Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Trending Sources

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. I get it. magazine. So, I see.

The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For these reasons it is something that is worth paying attention to. April 2012. Yahoo!

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Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.

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Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received. What do you think?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Humanize Does Not Mean Touchy-Feely

SocialFish

Obviously, Maddie and I are making a strong case for making our organizations more human, but based on some reactions we’ve been getting from people (who haven’t yet read the book, in their defense), there is a misperception that needs clarifying. We’re not talking about singing kumbaya. ” Humanize is about power. We care that you get serious about collaboration. Humanize

Sex, Drugs, and Social Media – Do You Talk To Your Kids About Their Digital Behaviors?

SocMed Sean

This blog post was originally posted over at PopGoesDad. Thanks to Kurt for the invitation to Guest Blog. I admit it…when I was in high school, I was a total metal head…and so was my mom. It was kind of strange growing up with a mom who listened to AC/DC, the Scorpions, and M­ötley Crüe and there were some awkward explanations to my friends about why she often wore a black Van Halen 1984 tour t-shirt. But any downsides to having a rock ‘n’ roll mom were usually made up for by the fact that she not only listened to the music, but also seemed to understand it. Rock And Roll! So I did. Cheers! **sex,

10 Ways to Improve Landing Page Conversions

Spin Sucks

We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Keep it clean! I don’t mean no profanity or dirty pictures.

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking. Images.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Are Digital Badges and DIY Learning the Future of Education?

SocialFish

As someone who has a kid headed to college in three years, the concept of the staggering cost of a college education combined with the reality that a college degree (or even graduate degree) is no longer the guarantee of employment it used to be is one that weighs heavily on me. Shocker. So when I read this article about digital badges and DIY learning, I was intrigued. As if. photo credit ).

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Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

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Five Ways to Get Your CEO to Embrace Social Engagement

Spin Sucks

Today’s guest post is written by Jeff Hunt. . We just conducted a study which found companies who fully embrace social engagement have four times more business success than less-engaged companies. Four times. But how do you help a CEO who doesn’t “get” social engagement get it? We’ve found five gateways that lead to CEO epiphany moments: Pressure from the board or from an investment bank.

How To Change Your Facebook Page Name

Firebelly

Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ ’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.

A World Gone Social

Learn how companies must adapt to survive.

The Internet, Social Media and the Democratization of Education

SocialFish

This is a guest post by Zach Buckley, a recent college graduate who is interested in the intersection of technology, education and online learning. ————————– We all depend on the Internet to make our lives easier in many different ways—whether it’s contacting a friend or finding the nearest sushi restaurant. The Influence of Social Media.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Almost 30 people took the time to answer and the overwhelming response is, yes! In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.

Women Entrepreneurs and Business Owners Have Social Network

Spin Sucks

This blog post is for all of the women Spin Sucks community. Guys, you can read it too, but I’m not sure it’ll mean much to you. I hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls. There is a new social network worth checking out…and it’s for women entrepreneurs and business owners. Project Eve , launched just a month ago by two recovering investment bankers, is dedicated to furthering women’s understanding about business and overcoming hindrances to action. Sorry, guys. I recommend joining the site.

4 iPad Apps for Writers

Idaconcpts

If you’re a writer, the iPad has a plethora of applications available for all of your creative, scholarly and professional needs. The following article provides a description of four good apps for writing on the iPad. Each has different features to suit your different tastes. A Novel Idea. Price: Free’ $1.99 upgrade to the Pro Version. There is also a word count feature. Clean Writer.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week

SocialFish

Just another quick roundup of MUST READ posts you may have missed: 1. What Does a Washington Post Blogger Resigning Say About the State of Digital Publishing? Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. ” Everyone knows that the traditional publications model is dying. socialbiz.

Will Celebrities Ever GET Social?

Unspoken

It ‘s a given – Celebrities are social. Transformed by the Red Carpet, interviews and filling the stream via Social Media. Some are using the social universe well to promote… And that’s exactly NOT what I’m talking about. Do today’s media stars really get, or understand, the power of social media. Do they get the power of engagement that they have at their fingertips? Are they using the relationship they have with those who follow them to change beliefs or effect change? People matter, YOU matter , but brands don’t. But what do you choose to do instead?

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Nine Books for Communicators

Spin Sucks

Today’s guest post is written by Geoff Livingston. After reading Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. With that, following are my nine recommendations. Check it out. That sadness is bad. I loved it!

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How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. The 30% of the respondents that point their ads off of Facebook reported a 50% higher cost per click.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Apply Social to Membership Retention and Renewal

SocialFish

Do you work in Membership? Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will. This is how.

The Future of Blogging: I Had to Tell You This

Viper Chill

This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. 5,000?

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Saving the Millennial Workforce from Bad Perceptions

Spin Sucks

Today’s guest post is written by Molli Megasko. . I love 60 Minutes just as much as my grandma does, but unlike my grandma I’m only 28. So you can imagine my distress when they aired a segment on the Millennial generation shown in an unfavorable light. This is my generation they are talking about and I am upset about their generalization. Yes, I had a rocky first year of work out of school.

When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy. What a Tuesday it was!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? Step 1 – Show me the data. So, which part of the data is relevant to you then? Likes.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

Legal Rules for Creating Flash Mobs and Performances

Spin Sucks

Today’s guest post is written by Jay Pinkert. The founder of psychoanalysis, Sigmund Freud , hypothesized that two conflicting desires motivate human behavior: Eros (the life drive) and Thanatos (the death drive). Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). For example, “offensive touching” is a criminal offense.

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Compare audiences. Is your audience part of the network? Are they active?

Maximizing LinkedIn for Business

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