I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. you’re welcome, Margie …now you don’t have to read this one either). In the “ Crunching the Numbers ” section, they take a look at how many of us use Google to find local businesses. What do you think is the number? think you’ll be surprised. Only 14% said they do every day…and 24% said never. MDG Advertising and Search Engine Land. I’m kind of shocked. Strategy vs. measurement. MORE >>

Know your niche Focus on relationships Use content curation tools Optimize your content Conclusion Content curation is one of the most effective branding tools in social media. It gives people the opportunity to demonstrate their expertise and position themselves as influencers in their fields. With that said, how does one become a great content curator? Great Resources Tips content curation content curation services Curated.by Paper.li Scoop.it tips to become a great content curator MORE >>

All successful businesses have one thing in common, they have great marketing and they care about their customers and restaurants are no exemption. For a restaurant to get new guests the audience needs to know that you exist and what you have to offer. So you need to get found! When you operate or just start a restaurant it can make sense to use Groupon for the first six months to help boost your reach so more people learn about your restaurant. But what if you do not have the time and the experience in house to do so? Infographic: Dining and Restaurant Reservation Trends. MORE >>

Pinterest has gone to the classroom. The infographic below demonstrates how people in the education field can utilize the visual bulletin board platform. Pinterest allows educators to conveniently organize ideas, share information, be a resource for their students and so much more. From: Online Universities Blog. MORE >>

Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I also missed seeing some friends, such as Doug Haslam , Eric Schwartzman , and Steve Radick. Luckily Steve wrote a great blog post yesterday about his experience at the conference and about how PR pros take the easy way out. Unfortunately, he’s right. MORE >>