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ARI HERZOG APRIL 18, 2012 Why 84% of Your Facebook Fans are Lurkers How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another. | UNSPOKEN APRIL 16, 2012 The Most Remarkable People on Social Media Today I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. believe it goes back to intent. | JEFF KORHAN APRIL 17, 2012 7 Secrets to Getting More from LinkedIn Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business objectives. Until next time, Jeff. | THE RELATIONSHIP ECONOMY APRIL 17, 2012 Managing Social Risk Use of social media for various purposes are opening an ever-growing taxonomy of risk unexpected yet emerging as a new dynamic previously unknown. How will these risk be managed? Risk management practices are designed for controlling, transferring or mitigating risk using different approaches to a variety of organizational risk. Emerging Social Media Risk. Identity theft is everywhere. | | | | | | | | | -
FIREBELLY | FRIDAY, APRIL 20, 2012 How To Transform A Facebook Account Into A Pinterest Pinboard Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format. Check it out: Happy pinning/posting! MORE >> -
SOCIALFISH | WEDNESDAY, APRIL 18, 2012 Dissociation: Associations and the Reality of Irrelevance I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted “real person” – leaving grad school in May. told her that I wasn’t even sure what she meant, which may be the biggest indicator that one can give about the current state of influence that associations have on the current generation. She asked, “did you consider joining one in your quest for a job?” ” Is that what that is? MORE >> -
SPIN SUCKS | WEDNESDAY, APRIL 18, 2012 10 Rules for Transforming Your Agency It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer , who just wrote The Marketing Agency Blueprint. like Paul. Like me, he founded and grew an agency ( PR 20/20 ) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During the webinar, he discusses the 10 rules for transforming your agency, which I’m going to share with you in a minute. But, first, he describes the three things that happened in the past four years that created a need for change. MORE >> -
SHERRILYNNE STARKIE | FRIDAY, APRIL 20, 2012 Infographic: Twitter facts Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Infographic: A Timeline of Instagrams (pandodaily.com). Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com). MORE >> -
MINDJUMPERS | FRIDAY, APRIL 20, 2012 Social Media Analytics – How to Engage With The Data Of Social Media Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-). View more presentations from Mindjumpers. That’s about it! MORE >> -
- Mission Driven or People Driven? SOCIALFISH | THURSDAY, APRIL 19, 2012
- The Spin Sucks Blogging Process SPIN SUCKS | MONDAY, APRIL 16, 2012
- How to Pin a Video on Pinterest CREATIVE RAMBLINGS | WEDNESDAY, APRIL 18, 2012
- Will Facebook Always Be Free? Probably Not For Everyone! SOCMED SEAN | SATURDAY, APRIL 14, 2012
- Download Flashback Trojan Removal Tool for Mac QUICK ONLINE TIPS | SATURDAY, APRIL 14, 2012
- How to Measure ROI When It’s Not Tied to Sales SPIN SUCKS | WEDNESDAY, APRIL 18, 2012
- The Positive Focus Practice JEFF KORHAN | THURSDAY, APRIL 19, 2012
- The future of TV, advertising and social media by Dan Wieden SIMON MAINWARING | FRIDAY, APRIL 20, 2012
- How to Create Engagement Through Facebook Timeline MINDJUMPERS | THURSDAY, APRIL 19, 2012
- A Strong Cast of Characters is Vital to Telling Your Company’s Story SPIN SUCKS | TUESDAY, APRIL 17, 2012
- YOU Are The Influence UNSPOKEN | TUESDAY, APRIL 17, 2012
- Can We Still Trust Google? DANNY BROWN | FRIDAY, APRIL 20, 2012
- Why 84% of Your Facebook Fans are Lurkers ARI HERZOG | WEDNESDAY, APRIL 18, 2012
- Flying Car Creates PR Controversy SPIN SUCKS | TUESDAY, APRIL 17, 2012
- Ouch. SOCIALFISH | TUESDAY, APRIL 17, 2012
- Social Media Isn’t About The Numbers! Or Is It? SOCMED SEAN | TUESDAY, APRIL 17, 2012
- Facebook, LinkedIn and Twitter in Plain English PAUL GILLIN | WEDNESDAY, APRIL 18, 2012
- Five Ways Brands Can Make IRL Connections Count SPIN SUCKS | THURSDAY, APRIL 19, 2012
- Top 12 Social Media Insights for Nonprofits in 2012 PAMORAMA | SUNDAY, APRIL 15, 2012
- How To Develop a Routine to Manage Social Media KIKOLANI | WEDNESDAY, APRIL 18, 2012
- 3 Unconventional Pinterest Marketing Ideas KYLE LACY | MONDAY, APRIL 16, 2012
- Protecting Your Online You After You Die SPIN SUCKS | THURSDAY, APRIL 19, 2012
- Twitter Is Not Easier Than Blogging TWIST IMAGE | FRIDAY, APRIL 20, 2012
- A WordPress Blog Hacking Nightmare – The Gory Details… PUSHING SOCIAL | TUESDAY, APRIL 17, 2012
- If Titanic Had Twitter SOCIAL MEDIA MARKETING | SATURDAY, APRIL 14, 2012
- Online Ad Metrics & the Google Activate Initiative PUZZLE MARKETER | THURSDAY, APRIL 19, 2012
- A WordPress Blog Hacking Nightmare – The Gory Details… PUSHING SOCIAL | TUESDAY, APRIL 17, 2012
- The Top 5 Devious Lies You Hear About Social Media SHIFT DIGITAL | FRIDAY, APRIL 20, 2012
- Chapter Two: @JugnooMe Releases the Next Phase of Our Social Business Platform JUGNOO | WEDNESDAY, APRIL 18, 2012
- New Framework for Social Media Analytics [Infographic] SOCIALNOMICS | THURSDAY, APRIL 19, 2012
- 5 Unorthodox Tips For Finding Blog Inspiration PUSHING SOCIAL | MONDAY, APRIL 16, 2012
- Learning About Creativity TWIST IMAGE | TUESDAY, APRIL 17, 2012
- Sergey Brin Paints His Kettle Pot Black Over Facebook and Apple DANNY BROWN | MONDAY, APRIL 16, 2012
- Six Career Beliefs That I Got Wrong BRASS TACK THINKING | TUESDAY, APRIL 17, 2012
- 5 Unorthodox Tips For Finding Blog Inspiration PUSHING SOCIAL | MONDAY, APRIL 16, 2012
- CMOs: Shedding light on marketing performance BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 18, 2012
- Mobile banking — trends for 2012 DREW'S MARKETING MINUTE | SUNDAY, APRIL 15, 2012
- Going Vertical with Pictures for Pinterest’s Sake SOSHABLE | TUESDAY, APRIL 17, 2012
- 7 Local Business Blogging Tips PUSHING SOCIAL | THURSDAY, APRIL 19, 2012
- Who are the most engaging world leaders on Twitter? FRESHNETWORKS | TUESDAY, APRIL 17, 2012
- Content Marketing Done Right CHRIS BROGAN | FRIDAY, APRIL 20, 2012
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