Subhead: Don't kill all the lawyers. Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should MORE >>

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place. This is the reason many people are careful about with whom they share their email address. Do you know an email sinner? Might you be committing some of these sins yourself? Here are a few email sins. MORE >>

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets? In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. For example: Such a long day at work, ugh. MORE >>

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Before I watched it, I went through that list and thought, “Surely I have all of this down, right?” ” WRONG! He begins with a content marketing template. Blogging. Email Marketing. Writing. MORE >>

What do we really want from our branded, self-service mobile apps? The numbers tell a mixed story. Usage data shows we appreciate instant access to the companies we do business with via mobile apps aimed at taking the heavy lifting out of resolving customer service issues and questions. Meantime, a raft of reports suggests the appeal of instantly downloading the latest apps is losing its luster. But rather than speculate about consumer attitudes toward customer service apps Nuance teamed up with Vocalabs to find out what consumers really think about their self-service apps. Think again. MORE >>