Sat.Apr 14, 2012 - Fri.Apr 20, 2012

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

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Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

Recently, I’ve been spending a lot of time looking at the Terms of Use pages created by various social media platforms. After the recent controversy surrounding the Pinterest Terms of Use , I thought it might be a good idea to dig deeper into some of these mind-numbingly boring legal documents to see what other nuggets might be hiding amongst the legalese. Which leads me to the nugget!

Dissociation: Associations and the Reality of Irrelevance

SocialFish

I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted “real person” – leaving grad school in May. She asked, “did you consider joining one in your quest for a job?” They are organized. Is it?

The Most Remarkable People on Social Media Today

Unspoken

I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change. believe it goes back to intent.

A World Gone Social

Learn how companies must adapt to survive.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-). View more presentations from Mindjumpers.

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Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right. So, should you ignore the numbers? Maybe.

Mission Driven or People Driven?

SocialFish

Is your organization mission or people driven?  Are the two mutually exclusive or can they co-exist?  I am confused. The claim of being “mission-driven” has been increasingly cropping up in our conversations with association executives lately.  Everything in our strategic plan is guided by our mission,” I am often told. For many, it embodies a core identity; a raison d’être for associations.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? The key is strategy. Here are some tips to get you started.

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The Spin Sucks Blogging Process

Spin Sucks

Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. Blogging Philosophy.

YOU Are The Influence

Unspoken

In my blog yesterday, I listed the most remarkable people on social media today. But there is one person I left off that list… YOU ! have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. But would you consider Kait Brand or Ellen Bremen powerful? Digg Digg.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.

How To Transform A Facebook Account Into A Pinterest Pinboard

Firebelly

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format.

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How to Measure ROI When It’s Not Tied to Sales

Spin Sucks

Today’s guest post is written by Jenn Whinnem. Even if your social media isn’t tied to sales or revenue, you can still measure its effectiveness and value. Just more than a year ago, I switched from the corporate to the nonprofit sector, specifically philanthropy. Because our social media goals are not connected to money flowing into our organization, we have a different kind of ROI.

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey. So what do you do? Quit broadcasting. Quit marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” I emailed him for more information. Mark, what does that line mean? What’s the formula? And to some extent there is a certain randomness to Twitter.

How to Create Engagement Through Facebook Timeline

Mindjumpers

Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Tabs are also more limited than before. Share images that people can re-share with their friends.

Protecting Your Online You After You Die

Spin Sucks

Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning , or preserving your digital legacy for after you die. How many of you have thought about this? Clearly he had scheduled tweets or Tweet Old Post installed, but it’s still extremely jarring for those of us still on earth.

Top 12 Social Media Insights for Nonprofits in 2012

Pamorama

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.]. Facebook Infographics Marketing Nonprofit Social Media Twitter

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore.  Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.

Women at Work

Waxing UnLyrical

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace. love seeing how much women have advanced in the workplace, but part of me also thinks we are having the same conversation over and over again. remember.

10 Rules for Transforming Your Agency

Spin Sucks

It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer , who just wrote The Marketing Agency Blueprint. like Paul. Like me, he founded and grew an agency ( PR 20/20 ) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. Change velocity. Selective consumption.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. recently saw an.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How To Develop a Routine to Manage Social Media

Kikolani

This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Photo Credit: Mark Biddle. Developing Your Routine. Be sure to make your messages count.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.

Flying Car Creates PR Controversy

Spin Sucks

Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. And it’s gaining a lot of media attention. . ” It’s as simple as that, apparently! The public won’t have it.

Facebook Your Latest Coupon Distribution Point

Small Business Mavericks

Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses.  Facebook Offers now allow all businesses the option to place special offers in the feeds of customers who have previously “Liked” them. Offers are, essentially, coupons under another name. Those who receive the offers can print them out and use them like they would a normal coupon. This is not a new option from Facebook. Small Business Internet Marketing coupons Facebook offers

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. Which is great if your friends have awesome taste, and less great if they don’t. SEO is a waste of money, or will be very soon. years? 10 years? e.g. apple &pws=0.

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The Social Executive

SocialFish

Social business is good business. But don’t just take our word for it. “Access to communities and networks improve efficiency and quality.” ” Check out this GREAT slide deck by Rachel Happe. The Social Executive. View more presentations from The Community Roundtable. Featured Social CRM and ROI

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

Today’s guest post is written by Barbara Maldonado. have spent my career creating events to connect brands with consumers. love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. These meeting moments have evolved further with social media. IRL brings it all together. Be welcoming. 

Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. DivvyHQ. Pinterest. That’s it. GroupHigh.

Nerves

Waxing UnLyrical

Well, it’s here. The day. The day I’m back at Waxing UnLyrical (hi!!!). The day I get back to my “real” life… as well as my online one. The day I officially start my new job , after several years of being my own boss. I’d be lying if I said it didn’t feel a little weird. They seem to have taken up permanent residence in my stomach. Thank you! Nerves.

Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Three biggest myths of social media. Related articles.

A Strong Cast of Characters is Vital to Telling Your Company’s Story

Spin Sucks

Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. But we can’t come up with all of this content on our own. If we tried, it would quickly turn into fluff.

If Titanic Had Twitter

Social Media Marketing

Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. The Titanic has always had an allure about it - an amazing feat of engineering that was brought down on its maiden voyage, tales of heroism and chivalry (women and children first), class struggles and unforeseen safety needs. The tweets began exactly a month before and have picked up pace on the last day of the ship's voyage on April 14-15. Twitte

Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. This was taken to a whole new level recently during a birthday dinner for my friend at downtown restaurant Lowcountry. How did it do this? Listening. Acknowledgement, response and added value.

Twitter Is Not Easier Than Blogging

Twist Image

Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. Be honest. blogging.

Four Benefits of Charitable Content Strategies

Spin Sucks

Today’s guest post is written by Adria Saracino. . I am a marketer. like to think I’m also a do-gooder. Combining the two always seemed natural. mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? There are countless other business benefits – most of which are measurable and offer valuable ROI. Brand Loyalty.

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