Location data and location-aware sensors. At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. At another, it’s a technique that (if wielded improperly)  can move consumers to distrust the mobile channel and shut the door to the mobile advertising and apps it delivers. Joy Liuzzo tracks recent events and warns marketers that they are only experiencing the calm before a storm that could blow their businesses out of the water. Command-control. And why not? MORE >>

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how  to generate leads (and rightfully so). Having specific landing pages tied to different pieces of content is a really effective way to track your leads and provide the sales team with a nice little pipeline. With that in mind, following are 10 ways to improve your landing page conversions. Keep it clean! MORE >>

This is a guest post by Zach Buckley, a recent college graduate who is interested in the intersection of technology, education and online learning. ————————– We all depend on the Internet to make our lives easier in many different ways—whether it’s contacting a friend or finding the nearest sushi restaurant. However, the Internet—along with social media and modern technological devices—has the capacity to enhance our lives in a myriad of ways. The Internet as a Leveler for Education. percent jump from the previous year. photo credit ). MORE >>

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “ Blogs Wane as the Young Drift to Sites Like Twitter.” ” I and others responded at the time why Verne was nuts and blogging was very alive. Another year and another headline, this time in my local newspaper, The Daily News of Newburyport, in the form of an editorial entitled, “ Blogging Dies Its Slow Death.” ” As if. It’s Kopytoff all over again. Media bloggin MORE >>

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ ’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form. Enter your desired new Page name, tell Facebook why you want to change your Page name and then upload the documentation Facebook requires to expedite the change. Unfortunately, Facebook cannot (will not?) MORE >>