Sat.May 05, 2012 - Fri.May 11, 2012

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The Future of Work: A Manifesto


This is long but I thought I’d post the whole thing here first, before eventually breaking it up into smaller posts later. All of it is up for discussion.  I would greatly appreciate your thoughts on any part or the whole of it. —————————— The Future of Work: A Manifesto. The future of work starts right here, right now. focus deeply.

Sixteen Ways to Use Pinterest for PR

Spin Sucks

Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST! began the discussion by reminding everyone that using Pinterest is not a strategy. Just do it.

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

“I love it when a plan comes together!” Emory’s has an interesting history as the original building actually burned to the ground a few years ago and was completely rebuilt and re-launched.  It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.  Good food, great environment, and fantastic service.  They were doing good business, but wanted to ensure they didn’t suffer from the same early year drops in business. The plan consisted of: Give their FB page creative a facelift. Create and launch a promotion.

How to Build Better [Business] Habits

Techipedia: Tamar Weinberg

This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. So how do you pick yourself up and get back into the swing of things? Take Breaks! Good Week? Business

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A World Gone Social

Learn how companies must adapt to survive.

The First Two P’s of Broken Marketing


Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and after the event: organizational challenges.

No One Cares About Your News Release

Spin Sucks

A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” ” Dear Facebook fan, see image to the left. Just a couple of days ago, I was perusing through my personal Facebook stream and a friend of mine posted pretty much the same question. Dear Facebook friend, see image to the left. Super fun and lots of immediate work to do. And then.

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Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page


The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Post Big Photos. Use Reddit. Inject Virality. Inject Fun. Use Pinterest.

Will Social Media Initiatives Change Your Google Ranking? [Infographic]


Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established. Business page followers.

Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)! The comfy couches in the lounge! Aargh. But anyhoo. MDOG was just so sweet. mean, think about it. Public Relations.

Can an Algorithm Write a Better News Story than Humans?

Spin Sucks

My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists , and I’m not sure how I feel about it. couple of months ago, I was speaking to a group of business leaders. And now we’re creating algorithms to write stories?

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Introducing the Nimble Nonprofit Series


This post is by Jacob Smith, co-author of the  The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post excerpts from it here for you, every Friday over the next ten weeks. Sit back and get comfy – you’re going to LOVE this series.  . Some of this conventional wisdom is actually quite useful.

How To Create Offers On Facebook


Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are still running in beta and are only available to a limited number of business pages.

Why Gamifying Giving is the New Thing

Waxing UnLyrical

Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic. online. Creating a sense of urgency.

Are We Nearing a Tech Bubble Burst?

Spin Sucks

Is anyone else concerned we’re very close to another tech bubble burst? It’s normal that history repeats itself, but it usually happens with generations who don’t remember the first time around. In Chicago, we don’t have to look far to begin this conversation. At the time, I predicted they would falter and never see that kind of money again. But is this enough?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. 

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Defining the Need for Middle-Level Thinking


In the Future of Work Manifesto  as well as in Humanize , we mention the concept of “middle-level thinking”  I was asked recently to define this, and I realized that Jamie and I have talked a lot about it over the last few years but it’s probably high time for a refresher on what exactly we’re talking about. Associations seem to be very good at high-level thinking. Humaniz

Too Much Talk, Not Enough Action!

Jason Yormark

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them.  At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was. Recently we had a client that hired us to provide them a marketing plan…that’s it.

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Cómo se dice… “Strategic Communications”?

Spin Sucks

Today’s guest post is written by Lucretia Pruitt. . I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. didn’t expect it to become important, but sometimes these things linger until you have to explore them further. In hindsight?

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Business: Where It's Been & Where It's Going

Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age. mail David. Follow @armano. Categories. Manifesto.

Conference Season: Learning for More than Members


This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. ———————-. Spring conference season is upon us. 

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! They join them. Ads alone aren't going to win you many friends.

Three Ways to Be a Better Integrated Marketing Professional

Spin Sucks

Today’s guest post is written by Leah Nurik. . Integrated marketing is the ‘buzz’ phrase of the moment in our industry. Before it even became part of our lexicon, the integrated marketing professional—a person deeply encompassed in the many avenues necessary for effective lead generation and relationship building – emerged on the scene. You must also… Speak Up! Listen and Learn.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Why do I Think Marketers That Don't Embrace Google+ Will be Out of Business in a Year?

Stay N' Alive

(Want to skip all this and get the courses right now? Go to [link] and sign up now!) As I mentioned earlier on Google+ ( where you'll always hear tech news first from me !), I recently just finished a course on Pluralsight all about how you or your friends can embrace Google+ better for your business or clients (you can see what this course covers at [link] ). I've put a ton of time into these!

Que Webcasts – Humanize Your Organization Series: 10 Tips for Being More Open


Jamie and I are doing a Humanize webinar for our publisher, Que, later this month. Would you like to join us? Here’s the description: It’s getting crowded on the social media bandwagon in the business world these days, but “Enterprise 2.0” requires much more than adopting social tools. We’ll need more help with that than we will figuring out Twitter. REGISTER HERE. Hope to see you then!

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. The list goes on and on. According to, a community is.

Social Citizens: How Social Media Can Help Social Problems


Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Together. “Hipsterfying” a taboo.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and  volunteers when compared to more traditional marketing channels. Two things are the biggest issues. 1.

Facebook Fails are Mounting


Despite the media frenzy over Facebook’s  impending IPO , all isn’t 100% rosy for Facebook. Two things I’ve recently read  highlight what I consider to be pretty big fails on Facebook’s part, and, were I considering investing in Facebook (which I never in a million years would do), would give me pause: Social Readers are collapsing. Who could have called that one?

The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Where is your target audience online? Social media sites are not all the same.

How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. – Inbound Link Building: Locate and Submit 10 Social Bookmark Links.

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called This site offers documents both free and through their monthly payment plan. discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. Two thoughts… 1) offers marketers a great channel to distribute your marketing material or product information. It’s not groundbreaking but it’s simple and elegant.

This Blog Sucks (And You're Probably Not Reading This)

Twist Image

I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook , Twitter , LinkedIn , and newer kids on the block like Instagram and Pinterest." We put ours on hiatus while we figure out what we want to do with it. We do use Facebook and Twitter. We've figured out what works for us there.".

Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]


CommPartners( @CommPart ) is teaming up with the Hospitality Industry Professionals Network ( @HipN etwork ) on May 23rd to deliver the most interactive, entertaining and stimu lating hybrid event ever. And we would love fo r you to attend !! Learn new tactics for delivering meaningful and engaging hybrid events. Earn continuing education credit hours (CAE). 30pm ET – Pre-Show.

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5 Painless Ways to Get Maximum Blog Comment Love

Shift Digital

Publishing your blog is no easy feat. We get that. It definitely takes blood, sweat and tears. And no, I’m not being overly dramatic. Any serious blogger will tell you that the secret to a successful blog includes consistency , dedication , and inspiration.  My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. You’re the expert.

#FollowFriday: Lisa Gerber

Spin Sucks

Today’s #FollowFriday needs no introduction. And I’m cheating a little bit because I wrote about her this time last year. But it’s her birthday today so I figured you wouldn’t mind. HAPPY BIRTHDAY, LISA!! Lisa Gerber is our chief content officer. She runs all of the guest posts here at Spin Sucks , which is no small job. told her I needed someone who I really trusted.

Welcome To "Less Is More" Marketing

Twist Image

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those two areas are not mutually exclusive, they are actually, intrinsically connected. If you can make the purchase funnel for your consumers have as little friction as possible, they'll become loyal. With that loyalty comes more engagement (sometimes). It's not as obvious as you think. Every second count. Consumers are unforgiving. Don't believe me?

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