Sherrilynne Starkie
JULY 28, 2012
LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing. There is also a continuous stream of updates with no need to click to “see more”.
Waxing UnLyrical
AUGUST 1, 2012
It all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” I was totally at sea. Michelle asked him why. The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that?
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Firebelly
JULY 31, 2012
Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. While it’s not as pure and noble as content creation, it’s more than aggregation.
Mindjumpers
AUGUST 3, 2012
Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising.
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The Realtime Report
AUGUST 3, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 174 million members. via CNET.
Waxing UnLyrical
JULY 31, 2012
I’ll start this post with a question for all my readers…. Would you agree that social media is faster than seismic waves? Think about the last major earthquake – didn’t a lot of us reading this post tweet the moment we felt the earthquake? It’s ironic, but instead of saving my life, I was busy tweeting about the “EARTHQUAKE.”. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Mindjumpers
JULY 31, 2012
Tweet As recently announced on the Facebook Developer blog , Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared. However, it also allows users to ’like’ what they’re currently reading and share it with their friends on Facebook.
The Realtime Report
AUGUST 2, 2012
Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only. That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Facebook’s US growth has slowed to 10% in the past year, vs. a global average growth of 29%.
Idaconcpts
JULY 30, 2012
Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. Today we have the power to write articles that allow us to show off a bit of our creative flair and passion for writing. We are writing articles that we want to write and that our readers want to read.
Social Media Marketing
JULY 31, 2012
Vitriolic. That's the only word I can think of that effectively summarizes what I've seen online lately. In case you're not familiar with the term, it's derived from the word vitriol , which is another term for sulphuric acid. "Vitriolic" means caustic or severely harsh, and it's quite clear that those who have physically used the chemical compound to attack other s have clearly meant harm.
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Small Business Mavericks
JULY 30, 2012
If you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. But what does that mean for you? It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs.
The Realtime Report
JULY 30, 2012
How engaged is Facebook’s user base? Now with 955 million monthly active users ( half of them accessing Facebook via mobile ), Facebook’s Head of Audience Insights Robert D’Onofrio says that around 85% of those users are creating some form of content ( AdAge ). Monthly active users on Facebook are defined as anyone who has visited Facebook via its website or mobile site, or clicked on a Facebook share button from another (third-party) site within the past month.
Convince & Convert
JULY 31, 2012
Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). It was just a matter of time, as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list.
Ari Herzog
JULY 29, 2012
This photograph is from John Deere's Facebook page. It was taken by Colonie D. I last wrote about John Deere in February 2009 with an observation that the manufacturer of front loaders, cotton harvesters, and diesel engines did not allow children under age 18 to subscribe to their blog. Three years later, the restriction remains. Perusing their terms of use regarding RSS feeds, John Deere explicitly writes in the second-to-last paragraph: You certify you are legally permitted to use the RSS
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Small Business Mavericks
JULY 28, 2012
Every website has bad links. If you’ve been online for more than a couple of years and/or you’ve done a fair amount of link building , then you no doubt have some bad links. You might have to go and clean those up a bit. That will include getting rid of some of them or it could mean you just need to clean up your anchor text a bit. Be forewarned: Link clean up is an activity that takes a lot of time, so make sure it will be a worthwhile endeavor for you before you begin.
The Realtime Report
AUGUST 1, 2012
Now that Twitter is a media company, building a walled garden around “its” content , it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between its advertising and editorial departments.
The Marketing Blog
JULY 30, 2012
Hi Guys! I’m back for a short post after a long hiatus At Iffort , we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us write at jobs@iffort.com. We’re waiting.
Kikolani
JULY 30, 2012
This is a guest post by Tim at HostPapa. One would have to be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. Say the word “Facebook” in nearly any part of the world and it will be recognized. In the past, the most commonly known words were Coca-Cola and “OK.” This is changing.
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Janet Fouts
AUGUST 1, 2012
This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. My friend said he signed up for Google+ ages ago, but really doesn’t enjoy it much because there’s not a lot of activity.
The Realtime Report
AUGUST 2, 2012
Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken.
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. (click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 201
Kikolani
AUGUST 1, 2012
This is a guest post by Blog Tyrant. “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas Edison. Since I started blogging I have probably had over 100 blogs. How many do you think are still active? Only a handful. It is so easy to give up. And sometimes it feels like exactly the right thing to do.
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Idaconcpts
AUGUST 2, 2012
Location based advertising is a relatively new phenomenon that has started to grow by leaps and bounds with the emergence of the smartphone. As millions of people now use smartphones on a daily basis, marketers can take advantage of this fact, and serve them ads based on where they are. This has the potential to help advertisers make the most of their limited ad budgets, and reach people right where they are.
Firebelly
AUGUST 2, 2012
I talk to a lot of people who are intimidated by blogging. “I’m not a writer,” they say. “I can’t string two sentences together.” I usually point out that they just did right there, and that blogging is not as hard as they make it out to be. Okay, maybe not THIS informal. The great thing about blogging is that while, yes, it technically is writing, it’s less formal than writing.
The Social Media Incubator
AUGUST 3, 2012
According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games? If you’re worried about missing coverage of your favorite Olympic event, think mobile!
Convince & Convert
AUGUST 2, 2012
This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).
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Idaconcpts
AUGUST 2, 2012
Welcome to the sport that gives new meaning to the term ‘rough and tumble’. Soccer lovers may prefer to keep a dedicated app for their favorite team or teams on hand. Let the app do the work of navigating to your club’s latest news and stats. That will leave you free to sit back and enjoy the ride. Here are apps for four of the years’ top contenders.
Small Business Mavericks
JULY 29, 2012
Blogging has often been called the bridge between social media and search engine optimization. Once you understand it you’ll know why. With blogging you are feeding the search engines every time you create a new blog post. If you blog once a day, that’s a new web page on your website. The blog pings a list of services that help the post get crawled and within hours your blog post is indexed and searchable in the search engines.
Ari Herzog
AUGUST 3, 2012
The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. The prior five years involved senior management roles in state and local government and, despite sending off resumes and applications for full-time positions and being called in for numerous interviews, I decided I wanted to be self-sufficient and make a living in the online industry.
Convince & Convert
JULY 31, 2012
You never see people talk about competitors on social networks, and on marketing blogs. It’s the ultimate taboo topic. Get behind closed doors and that changes quickly. Marketers obsess about their competitors, messaging, and corresponding market share. That’s why we talk about competitors a great deal in Marketing in the Round. Some believe they should focus on their own core actions and grow a bigger pie for the whole industry, and others see competitors as all-out enemies.
Twist Image
AUGUST 1, 2012
What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. It seems like a never-ending slew of silly questions, random polls and worse. Brands are, sadly, playing it safe when it comes to content and, while it is authentic, it lacks any form of life.
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