While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to be used each day by 93% of consumers. Think about it: Email is central to everything a person does, online and offline, every day. Your email list is the core and infrastructure of your business. TIP: Don’t ever, ever buy one! use Mail Chimp. MORE >>

Today’s guest post is written by Brad Farris. Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about writing for busy people and some of his ideas have transformed the way I write – so much so that now I’m writing every day. Yuvi advises people to stop shooting for perfection at the outset of your project. Aim lower. Much lower. . Writing an article is hard! MORE >>

When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. For example, if your site is about macro pictures of flowers. You could create folders that are named after each type of flower (e.g. red roses). Name of Image. Additional Tags. Conclusion. MORE >>

Today’s management practices and theories are grounded in old knowledge that has no relevancy to today’s environment. Evident by many organizations that still run their business from the top down and without any real engagement from the bottom up. Ask any one of these business whether their employee’s are engaged and they will say yes. The truth is they don’t even know what engagement means. The old management theories suggested that a good employee was someone who was obedient, diligent and has specific expertise that is relevant to the business. Reinventing Management. MORE >>

? Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher? Where in the proverbial water park do you fit in? Diver: You’re a natural and effortlessly glide into new networks. You know instinctively what to do and how to build your community. ve seen this with some people on Twitter, blogs, Facebook and recently Pinterest. m making a generalization here, but I think many divers are under 35 and grew up as digital natives. MORE >>