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SPIN SUCKS MARCH 8, 2012 Five Ways to Measure Social Media Efforts A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen. | SOCIALFISH MARCH 5, 2012 Why Komen Was Destined to Clash with Social Media This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. Lucky for us, she agreed. Enjoy. There are politics and then there are politics. And the worst politics are usually the internal ones. Anyone who has ever worked for a large organization knows the tangle of bureaucratic tape that it usually takes to get anything done. Photo by WeNews. | ADAM SHERK MARCH 8, 2012 8 Social Media Questions Publishers Should Be Asking Themselves For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi | WAXING UNLYRICAL MARCH 7, 2012 The Anatomy of the Perfect Pitch That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. You can , however, write a very good pitch. Oh well. ” See? | | | | | | | | | -
DANNY BROWN | TUESDAY, MARCH 6, 2012 The Only Pinterest Post You’ll Ever Need to Read – EVER! Unless you’ve been living under a social rock in the last few weeks, you’ll have seen about a trazillion blog posts about Pinterest. If you are one of these rock-dwellers, here’s the skinny on Pinterest – it’s a picture board (kinda like the cork boards you have in the kitchen) where you can “pin” your favourite images, and share with your Pinterest friends. It’s actually been around for just under two years, but recently exploded in users. Go to Amazon and type in “Pinterest” and you get 25 results in the books section. Maybe. MORE >> -
SOCMED SEAN | TUESDAY, MARCH 6, 2012 Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes! I am a sucker for a challenge…almost to a fault. just can’t walk away from a good opportunity to wrap my brain around a problem. Just ask anyone who knows me, the easiest way to get me to solve a problem is to say something like “you can’t do that” or “everyone else has tried and no one has figured it out” To me, that’s like throwing down the gauntlet and daring me to find a solution. I'm a sucker for a good whiteboarding session. Photo courtesy of RRix on Flickr via Creative Commons. You see, I’m a connector. It’s a rush. Excited? MORE >> -
MINDJUMPERS | WEDNESDAY, MARCH 7, 2012 Editorial Planning for Facebook Marketing Tweet. We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. Do not push information, create dialogue” is a common recommendation, but this may be easier said than done. Define your community. The content you share should bring value to the users. MORE >> -
THE RELATIONSHIP ECONOMY | TUESDAY, MARCH 6, 2012 Old Media’s Influence Over Social Media Social media proponents proclaim that social media promotes innovation. While some have created innovative uses of social media the models and behaviors show the same old media based thinking. The reality is that social media gurus and popular practitioners are following the old media model of propaganda, politics and control. Propaganda, Politics & Control. Old media models have dominated the markets influence for years. The mix that drives both the influence and the related models fall into five categories that drive economic returns. Slow But Obvious Change is Underway. MORE >> -
PUSHING SOCIAL | WEDNESDAY, MARCH 7, 2012 How to Get Serious About Promoting Your Blog You know by now that simply writing great blog posts won’t guarantee success. Sadly, thousands of blogs with well-written blog posts are dying anonymous deaths every day. While expertly written posts are essential for retaining visitors and boosting repeat visitors, they aren’t as useful as a blog promotional tool. Unfortunately, blog promotion and blog building has been used interchangeably by many of the experts. This misconception leads hardworking bloggers down the road of fiddling with blog tweaks and mechanics while their blog suffers from a lack of traffic. Don’t confuse the two. MORE >> -
- Mobile is an Opportunity to Re-Humanize Your Company SOCIALFISH | TUESDAY, MARCH 6, 2012
- Thank Readers Who +1 Your Articles in Google Search Results QUICK ONLINE TIPS | THURSDAY, MARCH 8, 2012
- What Do All These People Want? THE RELATIONSHIP ECONOMY | SUNDAY, MARCH 4, 2012
- Social Tip: Organizing Photos In The New Facebook Timeline SOCMED SEAN | TUESDAY, MARCH 6, 2012
- Pin It To Win It [Infographic] MINDJUMPERS | TUESDAY, MARCH 6, 2012
- MUST READ info on the recent Facebook changes SOCIALFISH | WEDNESDAY, MARCH 7, 2012
- The Problem with Blending Organic Results with Social Information DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 8, 2012
- Tablets and Smartphones Make SoLoMo Here to Stay JUGNOO | TUESDAY, MARCH 6, 2012
- TwInbox: A powerful Twitter client for Microsoft Outlook CREATIVE RAMBLINGS | SATURDAY, MARCH 3, 2012
- Adapting Analysis and Visualization to Our Fast and Slow Brains FIFTH GEAR ANALYTICS | FRIDAY, MARCH 9, 2012
- The Two Missing Links in Your Content Strategy SPIN SUCKS | WEDNESDAY, MARCH 7, 2012
- Understanding the Social Ecosystem: Will Google Ever Succeed at Social? JUGNOO | MONDAY, MARCH 5, 2012
- 14 Ways New Facebook Betrays Small Business CONVINCE & CONVERT | SUNDAY, MARCH 4, 2012
- Content Marketing ROI Show and Tell [Infographic] FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 7, 2012
- How does Fear Create Value for Your Company GET SOCIAL PR | MONDAY, MARCH 5, 2012
- Where does content fit in Facebook’s new marketing model? DAVE FLEET | MONDAY, MARCH 5, 2012
- The social media landscape in 2012 – infographic FRESHNETWORKS | FRIDAY, MARCH 9, 2012
- Facebook Timeline for Brands: Curation and Palpitation DAVE FLEET | THURSDAY, MARCH 8, 2012
- Why Curation Is Just as Important as Creation [OPINION] MASHABLE.COM | THURSDAY, MARCH 8, 2012
- Why Businesses Should Take a Note from the Fisher Association of Marketing Professionals DANNY BROWN | FRIDAY, MARCH 9, 2012
- Facebook Timeline For Pages: 5 Must-Reads FIREBELLY | MONDAY, MARCH 5, 2012
- A Social Media Master Class TWIST IMAGE | THURSDAY, MARCH 8, 2012
- How to Get Serious About Promoting Your Blog PUSHING SOCIAL | WEDNESDAY, MARCH 7, 2012
- CIO Challenges Educators to Stay Relevant PAUL GILLIN | WEDNESDAY, MARCH 7, 2012
- Is Social Media A Strategy or A Tactic? DIVA MARKETING BLOG | THURSDAY, MARCH 8, 2012
- Visitors, Lurkers, And Members FEVER BEE | MONDAY, MARCH 5, 2012
- The Future of Facebook 2012-2025 FIREBELLY | WEDNESDAY, MARCH 7, 2012
- Change your Facebook Page name FREELANCE SOCIAL MEDIA | MONDAY, MARCH 5, 2012
- Time Management: 5 Tips You Need To Know KIKOLANI | WEDNESDAY, MARCH 7, 2012
- Does Your Company Measure Anything Above the Bottom Line? CONVERSTATIONS | WEDNESDAY, MARCH 7, 2012
- International Women’s Day 2012 — Are we really equals? SHERRILYNNE STARKIE | THURSDAY, MARCH 8, 2012
- 5 Ways to Make Media, Social ENGAGING BRAND | FRIDAY, MARCH 9, 2012
- 13-Steps to Social Media Success SOSHABLE | WEDNESDAY, MARCH 7, 2012
- Does Your Company Operate, Supply, and Measure its Web Presence? CONVERSTATIONS | FRIDAY, MARCH 9, 2012
- Seven Minutes To Viral Video Success TWIST IMAGE | FRIDAY, MARCH 9, 2012
- A Tool, A Tool, My Enterprise for a Tool JACOB MORGAN | TUESDAY, MARCH 6, 2012
- Facebook Marketing – The 16% Solution? JEFF KORHAN | TUESDAY, MARCH 6, 2012
- Five Inappropriate Ways to Respond to Criticism SPIN SUCKS | THURSDAY, MARCH 8, 2012
- Friday Morning Zen STEPHEN P SMITH | THURSDAY, MARCH 8, 2012
- Compare New iPad 3 with iPad 2 QUICK ONLINE TIPS | WEDNESDAY, MARCH 7, 2012
- Setting Your Plate CHRIS BROGAN | MONDAY, MARCH 5, 2012
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