Dave Fleet

AUGUST 15, 2012

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] @gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] Sends Small Businesses to the Top of Social Media for $790 Per Month. On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to busin

Blogger 374

Blogger Press Release WordPress Small Business 374

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions.

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Analysis Wikipedia Social Capital Sentiment 335

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth. The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication.

Banking 245

Banking Flickr Library Newsletter 245

Mindjumpers

AUGUST 16, 2012

A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. I also wrote a post about the benefits of gamification. When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps

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Campaign Facebook Marketing Mobile 235

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Social Media

Firebelly

AUGUST 13, 2012

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measu

Publishing 215

Publishing Tips Curation Brands 215

Techipedia: Tamar Weinberg

AUGUST 14, 2012

This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times.

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Airlines Marketing Statistics comScore 210

Mindjumpers

AUGUST 15, 2012

Building a presence in social media can be terrifying for many brands. Putting oneself ‘out there’ equals no control of what people are saying about you. The power is in the hands of the customers, and there’s nothing you can do to prevent an individual expressing their opinion – other than of course trying to deal with it in the right way. Any kind of post or comment doesn’t just disappear by itself.

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Brands Comments Travel Social Media 214

Firebelly

AUGUST 17, 2012

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined. “Recently” was actually three months ago. And I’m still thinking about Tony’s Shoe Shine.

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Meeting Team Types Brands 212

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK.

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Cost CPC CPM Advertising 191

Waxing UnLyrical

AUGUST 15, 2012

Today is India’s 65th Independence Day. It’s a national holiday in that country (as it should be), and despite the official parades, etc., people have probably been partying like it’s 1985 for a few days, definitely since yesterday. While I had to renounce my Indian citizenship some years ago in order to become, officially, an American (India doesn’t currently allow dual citizenship), part of me is always going to feel, if not be, Indian.

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Flash Mob Film Transportation Banking 177

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Social Media

Adam Sherk

AUGUST 14, 2012

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest? I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites.

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Survey Sites Publishing NoFollow 166

Firebelly

AUGUST 16, 2012

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Not this guy (and I’m sure you don’t either).

Analytics 205

Analytics Instagram Tools Engagement 205

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million.

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Instagram Brands Comparison iPhone 189

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journal 175

Journal Compete Team Klout 175

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Social Media

Ari Herzog

AUGUST 12, 2012

1. Choose a topic. I get a lot of my ideas from other blogs. Sometimes I want to restate something in my own words. Sometimes there is hidden fodder in a much larger post. I also turn to Alltop when stuck. John Haydon inspired me to write this post. He shared how to get blogging ideas from emails. I wanted to personalize it. 2. Write the title. I always write the title first.

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Alltop Creative Commons Flickr Publishing 148

Firebelly

AUGUST 14, 2012

If you’ve been hearing about Google Panda and Google Penguin, but still aren’t sure what they are, just know that it’s Google’s way of saying, “Stop trying to trick us. Give us the good stuff.” If you’re not a search engine optimization wonk, I’ll explain it this way: Two years ago, you could win Google searches if you had more links pointing back to your site than anyone else for those same keywords.

Content 177

Content Engineering Google Skills 177

The Realtime Report

AUGUST 17, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Convince & Convert

AUGUST 14, 2012

Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. 1.

Video 146

Video Adwords Embedding YouTube 146

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Social Media

Janet Fouts

AUGUST 17, 2012

Twitter recently announced new rate limits on how many “hits” to the API it will allow. Now before your eyes glaze over wondering what that means, let me put it into English. When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for

Diagrams 138

Diagrams Smart Phone API Storify 138

Firebelly

AUGUST 15, 2012

Call them what you will, but identifying top fans is an important part of a social media strategy. There are many applications that can generate this data, but it’s all about what you do with it. Like any relationship it’s all about give and take, and of course, love. Top fans can help in the development of the community and the conversation overall.

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Facebook Applications Communities Course 174

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).

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Mobile Foursquare Facebook Tumblr 182

The Social Media Incubator

AUGUST 16, 2012

Have you been forced to deal with an unfortunate social media disaster? Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. It all happened because of one wrong setting that made a major impact and briefly labeled the brand as a “spammer.”. Have you edited your post before clicking "publish"?

Policies 119

Policies Social Media HootSuite Guidelines 119

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Social Media

Idaconcpts

AUGUST 15, 2012

Introduction. Pinterest burst onto the scene from nowhere in 2010 and has grown from fewer than 50,000 users to more than seven million, making it the third largest social network. If you’re already active on Facebook, LinkedIn, Google+, Twitter and other social networking platforms, you may wonder if it’s worthwhile or even possible to add one more social network to your to-do list.

How To 132

How To Marketing Social Networking Fashion 132

Kikolani

AUGUST 17, 2012

Since I’ve been out of town all of this week and unable to collect my usual weekly roundup of great posts in online marketing, I thought I would share some tips on how you can create your own industry or niche focused resources mashup. Photo Credit: Mrs. Magic. Examples of Great Recap Posts. Curious who else does regular daily or weekly recap posts?

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Mashup Resources Industry Alltop 134

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app.

Retail 178

Retail Mobile Buy News 178

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that helps the medicine go down.

Education 127

Education Engagement Brands Delicious 127

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Social Media

Idaconcpts

AUGUST 15, 2012

Introduction. Pinterest burst onto the scene from nowhere in 2010 and has grown from fewer than 50,000 users to more than seven million, making it the third largest social network. If you’re already active on Facebook, LinkedIn, Google+, Twitter and other social networking platforms, you may wonder if it’s worthwhile or even possible to add one more social network to your to-do list.

How To 132

How To Marketing Social Networking Fashion 132

Kikolani

AUGUST 15, 2012

This is a guest post by Kevin Lau. Google+ is still gaining some traction online, slowly building an audience and drawing more people in to give it a try for the first time. Perhaps most importantly, marketers are still getting used to how things work, in particular with reference to the Google +1 button. Whenever you read items in your information stream from other users of Google+, you’ll see you have the ability to +1 them if you like them.

SEO 132

SEO Google Engineering Sites 132

Ari Herzog

AUGUST 13, 2012

Social media can be tough to master. This is where I can help you. If you have a question you’ve been dying to ask and/or would like to learn my perspective, post a comment below. All comments will receive replies; and some may also turn into longer blog posts. Please continue reading When Social Media Confuses You and leave a comment if inspired.

Social Media 114

Social Media Questions Comments Brands 114

Convince & Convert

AUGUST 12, 2012

Last week, I wrote that social media stunts can do more harm than good , because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific.

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Marketing Reputation Consultant Campaign 123

Idaconcpts

AUGUST 11, 2012

Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. Think about it this way. If you sell a banner through an ad network and that banner is worth $40 per month, you will get less than its true value because the ad network has to take their cut.

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Advertising Tips Forums Blogger 131