Sherrilynne Starkie
AUGUST 31, 2012
Most professional communicators have long since come to depend on dictionary.com as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android. No Internet connection is needed, so users can look up the definition or synonyms for a word anytime, anywhere.
The Social Media Incubator
AUGUST 27, 2012
Facebook is a word that is recognized all over the world. It is a platform available in more than 70 languages and is a household name. With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of.
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Mindjumpers
AUGUST 27, 2012
In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to bette
Atom Thought
AUGUST 30, 2012
I encountered a question sometime back on quora, about who are the next disrupters for a marketplace like craigslist. I answered that it will be not a typical internet marketplace but a mobile company. Let’s see what would be the characteristic of a future marketplace: 1. hyperlocal (not great on desktop internet today) 2. real.
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Sherrilynne Starkie
AUGUST 26, 2012
Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too. So he’s created his own YouTube sensation: ‘Somebodies’ When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive rem
Firebelly
AUGUST 31, 2012
The result of 24 images shot from the penthouse. Shot with an iPhone. 16 images stitched together. In July, I participated in the Social Curation Summit in New York City. Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. You’ll see that I’ve ended with two of my own tweets.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
AUGUST 28, 2012
Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking.
Sherrilynne Starkie
AUGUST 25, 2012
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, there will be a common look and feel and seamless experience across PCs, phones, tablets and TVs.
Firebelly
AUGUST 28, 2012
With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should have been.
Mindjumpers
AUGUST 31, 2012
The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future. Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go.
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Small Business Mavericks
AUGUST 30, 2012
Going viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people. If your content hits the eyes of one person who is influential and that person likes it, then you have a greater chance of going viral than if you put your content in front of 1,000 people who don’t.
The Realtime Report
AUGUST 29, 2012
Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ It is something they fully embrace and reap many benefits from.R
Firebelly
AUGUST 29, 2012
Based on my extensive work with brands at Firebelly, brand discovery is an essential part of the any marketing strategy, including social. It’s imperative for brands to know this information whether they are working with an agency or not. From there, Firebelly meets with the client and runs through discovery questions – the meat and potatoes.
Mindjumpers
AUGUST 29, 2012
On our blog, sharing the newest changes and opportunities available on the most predominant social networks is a big part of our editorial mindset. Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. I have taken a look at what it has to offer. Four easy steps. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide.
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Waxing UnLyrical
AUGUST 29, 2012
Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by J im Dougherty ) is one of Erin Feldman’s first cartoons from her “Waxing Off with Sarah and Sheldon” series (a WUL exclusive!).
The Realtime Report
AUGUST 27, 2012
As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.
Firebelly
AUGUST 27, 2012
Facebook is always in flux. Stay up-to-date with this week’s 5 must-reads. Facebook’s iPad and iPhone App Just Got Faster. By Joanna Stern If you’re an iPhone or iPad owner and a heavy Facebook user, you know the Facebook app has been slow. It can take time to get to a friend’s profile, see updates on your newsfeed, see comments and photos.
Small Business Mavericks
AUGUST 31, 2012
SEO gurus can sometimes shroud the work of search engine optimization in mystery. It’s usually done to make people believe it’s difficult work so they can sell more services. The truth is, it’s really not that difficult. Here’s an article that sums it up nicely in a cute little nutshell. The sad thing about the article is that natural writing on the Web is really nothing new.
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Waxing UnLyrical
AUGUST 31, 2012
Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen.
The Realtime Report
AUGUST 30, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.
Atom Thought
AUGUST 26, 2012
The term ‘jugaad’ originated in India and is used widely to describe a creative idea, a ‘fix’, a quick workaround or an improvisation. How did this term originate? Yukti>Yugat>Jugat>Jugaad. Yukti is a sanskrit word which transformed into the word ‘jugaad’ Find here 9 interesting ‘jugaad’ items posted on Pinterest from all over the world.
Kikolani
AUGUST 29, 2012
This is a guest post by Daniel Cassady. It’s foolish to think that you can be everywhere at once, that you can do everything. Of course, most of us still try. Bloggers are a special breed. We become so attached to our blog and our readers that sometimes it can be hard to leave them alone, even for a little while. We feel like we are doing our readers a disservice if we take a little time for ourselves.
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Adam Sherk
AUGUST 28, 2012
Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement. It is an effective tactic and there are plenty of good ways to do it.
The Realtime Report
AUGUST 28, 2012
Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week.
Ari Herzog
AUGUST 30, 2012
This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. I live in the traditional North End neighborhood of Boston. In the past when I walked into a restaurant, bar, or grocery store, there were certain things the merchant wanted me to see — or, more specifically, what their vendors wanted me to see.
Idaconcpts
AUGUST 28, 2012
Old Spice Muscle Music from Terry Crews on Vimeo. Via Mashable: The coolest part is after the ad ends. A recordable player pops up and users can create their own sounds by pressing different keys on the keyboard. The keys control various sounds from Terry and different beats. Trust us, you’ll get sucked into this one, quickly. Users can record their creations, upload them to Vimeo and then share them across the web.
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Kikolani
AUGUST 27, 2012
This is a guest post by Jani Seneviratne. Are you tired of your copy being ignored by prospects? Are you searching for a proven way to create copy that is well optimized for sales? AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Some copywriters have adapted the formulas to suit their own personal tastes whilst some argue that these formulas are outdated and have disregarded them all together.
The Realtime Report
AUGUST 29, 2012
Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease.
Convince & Convert
AUGUST 29, 2012
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont.
Idaconcpts
AUGUST 28, 2012
Old Spice Muscle Music from Terry Crews on Vimeo. Via Mashable: The coolest part is after the ad ends. A recordable player pops up and users can create their own sounds by pressing different keys on the keyboard. The keys control various sounds from Terry and different beats. Trust us, you’ll get sucked into this one, quickly. Users can record their creations, upload them to Vimeo and then share them across the web.
Kikolani
AUGUST 31, 2012
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. Conduct Unbecoming a Dull Writer: How to Write for Traffic – Is your content great?
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