Sat.Mar 10, 2012 - Fri.Mar 16, 2012

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends.

Facebook 337
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Why I Just Deleted All My Pinboards From Pinterest – Hint…It’s Their Terms Of Use

SocMed Sean

If you are a blogger or content creator, you REALLY should read the Pinterest terms of use I know I’m going to be in the minority, here, but I’m not thrilled about Pinterest right now. If you have been living under a rock and don’t know what Pinterest is, check out my article on why Pinterest might be able to beat Google+ as the next “big” social network.

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How Lowe’s Integrated Pinterest to Their Facebook Page

Mindjumpers

Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

Facebook 270
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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. So I talked to a few of my colleagues in the nonprofit world, all powerhouse professionals, to get their take on a couple of things.

Film 246
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.

Sports 212
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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. Having been involved in social media for the last 20 years and having run my own large, web-based community, I have seen a LOT of flame wars, bullying,

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#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.

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Pinterest: Top 4 most popular pinboard categories

Firebelly

As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Good news for e-commerce players looking to cash in on Pinterest: Products I Love is the third most popular pinboard name, and pins that exist on pinboards about Products are the most likely to be liked by other users.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fu

Vocus 188
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What Can Brands Learn From Lady Gaga’s Twitter Growth

Mindjumpers

Tweet Lady Gaga recently passed 20 million Twitter followers – breaking another Twitter record. For a while ago, I wrote about Lady Gaga’s social media strategy. Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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My Love Letter to IABC

Waxing UnLyrical

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I should have. While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. It’s getting obnoxious. In my home town you can always tell when a new batch of kids have started training at the Taekwondo academy, since a wave of them will be kicking signs and mailboxes down main street.

Compete 168
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Social Media & Diversity: 5 Must-Reads

Firebelly

This week we take a look at the issue of diversity in social media. Below are your 5 must-reads. Blinded by the White: Social Media and Diversity. By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. As an industry, we cannot fall into the same trap that the advertising business did, whereby they continue to struggle with attracting and retaining a diverse wo

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E-Mail Marketing For Small Business Still A Winner

Small Business Mavericks

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. It really isn’t that difficult to build that list – the key is in not making the process too difficult. Offline businesses probably have an easier path, they can ask their customers at the checkout, and you’ll be surprised how many customers say yes.

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3 Things To Be Kept in Mind To Promote “Social” Culture

Mindjumpers

Tweet “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change. ” Scott Monty, Head Of Social Media at Ford. When you plan to make your brand “social”, it is advisable to take a look into the DNA of your organization. It is important to remember that making your brand social is not just about going online, but altogether it’s about having a different mindset.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

I don’t know Olivier Blanchard personally. I follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him. In fact, I doubt he’s even aware of me. I think that’s important for you to know before you read the rest of this post.

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Marketing to your mom

Josh S Peters

Like this graphic? Get more content marketing tips from Copyblogger. I feel like this just says it all. How would you market to your mom? Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.

Marketing 144
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6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert , and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is more when it comes to plugins.

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. They launched their Facebook page last month and already have 200 people who like them. With each question asked and picture shared, their fans are responding — and Kotex is engaging in return.

Company 152
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Tailoring Public Relations

Waxing UnLyrical

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Just a little over a week ago, I found a way to reach 7,000 people, 5,000 of whom I reached in two days.

Brands 132
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4 iPhone Apps that Work with Instagram

Idaconcpts

Instagram is like the Windows for photos. It’s the standard. And just like Windows, Instagram needs a little help from other apps to optimize it, bring to fruition its ultimate potential, and cement its place in the continuum of photographic applications. If you are an Instagram user, avail yourself of the apps on this list to secure your place under the photographic sun.

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How Companies May Pay You to Use Facebook

Ari Herzog

The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. I blinked at the word “Sponsored” as I hadn’t seen a sponsored update before. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts at the top of your page for long.

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Are You Wasting Facebook Business Opportunities?

Small Business Mavericks

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. You can leave your page as it is, or you can make use of some of the new components, and some of them could be fairly handy. If you don’t make use of them, you could be wasting a good opportunity to promote your business. Some of the new components that businesses need to be aware off include: Popular content – you may need to be careful about the type of content you pub

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5 Airport Apps for Android

Idaconcpts

Make the most of a short transfer or a long layover with these handy airport apps. They empower you to avoid the many pitfalls that overtook many a traveler back in the days when a tourist book and some maps was the best that you could hope for as far as trying to figure out where the heck you are in the airport was concerned. If a little knowledge is a dangerous thing than let the world be put on notice because with this list of airport apps for the iPhone your knowledge and prescience just gre

GPS 134
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How to Synchronize Online Marketing with Offline Sales

Ari Herzog

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing any

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”.

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week , many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 201

Microsoft 119
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Pinterest Review: What is So Pinteresting About Pinterest?

Bill Hartzer

You may or may not have heard, but there is a new social media site called Pinterest. Unlike other social media sites where the main focus is to build a profile, with Pinterest, the emphasis is on “pinning” pictures that interest you to your various pin boards (hence the name Pinterest). From there, you can vote up pinned pictures, or make comments.

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How LinkedIn Can Help A Small Business Survive And Grow

Small Business Mavericks

Much is written about social media and how it can be used to market your business. In some cases, social media can be very effective, in others, not so effective. Sometimes, we are simply looking at social media in the wrong way. LinkedIn is a good example. A recent report suggested that Linked delivered more lead than Twitter, and in some niches, I am sure it does.

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Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”.

Google 100