Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Trending Sources

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. magazine. So, I see.

Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

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The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For these reasons it is something that is worth paying attention to. April 2012. Yahoo!

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Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.

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A World Gone Social

Learn how companies must adapt to survive.

More Trending

Sex, Drugs, and Social Media – Do You Talk To Your Kids About Their Digital Behaviors?

SocMed Sean

This blog post was originally posted over at PopGoesDad. Thanks to Kurt for the invitation to Guest Blog. admit it…when I was in high school, I was a total metal head…and so was my mom. It was kind of strange growing up with a mom who listened to AC/DC, the Scorpions, and M­ötley Crüe and there were some awkward explanations to my friends about why she often wore a black Van Halen 1984 tour t-shirt. But any downsides to having a rock ‘n’ roll mom were usually made up for by the fact that she not only listened to the music, but also seemed to understand it. Rock And Roll! Do you plan on it?

The PR Nightmare for Walmart

Spin Sucks

I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. The attorney dispatched a committee to Mexico City and found, yes indeed, there was suspicion both Mexican and U.S.

Are Digital Badges and DIY Learning the Future of Education?

SocialFish

As someone who has a kid headed to college in three years, the concept of the staggering cost of a college education combined with the reality that a college degree (or even graduate degree) is no longer the guarantee of employment it used to be is one that weighs heavily on me. Shocker. So when I read this article about digital badges and DIY learning, I was intrigued. As if. photo credit ).

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How To Change Your Facebook Page Name

Firebelly

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ ’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” However, when asked if they know the source of the leads, they have only a vague idea – and sometimes, no idea at all. How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? You can’t. Simple Phone Tracking. Session Phone Tracking.

10 Ways to Improve Landing Page Conversions

Spin Sucks

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how  to generate leads (and rightfully so). Keep it clean! I don’t mean no profanity or dirty pictures.

Humanize Does Not Mean Touchy-Feely

SocialFish

Obviously, Maddie and I are making a strong case for making our organizations more human, but based on some reactions we’ve been getting from people (who haven’t yet read the book, in their defense), there is a misperception that needs clarifying. We’re not talking about singing kumbaya. ” Humanize is about power. We care that you get serious about collaboration. Humanize

Will Celebrities Ever GET Social?

Unspoken

It ‘s a given – Celebrities are social. Transformed by the Red Carpet, interviews and filling the stream via Social Media. Some are using the social universe well to promote… And that’s exactly NOT what I’m talking about. Do today’s media stars really get, or understand, the power of social media. Do they get the power of engagement that they have at their fingertips? Are they using the relationship they have with those who follow them to change beliefs or effect change? People matter, YOU matter , but brands don’t. But what do you choose to do instead?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking. Images.

Saving the Millennial Workforce from Bad Perceptions

Spin Sucks

Today’s guest post is written by Molli Megasko. . love 60 Minutes just as much as my grandma does, but unlike my grandma I’m only 28.  So you can imagine my distress when they aired a segment on the Millennial generation shown in an unfavorable light. This is my generation they are talking about and I am upset about their generalization. Yes, I had a rocky first year of work out of school.

The Internet, Social Media and the Democratization of Education

SocialFish

This is a guest post by Zach Buckley, a recent college graduate who is interested in the intersection of technology, education and online learning. ————————– We all depend on the Internet to make our lives easier in many different ways—whether it’s contacting a friend or finding the nearest sushi restaurant. The Influence of Social Media.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. The 30% of the respondents that point their ads off of Facebook reported a 50% higher cost per click.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool.  Almost 30 people took the time to answer and the overwhelming response is, yes!  In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.

Five Ways to Get Your CEO to Embrace Social Engagement

Spin Sucks

Today’s guest post is written by Jeff Hunt. . We just conducted a  study  which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. But how do you help a CEO who doesn’t “get” social engagement get it? We’ve found five gateways that lead to CEO epiphany moments: Pressure from the board or from an investment bank.

How To Apply Social to Membership Retention and Renewal

SocialFish

Do you work in Membership? Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will. This is how.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? Step 1 – Show me the data. So, which part of the data is relevant to you then? Likes.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Future of Blogging: I Had to Tell You This

Viper Chill

This is an important blog post, because it makes a prediction. prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. 5,000?

Women Entrepreneurs and Business Owners Have Social Network

Spin Sucks

This blog post is for all of the women Spin Sucks community. Guys, you can read it too, but I’m not sure it’ll mean much to you. hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls. There is a new social network worth checking out…and it’s for women entrepreneurs and business owners. Project Eve  , launched just a month ago by two recovering investment bankers, is dedicated to furthering women’s understanding about business and overcoming hindrances to action. Sorry, guys. recommend joining the site.

Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week

SocialFish

Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz.

4 iPad Apps for Writers

Idaconcpts

If you’re a writer, the iPad has a plethora of applications available for all of your creative, scholarly and professional needs. The following article provides a description of four good apps for writing on the iPad. Each has different features to suit your different tastes. In Novel Idea. Price: Free’ $1.99 upgrade to the Pro Version. There is also a word count feature. Clean Writer.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Two Things That Should Rock Your World

Twist Image

Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything from website development to social media and e-commerce), the Web as we've known it evolves. It is mobile, it is local, it is app-based and it's going through changes that suddenly make the Facebook / Instagram deal make a little more sense (the future is in the palm of your hands. and not on a fixed screen). Here are two pieces of information that will rock your world. brand.

Nine Books for Communicators

Spin Sucks

Today’s guest post is written by Geoff Livingston. After reading   Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. With that, following are my nine recommendations. Check it out. That sadness is bad. loved it!

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Music Crosses Borders. You Can Help.

SocialFish

Thank you to Rachel (Phillips) Slotnick for this post.  If you’re in NYC, GO TO THIS.  If not, please tell your friends about it. Thanks! __. It’s not news to anyone that budget cuts are running wild in the NYC public school system and the arts are the first thing to go. uestlove of the Grammy-winning band, The Roots. Tickets are pre-sale only and will not be available at the door.