Instagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of [.]. Advertising Branding Instagram Marketing Social Media Social media marketing MORE >>

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and  the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Post pins that are interesting and tangentially related to your product. Best example? Oreck on Pinterest. They barely mention vacuum cleaners or air filters but when you visit their page and see all the pins you can’t help but think of them. Collaborate. MORE >>

I’ll admit it. read the Fifty Shades of Grey trilogy. had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review , just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting article in it that discusses the leader of today. Let’s Back Up for a Second. Last week, I wrote about breaking down organizational silos in order to create a marketing round, or a team that works together in a circle instead of in a hierarchy. MORE >>

Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about to execute this maneuver an oncoming car abruptly changed lanes into the path that I was about to take. The avoided accident reminded me of the emphatic words of my high school driving instructor –   Never change lanes at an intersection. How about you? MORE >>

? They say “imitation” is the sincerest form of flattery – in which case, we would love to thank our friends over at HootSuite. Back in April, we came out of closed beta and opened up our platform to 1,000 users in an open beta. To celebrate this jump in status, we created a video in-house that shared an example of one of our users, the Bandit Coffee Group in Toronto. The video showed how owner Kirk used Jugnoo to be effective on social media – connecting with customers and promoting offers – while still doing all their day-to-day business. Simple. Clear. Clear. MORE >>