Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Trending Sources

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

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10 Additional Ideas to Generate Comments and Shares

Spin Sucks

Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. Without further ado, 10 additional ideas to generate comments and shares. Book Reviews. ” The Rant.

Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

"Spring" via promanex on Flickr under creative commons license. Ahhhh Spring! The flowers are blooming, the trees are budding, and there’s a sense of renewal in the air. But with Spring also brings with it the need to do Spring cleaning. For our cars, we wash off the grime and road salt that has built up over the last few months. Do you have too many widgets? There you go! Cheers!

Cash Is King Or You Are Dead

Spin Sucks

Last week I had dinner with Ken Jacobs who said to me, “ I was shocked to see you almost went out of business last year. What happened?” ” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. No one knew what it was going to mean for the United States and, in particular, businesses.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets?

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Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc.

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Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach. get caught up in shiny new measurement tools.

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Successful Strategies for Distance Learning [CASE STUDY]

SocialFish

This post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection. Most APIC members are nurses, physicians, public health professionals, epidemiologists, or medical technologists. Use structure and hierarchy.

Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. One last thought on the Pew study: hey social, search still owns you!

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Book Review: The Power of Unpopular

Spin Sucks

I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high school) and I was cute and I was smart and I was new.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot. Again?!

Mind: Blown! Technologies of the Future

SocialFish

I’m presenting   Mind: Blown! Technologies of the Future today at the AE Institute conference for Realtor association executives. Here’s the description: Drawing from innovative experiments in such varied industries as science and engineering, advertising and marketing, and architecture, as well as the green movement and social collaboration. Potluck

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad.  I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it.  I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.  I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point. eCPM: $.0.81 Worth it? Blogging

The State of Social Media Marketing in 2012 [Study]

Pamorama

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Is your brand and site optimized? Meet Sally. Wrong. Like this post?

INFOGRAPHIC: Every 24 Hours Online You…

Ari Herzog

Ever wonder what you and your friends do every 24 hours on the internet? The folks at MBA Online created a graphic to visually tell your story. Have a look… Please continue reading INFOGRAPHIC: Every 24 Hours Online You… and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Discover more articles on new and emerging media. Recent comments Recent comments. Media infographic metrics

Five Examples of Blogging Voices

Spin Sucks

Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours. It takes the better part of a year to get comfortable in your own skin. Hint 3: Be natural.).

2012 Is The Year of Visual Communication

Mindjumpers

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. The integration between the three platforms makes it even more clear that visual content is here to stay. Convey your message quickly.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Asked For Your Social Profile Passwords In An Interview? Look The Other Way.

Jason Yormark

There’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process.  I’m sure it’s not a practice that has just taken shape of late, but for whatever reason, this week it surfaced and has caused all kinds of discussion on the matter. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way. And let’s be honest; do you really WANT to work for a company that would ask this? What do you think? Social Media

Toon Time: No Unicorns Allowed

Waxing UnLyrical

Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: No Unicorns Allowed.

IMPORTANT: what’s in store for associationTECH now Posterous is going to die?

SocialFish

This post is for all of you who have contributed to or subscribed to the community blog, associationTECH. You may have heard that  Twitter has bought Posterous , the platform the blog is on right now. Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share.

Seven Simple Steps to Become a Trusted Advisor

Spin Sucks

Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. We are selling our intellectual property. We paint pictures. We tell stories.

No Real Name, No Blog Comment Allowed

Ari Herzog

Riffing behind a commenting layout convention by Matt Cutts, such as his latest blog post when he wrote about giving up news consumption for a month, I’ve decided to require every blog comment here be associated with a real name. See the current screenshot below. If you don’t comment with a real name, your comment will not be published. Any questions? Connect on LinkedIn today.

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. The problem is obvious – these sites are attracting the wrong traffic.

Getting some perspective.

SocialFish

Just for fun Friday: Check out this amazing site that shows the relative scale of all things (well, not all, but a whole bunch). nice way to get some perspective. Potluck

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Beware Of Bombarding People With Facebook & Twitter Ads

Firebelly

Upstream’s 2012 Digital Advertising Attitudes Report revealed that 66% of adults feel they’re being exposed to too many ads on Facebook and Twitter. One in five online Americans even said they would stop using a company’s product or service if they were subjected to too much advertising. Additional findings are displayed in their Consequences of Digital Ad Bombardment infographic.

Videos Done Right: Dollar Shave Club & Invisible Children

Spin Sucks

Today’s guest post is written by  Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.”. The Dollar Shave Club. Me neither. Invisible Children.

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How To Start A Blog In 2012

Twist Image

Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new and/or different angle. The topic can be as obscure as your brain can fathom, and odds are that a Blog covering that exact topic already exists. Pushing that further, it's somewhat hard to even define what, exactly, a Blog is in this day and age. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. Design matters. Design matters. Always.

Wanna Learn Facebook Development? Check Out My New Video Series

Stay N' Alive

Facebook application development isn't just a skill, and it's not just for developers either - it's a mindset and a culture that you have to understand to truly understand and implement its value. It's something both marketers, business owners, as well as developers should understand to fully have a grasp against the competition in this increasingly social world. That's why I jumped at the.

March Madness & Social Media: 5 Must-Reads

Firebelly

Here are 5 must-reads on March Madness (go Hooisers!) and social media that we don’t want you to miss. Kansas Jayhawks Win Social Media’s March Madness. By Sam Laird If the NCAA championship was determined by which school’s fans are most tuned in to social media, Kansas would take out Duke in the national title game. March Madness – An Original Social Engagement Network.

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. I can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. assumed that most of the feedback after the launch would be from people with feature requests, support questions and pre-sales curiosity. But from you, the users.

Public Relations: A Defining Moment for the Profession

Waxing UnLyrical

The Public Relations Society of America has spent the past few months collaborating with other PR associations around the globe on a redefinition of the term “public relations.”. This is a task that has been championed since the late 1970s when Edward L. It only took another quarter-century to actually do this…but it’s done! Alea iacta est ! The die is cast.” One’s a minister. One’s an architect.

The KONY Video: What Worked and What Didn’t Work

Spin Sucks

Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. Why the Video Worked. Celebrity endorsement. million. Good message. Of course.

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5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product

Kikolani

This is a guest post by Jeevan Jacob John of Blog Networking 101. Do you watch TV commercials? know that most of us do. And we tend to hate them. But there are some TV commercials that really “suck” us in (I mean, impress us), right? How about certain ads that come on during the Super Bowl? mean, who wouldn’t love to watch the E-trade Baby commercials. And there are many advertisements like those. Those that motivate us to take action, check the product website online, or even buy the product. And these businesses take advantage of one secret to make it all possible. Thanks!

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