Tweet In high-school speech class, we’re taught that speeches typically have at least one of three purposes: to entertain, to inform, or to persuade. Whether it’s Dane Cook doing stand-up comedy, a campaigning politician at a rally, or a professor giving a geology lecture, if somebody’s talking, it fits into one of these categories. But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. Try going to your Twitter feed, reading through the top ten tweets, and figuring out which category each tweet belongs in. MORE >>

The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Facebook users love liking, commenting on, and sharing photos more than any other type of content on Facebook. So posting photos automatically gives you an advantage in the Edgerank game. Post Big Photos. Use Reddit. Inject Virality. Inject Fun. Create Covers For Fans. MORE >>

A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” ” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. Actually, what I commented is exactly what the image says (even the “the end”) and Jennifer Windram thought it was funny enough to create the image (thank you, Jen!). In 2001, I joined an advertising agency to help build their PR department. MORE >>

A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Total global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP. The report also found that 2012 will be the first year that non-messaging data revenues make up the majority of the overall global data revenue (53 percent). SOURCE: [link]. In fact, mobile devices are now “exceeding traditional computers in unit sales and revenue.” ” In the U.S., SOURCE: [link]. MORE >>

When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services. Who is your audience and where do they live online? Maybe it's LinkedIn? Tale of the Tape: LinkedIn. Registered Users: 160 Million. Companies on LinkedIn: 2 million. Age: 81% are 35+. billion in 2012. MORE >>