Business Freebies. By Michelle Stinson Ross Now, any business, whether brick-and-mortar, e-commerce, or a mix of both, can offer deals to their fans. There is a catch, though. The option to post an offer for business fans will not be free.

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Facebook Social Networking Advertising Tools 200

Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising.

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Marketing Advertising Policies Activities 198

Waxing UnLyrical

SEPTEMBER 26, 2012

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.

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SEO Publishing Organization Meeting 246

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers. Business Model and Content Issues. The real key, of course, is attracting qualified traffic to your site.

How To 179

How To Consultant Paid Search Social Media 179

Idaconcpts

SEPTEMBER 24, 2012

Everyone fears being hacked online. Just having your social media account phished can be catastrophic , especially since we share so much of our lives on the Internet. Just think of the information that someone could get: pictures of your home, your mobile number, possibly even your mother’s maiden name. I am sure the implications don’t escape your notice.

Insurance 179

Insurance Social Media Mobile Notification 179

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Social Media

Adam Sherk

SEPTEMBER 24, 2012

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.

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News Google SEO Publishing 162

Waxing UnLyrical

SEPTEMBER 25, 2012

So you know how Jennifer Zingsheim periodically (ok, pretty regularly!) guest hosts #measurePR? Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. As in, being a guest. Cool, huh?! So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat.

Klout 204

Klout Overview Influencer Hosting 204

The Realtime Report

SEPTEMBER 27, 2012

Social media has taken on a big role as Oreo cookies celebrate their 100th anniversary this year. Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

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Campaign Sample Samples Film 177

Small Business Mavericks

SEPTEMBER 24, 2012

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. The problem with this advice is that many small business owners don’t have the time to manage their own website, let alone learn everything they need to learn to set up a business on

Small Business 170

Small Business Domain Name Marketing Consultant 170

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Social Media

Convince & Convert

SEPTEMBER 24, 2012

If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.” I was told the latter, which is how I came to be very publicly fired from my first-ever gig as a certified BBQ judge.

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Delicious Groups Groups Social Media 167

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. I think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field.

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Blogger How To Directory Forums 166

The Realtime Report

SEPTEMBER 24, 2012

The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Other popular online activities among European consumers include: 3 in 4 visited a retail site. 62% visited a games site. 50% visited sports sites and newspaper sites.

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Social Networking comScore Sports Retail 177

Idaconcpts

SEPTEMBER 28, 2012

#5: Happy Little Clouds. +. =. #4: Major Landmarks are in Wrong Locations. #3: Welcome to the Twilight Zone. #2: Dude, Where’s my Campus? #1: “Siri, where is the nearest Apple Store?” Crowdsourced post via Quora.

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Apple Crowdsourcing iPhone 161

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Social Media

Convince & Convert

SEPTEMBER 27, 2012

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to this edition (which also gets you exclusive access to our grand unveiling Webinar on October 11 ), so if you haven’t parted with yo

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Social Media Research Data Social CRM 167

Janet Fouts

SEPTEMBER 26, 2012

Back in May Facebook announced they were going to allow document uploads to Facebook groups to enable file sharing inside the groups.Athough it is a good idea in theory, in practice it’s clunky at best andhardtotrack changes if any collaboration goes on at all. So today’s announcement that Facebook is integrating Dropbox into Facebook groups is pretty huge.

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Groups Groups Facebook Collaboration 134

The Realtime Report

SEPTEMBER 28, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn.

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Social Networking Mobile Instagram Posterous 164

Idaconcpts

SEPTEMBER 26, 2012

The new Myspace from Myspace on Vimeo. From New.Myspace.com (as of 09/25/12): We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.

MySpace 156

MySpace Vimeo Video Communities 156

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Social Media

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key.

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ROI Social Media Research Survey 140

Janet Fouts

SEPTEMBER 26, 2012

As you probably know already I’ve been a big fan of Tungle.me for online scheduling for quite some time. I even did a bit of outreach and evangelizing for them once in a while. So it makes me a little sad to see that after Tungle.me was acquired by RIM they poured their talents into making the Blackberry Playbook Calendar app and now the core Tungle product is being sunsetted as of Dec 3, 2012.

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Wiki Meeting Eventful Collaboration 131

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The promotion marks the launch of Volvo’s Pinterest channel , and asks users to create a “Volvo Joyride” pinboard to win a four-day lease of a new Volvo model, plus additional road trip perks. Pinterest users are asked to describe their ideal road trip by creating a “Volvo Joyride” pinboard anytime between September 5 and September 26.

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Campaign Hotels Social Media Management Influencer 156

Kikolani

SEPTEMBER 26, 2012

This is a guest post by Rich Gorman. One of the most fascinating facets of the blogging community is how there are so many different bloggers, blogging for such different reasons. Some folks sign up for a free WordPress or Blogger account and start firing away, simply for purposes of creativity or self-expression. And then there are others who become bloggers of authority, esteemed within the industry, wildly successful on the back of their blogging efforts.

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Blogger Reputation Industry Course 130

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Social Media

Idaconcpts

SEPTEMBER 25, 2012

Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox. SciTech Daily. Started on December 11, 1998, SciTech Daily is a newsletter that focuses on providing engaging articles in science and technology. In 2002, Scitech Daily was 1 of the 5 nominees for the Webby Award in Technology. The Science and Technology News 2012 continues to provide the latest tech and science news ranging from the development of inkjet-printable LC lasers to the understanding o

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Newsletter Sample Samples Film 124

Ari Herzog

SEPTEMBER 26, 2012

I recently purchased a ticket to fly from Boston to Denver over Columbus Day weekend. A few weeks passed and, when a local conflict required me to change my dates of travel, I logged onto the JetBlue website and clicked the link to “change entire itinerary.” I gladly paid the $100 surcharge to reschedule my flight. Less than 24 hours later, I realized I needed to change it again.

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Case Study Study Twitter Travel 122

The Social Media Incubator

SEPTEMBER 25, 2012

Needless to say, the National Football League (NFL) and Commissioner Roger Goodell are taking quite a beating from angry fans, players and coaches after last night’s Monday Night Football game of the Green Bay Packers and the Seattle Seahawks – and social media is taking the eruption to mammoth proportions. Most people are lashing out at the NFL and Commissioner Goodell for not yet reaching an agreement with the regular officials who are still on strike.

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Social Media Sports Industry Comments 106

Direct Marketing Observations

SEPTEMBER 27, 2012

Courtesy of the folks from Protect Your Bubble.

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Mobile Marketing 185

Idaconcpts

SEPTEMBER 27, 2012

I make a living out of making sense about people’s needs and desires about a site build, translating them into a list of requirements that my team can use, and developing a site that is exciting and fresh. Talking about fresh design gets me all revved up and I found a great web design shop in New York City: IM Creator. IM Creator is an online HTML-based website builder that empowers its users to create gorgeous online presences like the one above by BUBGreat.

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Fashion Template Templates Hosting 123