Sat.Mar 31, 2012 - Fri.Apr 06, 2012

Trending Sources

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Will you provide me with links to your accounts? Why are these networks right for my business? Pretty self-explanatory. Probably not.

PR Crisis for Skittles In Wake of Controversial Teen Shooting

Spin Sucks

I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy ( Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. People might see your content through more than one of these channels. How bogus is that?

Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!

A World Gone Social

Learn how companies must adapt to survive.

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. This same company issues laptops, email, and wireless access to all of their employees. Hmmm…slight change in position, eh?

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Yes, this is indeed another post about Pinterest. But fear not, I come with real data to share albeit it in aggregated and anonymized format. It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? The level of brand presence and direct participation on Pinterest varies considerably among the examined sites.

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Inbound Marketing vs. Outbound Marketing [Infographic]

Pamorama

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketing

Etch A Sketch Hits PR Mecca With Romney Gaffe

Spin Sucks

Do you remember your first Etch A Sketch ? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. They closed Friday at $5.95. They poke fun at politics in general, while maintaining that the drawing toy is politically neutral. This company has done it. very good way.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity. Social media is the future. Reply.

Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

This is a guest post by Adam Leiter. We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Like this post?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

Five Things to Watch Out for as Facebook Goes Public

Spin Sucks

Because I had a lot  of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “ American Idol ,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. billion CEO and the company he’s built. Scary…and cool.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’. Content is not an afterthought. Unfortunately, I see an increasing attention for content as such. Empowerment is not new either.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa. How Does Social Media Figure Into Your Marketing Plans? Resonance: will your message stick around for any length of time? Turn That Influence Into Action.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. Run, do not walk, to go download it.  It’s free. community management practices have matured and educational resources abound , alongside concerns about how to distinguish the value/quality of individual programs (just like the social media guru/snake oil issue).

Good Content vs. Bad Content

Spin Sucks

Today’s guest post is written by Jayme Thomason. spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is not good advice. We all know that.

How I Fail At Social Media

Jason Yormark

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Where I’m failing currently is figuring out how to get the 730 folks on my FB page to do so. Social Media

If Facebook Were Invented In The 90s

Firebelly

Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. Alas, no. Otherwise I’d be happy to chat about alternative arrangements if you’d rather not link to a corporate site. Very best, Imogen.

#FollowFriday: Easter Bunny

Spin Sucks

It doesn’t matter your religion or what you believe, the Easter Bunny is for all of us. As it turns out, he has absolutely nothing to do with the Christian traditions. Eostra was the goddess of spring and fertility, and feasts were held in her honor on the Vernal Equinox. Her symbol was the rabbit because of the animal’s high reproduction rate. In the U.S., Hayes was President.

Bridging the Social, the Human, and the Practical

SocialFish

This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra.  As you know we work closely with Avectra on all things Social CRM , so we’re always on the lookout for expertise they can share about social media for associations.  In this post, Carlos shares his thoughts on social business. million entries. What is our ROI?

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

Elad Blog. Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterests growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It 1999-2004 Blogging Platforms. Commerce. Social media.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

If you have been online for several years, you will probably have quite a lot of content published on website. This will certainly be true if you have a blog.  Have you ever deleted anything from your site – old web pages, old blog posts? They may never have received much in the way of traffic, yet they may still carry inbound links. link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site. And it’s not just inbound links either. Manage them well and they’ll help your  website.

How to Stay Relevant In an Accelerated World

Spin Sucks

Today’s guest post is written by Steve Kaplan. Keeping your brand (you) relevant is the same challenge faced by companies as they seek to keep their brands relevant in an ever changing and accelerated world. I’ve spent a large part of my career working with new products for large companies such as Procter & Gamble and Hershey’s. The answer is pretty simple.

Stats for Congress on Twitter [Data]

SocialFish

Slide deck from Edelman analysing data from Members of Congress on Twitter. Tip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights. Useful Data

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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How Offline Marketing Techniques Can Radically Effect Your Online Business

Small Business Mavericks

Having an online business, or a bricks and mortar business with an online presence, doesn’t mean you need to reinvent the wheel when it comes to marketing. Most of the offline marketing techniques used still hold true to an online business. Segmenting your market, promoting in places where your potential customers hangout are just two good examples. recently read a report that suggested businesses could increase their sales by using one single technique – removing the dollar sign. There does appear to be a big difference in consumer habits when it comes to prices.

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Augusta National Faces Scrutiny on “No Women” Rule

Spin Sucks

I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. And she’s not allowed to join the club. What would you do?

The Best Adult Learning is Social Learning

SocialFish

Aaron Wolowiec (who’s recently launched EventGarde LLC , a brand new consulting firm for meetings and educational strategy) has a MUST READ post on adult learning principles  and andragogy (which “places value on the  process  of learning. ”). Adults are internally motivated and self-directed.  Adults bring life experiences and knowledge to learning experiences.  Social Learning

5 April Fools’ Day & Social Media Must-Reads

Firebelly

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’. Roundup: April Fool’s Day Jokes From Around The Web. By Francis Bea It’s April Fools Day, and tech companies this year are out in full force to put a smile on your face. April Fool’s!

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The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce. Then I would sit across from her and watch as she ate it all – cheer her on, even. She meant well, and was doing good things for her body. I’ve no doubt it was very good for her.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective. Right? Curious, I created an experiment.  I set out to see how people would actually react to someone saying “ Hey there! I am terrific! brandin

Gin and Topics: Cycling, Rainbows, and April Fool’s

Spin Sucks

Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. family friend, and pilot, got in another plane, flew up to her, and guided her through landing the plane. ” You think? Freaking amazing! Test Your Awareness. Oh yes.

Klout 51

Why the advertising industry needs radical change

SocialFish

“We all know we’re living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.” Time for true radicals. View more presentations from Gareth Kay. Potluck

The Other Side Of Our Digital Selves

Twist Image

You need to wrestle (deeply) with what you are about to see. Since I attended this past year's TED conference , I can't get the dinner conversation I had with Sherry Turkle out of my mind. Turkle is a professor at MIT and the author of the fascinating book, Alone Together - Why We Expect More From Technology and Less From Each Other. Digital makes life better. That was always my assumption. iphone.

Why Pinterest Is So Addictive

www.fastcompany.com

); Copyright 1997-2007 Omniture, Inc. More info available at [link] -->. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. ); Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST INNOVATIVE COMPANIES. MAGAZINE. Why Pinterest Is So Addictive. BY Lydia Dishman | 02-16-2012 | 7:18 AM. would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive. million unique monthly U.S. Email.

Monetized Word-of-Mouth Business Models

Spin Sucks

Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of time.