Sat.Mar 03, 2012 - Fri.Mar 09, 2012

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Five Ways to Measure Social Media Efforts

Spin Sucks

A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi

Social Tip: Organizing Photos In The New Facebook Timeline

SocMed Sean

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. Because I upload a lot of photos to Facebook from my phone, every photo lands in my “Mobile Uploads” folder (also known as an album) by default. Cheers!

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. Lucky for us, she agreed. Enjoy. There are politics and then there are politics. And the worst politics are usually the internal ones. Anyone who has ever worked for a large organization knows the tangle of bureaucratic tape that it usually takes to get anything done. Photo by WeNews.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.”

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

I am a sucker for a challenge…almost to a fault. just can’t walk away from a good opportunity to wrap my brain around a problem. Photo courtesy of RRix on Flickr via Creative Commons. The funny thing is, while I love to pick apart a problem I’m not usually the person that actually identifies the solution. You see, I’m a connector. It’s a rush. Do you know the feeling?

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Let’s Change the World On International Women’s Day

Spin Sucks

This Thursday, March 8, is International Women’s Day. It’s not a day that’s widely celebrated in the United States (a fact we’d like to change), nor is it a Hallmark made-up holiday. It’s a day that celebrates women and Oxfam America thinks we can do some good, if we all participate leading up to the day. This isn’t just for women, though. Maybe it is your mom.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

The Anatomy of the Perfect Pitch

Waxing UnLyrical

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. Oh well. That’s just how it goes. ” See? Be upfront.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Future of Facebook 2012-2025

Firebelly

What will happen with Facebook between now and 2025? This infographic makes some pretty interesting assumptions. Could they really reach world domination in just 13 moves? Click the image to view full size.

It’s Lonely At the Top

Spin Sucks

A few weeks ago, the Harvard Business Review ran an article titled, “ It’s Time to Acknowledge CEO Loneliness.” ” It’s an interesting article that discusses extravagant compensation packages, fancy jets and hotels, mansions for homes, and car services. All while feeling very lonely because, as a leader of an organization, you seemingly have no one on your side.

Keep Calm… and Carry On

SocialFish

Just for Friday fun. This video is quite moving and interesting. And the message, well, it’s a nice reminder for all of us. Have a good weekend. Potluck

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How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. But actually there is a lot of value to gain from it. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Listen and collect data.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The  usual suspects  have already released their pieces on how to prepare for Facebook Timelines. My My friend  Jay Baer says it betrays small businesses. Identify appropriate engagements to feature. Identify approach to contentious issues. Determine appropriate cover image.

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

Spin Sucks

Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. But that’s not all. Fluke.

MUST READ info on the recent Facebook changes

SocialFish

Lots of good stuff out there analyzing the continuing Facebook changes. Here are two MUST READ posts which will help you make sense of it all. Unraveling the Mystery of Edgerank on Facebook by Kami Huyse at Communication Overtones. Lots of great info (backed up by data) about how Edgerank works, including: “ 6 Takeaway Tips for Content That Performs. Pair your links with an engaging photo.

Pin It To Win It [Infographic]

Mindjumpers

Tweet Last week we wrote an introductory post about Pinterest , but since the platform has become so famous so quickly, I thought it would be nice to look into it again. With increasing popularity among the users, a lot of marketers are now looking at Pinterest as a new area of interest. In the following post, I will talk about Pinterest through an infographic. About the infographic.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Serious Goings-On Behind The Social Networking Scene

Waxing UnLyrical

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you. So what was the email about?

Five Inappropriate Ways to Respond to Criticism

Spin Sucks

Today’s guest post is written by Margie Clayman. large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways that makes them look really, really bad.

Facebook Timeline For Pages: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. By Brian Honigman Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here’s a comprehensive guide to all the new features that timeline for pages offers your brand.

Full Case Study Report from GiveToTheMax Day

SocialFish

Remember Give to the Max Day,  November 9, 2011? This huge one-day fundraising effort raised  $2,034,389 from 17,838 individual donors. Holy cow! Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. There are very few niches where mom and dads are not influencers in some way.

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Shiny Object Syndrome Hurts Us All

Spin Sucks

Today’s guest post is written by Doug Haslam. During the last several years as social media emerged, we in the communications industry have railed against “Shiny Object Syndrome.” ” Well, many of us have. Others have gleefully promoted it. To you I say, “stop it.” ” Shiny Object Syndrome hurts us, and I hate being lumped in with a train of fools. .

(Social Media) Haters Gonna Hate

Firebelly

According to Urban Dictionary , “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.” ” At one time or another you will come across these people, offline and online.

Introducing Andy Quayle: IT Professional

Ari Herzog

Andy Quayle is the founder and CEO of Tubu Internet Solutions , the company where I registered this domain and host this blog. And, yes, that is an affiliate link to reimburse me for a cup of tea.) But Andy is a man of many tech pursuits, including being a police dispatcher and once running a podcamp. I’m pleased to interview Andy, tweeting as @techburgh, as Monday Muse #5. So much trust.

Time for a Social Media Assessment?

SocialFish

Want to get a taste of what it’s like to work with SocialFish? Budget $3,500 for this social media assessment. Whether you are just beginning to integrate social media tools to your members, or you’ve been experimenting with social media for a while and want to evaluate your progress, this social media assessment will be worth the small investment. Three Key Focus Areas.

Shift the Perception of Public Relations

Spin Sucks

Today’s guest post is written by Rick Rice. . Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything. What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my bachelor’s in PR way back when. It’s about much more than being able to tell people what you do for a living. How do we improve profit margins? Can we change the business model? These are just tools. What do you think?

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Time Management: 5 Tips You Need To Know

Kikolani

This is a guest post by Eric Siu. There’s one constant in life that is common to all of us: decreasing time. Some of the most popular entrepreneurs have stated that one of their biggest daily struggles is not having enough time to finish projects. There isn’t ever enough time to go around so the only thing we can do about it is optimize our time to the best of our ability. Prioritize.

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Still Think Facebook's Not Threatened by Google+? Facebook Now Supports "+" Tagging

Stay N' Alive

As a Google+ user (Author of Google+ For Dummies), and also avid Facebook user (Author of Facebook Application Development For Dummies), I often find myself getting my keys mixed up going back and forth from Google+ to Facebook. This is particularly frustrating for tagging friends. When Google+ launched, I found myself constantly putting in the "+" button to tag friends on Facebook, only to.

Mobile is an Opportunity to Re-Humanize Your Company

SocialFish

…or so says Dan Keldsen at Human 1.0 in this slide deck. Check it out. The Mobile Tribe – Human 1.0. View more presentations from Dan Keldsen. __. This post includes a slide deck. If you’re reading this in a reader and can’t see them, click through to the post. Humanize Mobile

#FollowFriday: Paul Sutton

Spin Sucks

You may recognize today’s #FollowFriday as my nemesis. The person who debates me, even if what I say is fact. The person who yings when I yang. The person who thinks Pinterest doesn’t rock and Google+ isn’t effective for small businesses. But he’s actually one of my most favorite people on the social web. If you don’t already know him, meet Paul Sutton.

International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals?  Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. It is the first film featuring Bond to be directed by a woman. Why give women equal pay?

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It’s Not Just Pinterest RE: Copyright & Legal Issues

Kikolani

Because Pinterest is the hot topic of social media, it has come under a lot of scrutiny. First about the use of affiliate links, and now about copyright issues in relation to items saved (or “pinned”) by users. Essentially, people are freaking out and removing their Pinterest content because they fear the legal repercussions. But is Pinterest the first to do this? Not by a long shot.

Seven Minutes To Viral Video Success

Twist Image

Who would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube ? That's the job of Kevin Allocca. He is YouTube's trends manager and he sees what goes up (and what never makes it.or stays down). Is there a formula for viral success? In short, no. Are there trends that you can see when something does go viral? Absolutely. memes. ted talk.

Video 55

Google+ Marketing For Dummies: My New Book!

Stay N' Alive

Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling. As a result you may be asking yourself, "Why is.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable! World Featured in US & World Videos Featured: iPad YouTube Facebook. Trending Stories. Apple’s New iPad: 9 Features That Matter. 5. How to Allow Subscribers on Facebook. 4.

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is www.rebelsatwork.com/. Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. What's a corporate rebel you ask? What makes them tick?