Sherrilynne Starkie
SEPTEMBER 11, 2012
Here’s a post I wrote on September 11, 2006. It still sums up this day in history for me. Five years on. Just looking at today’s date immediately sends me back five years. We were living in Virginia and I was working in Washington DC. I’ll never forget standing at the westward window of our office watching the smoke billowing from the Pentagon.
Mindjumpers
SEPTEMBER 13, 2012
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.
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Buzz Marketing for Technology
SEPTEMBER 12, 2012
Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
Waxing UnLyrical
SEPTEMBER 14, 2012
Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. I never knew it would one day receive over 13.5K pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!).
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Firebelly
SEPTEMBER 10, 2012
Over the past couple months, Pinterest has made a few changes to its pin-tastic platform. Many of these changes have been subtle, and the average user would not notice. However, there are 3 features that have been added that all users will benefit from. Below are the features that will both improve the user experience, and expand Pinterest’s user base. . 1.
Mindjumpers
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
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Waxing UnLyrical
SEPTEMBER 11, 2012
Eleven years ago today, I had little notion that my life would be changed forever. At the time, we lived and worked in the San Francisco Bay Area. Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco).
Idaconcpts
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.
Mindjumpers
SEPTEMBER 14, 2012
The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.
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Waxing UnLyrical
SEPTEMBER 12, 2012
“Curiosity is one of the permanent and certain characteristics of a vigorous mind”. ~ Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”. As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking.
Adam Sherk
SEPTEMBER 11, 2012
This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. Good stuff or was I right to hold it back? What enterprise SEO truisms can be found in famous TV catchphrases? Quite a few it turns out. If you’re still here let’s hope words like “clever” and “fun” are now coming to mind instead of “incredibly cheesy” or
Firebelly
SEPTEMBER 13, 2012
I was sitting in Austin a few weeks ago waiting to go have drinks on Dirty Sixth Street. I’d been thinking about C.P.A. and was reading a post from 2006 on the Three Minds blog. I was inspired by their illustration and drew an updated version. What do you think? Social curation will not cure your C.P.A. If you’re asking what’s C.P.A. or think I’m talking about accountants, don’t feel bad.
The Realtime Report
SEPTEMBER 14, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn.
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Waxing UnLyrical
SEPTEMBER 13, 2012
Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Image: The Eyes of New York via Flickr, CC 2.0.
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
This is a guest post by Christopher Wallace. The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us.
The Social Media Incubator
SEPTEMBER 10, 2012
Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. Using the same link that you used to add Facebook events to your Google calendar, copy that link on your iPhone as you will need it (the easiest way to copy the link is to email it to yourself, hold your finger over the link and click copy).
The Realtime Report
SEPTEMBER 12, 2012
What happens when you put a classic gumball machine and Foursquare together? Customers have a fun incentive to check in with Check’n Chew, a new interactive play on geolocation. Geolocation service Foursquare has over 20 million users and allows users to check-in at locations. Check-ins are shared with friends on Foursquare and can also be shared on Facebook, providing free advertising for vendors whenever consumers choose to use the service.
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Kikolani
SEPTEMBER 12, 2012
This is a guest post by Kevin Lau. Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in.
Small Business Mavericks
SEPTEMBER 14, 2012
In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. Particularly important was the meta keyword tag. It was not unusual to visit a website, view source, and see hundreds of keywords stuffed into the meta tags that didn’t even appear on the page.
Convince & Convert
SEPTEMBER 8, 2012
photo from bigstockphoto.com. Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social and content executions they tackle.
The Realtime Report
SEPTEMBER 10, 2012
As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Some, like Spotzot , are also offering the opportunity for advertisers to dynamically generate ads that deliver a specific product, offer or location to interested shoppers–in realtime.
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Idaconcpts
SEPTEMBER 10, 2012
The Android based devices powered by latest Google OS- 4.0 Ice Cream Sandwich (ICS) has some of the most incredible features of Android 3.0 Honeycomb and Android 2.3 Gingerbread. These two have combined beautifully to embark with Ice Cream Sandwich with a couple of added features. This latest OS is meant for both smartphones and Tablets wherein the Google ecosystem is unified unlike the way you experience iOS in Apple based devices like iPad, iPod or iPhone.
Small Business Mavericks
SEPTEMBER 11, 2012
Is it necessary that your domain name be an exact match for your primary keyword? Many SEOs still believe that it does, and many of them teach their clients that it does. However, many websites have been successful without exact match domain names. Here are a few: Google. Facebook. Yahoo! Twitter. Bing. YouTube. Flickr. Small Business Mavericks. And of course there are plenty more!
Convince & Convert
SEPTEMBER 12, 2012
via. Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
Bill Hartzer
SEPTEMBER 12, 2012
Google Webmaster Tools has changed their policy, and is now going to start emailing web site owners directly if they detect critical or important issues with your web site. Before now, Google would only notify you about these issues via Google Webmaster Tools’ interface–and you had to log in to receive the messages. Here is the email that Google Webmaster Tools sent out: From: wmt-noreply@google.com [mailto:wmt-noreply@google.com].
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Idaconcpts
SEPTEMBER 13, 2012
Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth.
Kikolani
SEPTEMBER 11, 2012
This is a guest post by Karl Staib. Have you ever tried selling a product or service on your blog? Then you know how maddening a sales page can be. What do you say? How long should it be? How do I actually convince someone to buy my product? You’ve probably seen some really good sales pages and it almost looks easy. That is until you actually try to do one yourself.
Convince & Convert
SEPTEMBER 13, 2012
Image via BigStockPhoto.com. Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley , VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he had to say [via HBR ]: The role of the salesperson has changed dramatically over the 20-plus years I’ve been in the industry, and it has
The Social Media Incubator
SEPTEMBER 13, 2012
There is exciting news for techies and non-techies alike when it comes to the latest version of the iPhone. According to the San Francisco AP , it is anticipated that the new iPhone 5 will likely go on sale in a week or two. Following an event launch in San Francisco, CEO Tim Cook announced a thinner, lighter weight model, with faster data speed capabilities, plus a taller screen.
Ari Herzog
SEPTEMBER 11, 2012
I don’t want to write about 9/11 again. There is nothing I can write in this blog post today that I didn’t write 365 days ago. Return there. Read about where I was when an airplane was crashed into the World Trade Center. Watch the original and unedited TV footage. Learn why the FBI saw my name on their terrorist list. And, rediscover the box.
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