Sat.Mar 03, 2012 - Fri.Mar 09, 2012

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Five Ways to Measure Social Media Efforts

Spin Sucks

A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi

Social Tip: Organizing Photos In The New Facebook Timeline

SocMed Sean

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos. Because I upload a lot of photos to Facebook from my phone, every photo lands in my “Mobile Uploads” folder (also known as an album) by default. Cheers!

The Anatomy of the Perfect Pitch

Waxing UnLyrical

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. And as far as I know, no one holds that record. Oh well. That’s just how it goes. ” See? Be upfront.

Social Media Automation 101

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

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Let’s Change the World On International Women’s Day

Spin Sucks

This Thursday, March 8, is International Women’s Day. It’s not a day that’s widely celebrated in the United States (a fact we’d like to change), nor is it a Hallmark made-up holiday. It’s a day that celebrates women and Oxfam America thinks we can do some good, if we all participate leading up to the day. This isn’t just for women, though. Maybe it is your mom.

The Serious Goings-On Behind The Social Networking Scene

Waxing UnLyrical

I just got an email from a very smart professional whom I happen to like a lot. We met on someone’s blog, followed each other “home,” and now see each other on social platforms pretty much daily. We share each other’s links, support and tease each other on Twitter, and share brief direct message dialogues every now and again (no, not about you. So what was the email about?

How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. But actually there is a lot of value to gain from it. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Listen and collect data.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

The Future of Facebook 2012-2025

Firebelly

What will happen with Facebook between now and 2025? This infographic makes some pretty interesting assumptions. Could they really reach world domination in just 13 moves? Click the image to view full size.

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

Spin Sucks

Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. But that’s not all. Fluke.

MUST READ info on the recent Facebook changes

SocialFish

Lots of good stuff out there analyzing the continuing Facebook changes. Here are two MUST READ posts which will help you make sense of it all. Unraveling the Mystery of Edgerank on Facebook by Kami Huyse at Communication Overtones. Lots of great info (backed up by data) about how Edgerank works, including: “ 6 Takeaway Tips for Content That Performs. Pair your links with an engaging photo.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

A World Gone Social

Learn how companies must adapt to survive.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. There are very few niches where mom and dads are not influencers in some way.

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It’s Lonely At the Top

Spin Sucks

A few weeks ago, the Harvard Business Review ran an article titled, “ It’s Time to Acknowledge CEO Loneliness.” ” It’s an interesting article that discusses extravagant compensation packages, fancy jets and hotels, mansions for homes, and car services. All while feeling very lonely because, as a leader of an organization, you seemingly have no one on your side.

Keep Calm… and Carry On

SocialFish

Just for Friday fun. This video is quite moving and interesting. And the message, well, it’s a nice reminder for all of us. Have a good weekend. Potluck

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Video 81

Pin It To Win It [Infographic]

Mindjumpers

Tweet Last week we wrote an introductory post about Pinterest , but since the platform has become so famous so quickly, I thought it would be nice to look into it again. With increasing popularity among the users, a lot of marketers are now looking at Pinterest as a new area of interest. In the following post, I will talk about Pinterest through an infographic. About the infographic.

Social Media Marketing GPS

Introducing Andy Quayle: IT Professional

Ari Herzog

Andy Quayle is the founder and CEO of Tubu Internet Solutions , the company where I registered this domain and host this blog. And, yes, that is an affiliate link to reimburse me for a cup of tea.) But Andy is a man of many tech pursuits, including being a police dispatcher and once running a podcamp. I’m pleased to interview Andy, tweeting as @techburgh, as Monday Muse #5. So much trust.

Five Inappropriate Ways to Respond to Criticism

Spin Sucks

Today’s guest post is written by Margie Clayman. large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways that makes them look really, really bad.

Full Case Study Report from GiveToTheMax Day

SocialFish

Remember Give to the Max Day,  November 9, 2011? This huge one-day fundraising effort raised  $2,034,389 from 17,838 individual donors. Holy cow! Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The  usual suspects  have already released their pieces on how to prepare for Facebook Timelines. My My friend  Jay Baer says it betrays small businesses. Identify appropriate engagements to feature. Identify approach to contentious issues. Determine appropriate cover image.

How to Be Social: A Social Media Manifesto

Facebook Timeline For Pages: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. By Brian Honigman Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. So here’s a comprehensive guide to all the new features that timeline for pages offers your brand.

#FollowFriday: Paul Sutton

Spin Sucks

You may recognize today’s #FollowFriday as my nemesis. The person who debates me, even if what I say is fact. The person who yings when I yang. The person who thinks Pinterest doesn’t rock and Google+ isn’t effective for small businesses. But he’s actually one of my most favorite people on the social web. If you don’t already know him, meet Paul Sutton.

Time for a Social Media Assessment?

SocialFish

Want to get a taste of what it’s like to work with SocialFish? Budget $3,500 for this social media assessment. Whether you are just beginning to integrate social media tools to your members, or you’ve been experimenting with social media for a while and want to evaluate your progress, this social media assessment will be worth the small investment. Three Key Focus Areas.

Time Management: 5 Tips You Need To Know

Kikolani

This is a guest post by Eric Siu. There’s one constant in life that is common to all of us: decreasing time. Some of the most popular entrepreneurs have stated that one of their biggest daily struggles is not having enough time to finish projects. There isn’t ever enough time to go around so the only thing we can do about it is optimize our time to the best of our ability. Prioritize.

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8 Stupid Simple Social Media Tricks to Boost SEO

(Social Media) Haters Gonna Hate

Firebelly

According to Urban Dictionary , “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.” ” At one time or another you will come across these people, offline and online.

Shift the Perception of Public Relations

Spin Sucks

Today’s guest post is written by Rick Rice. . Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything. What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my bachelor’s in PR way back when. It’s about much more than being able to tell people what you do for a living. How do we improve profit margins? Can we change the business model? These are just tools. What do you think?

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Mobile is an Opportunity to Re-Humanize Your Company

SocialFish

…or so says Dan Keldsen at Human 1.0 in this slide deck. Check it out. The Mobile Tribe – Human 1.0. View more presentations from Dan Keldsen. __. This post includes a slide deck. If you’re reading this in a reader and can’t see them, click through to the post. Humanize Mobile

Still Think Facebook's Not Threatened by Google+? Facebook Now Supports "+" Tagging

Stay N' Alive

As a Google+ user (Author of Google+ For Dummies), and also avid Facebook user (Author of Facebook Application Development For Dummies), I often find myself getting my keys mixed up going back and forth from Google+ to Facebook. This is particularly frustrating for tagging friends. When Google+ launched, I found myself constantly putting in the "+" button to tag friends on Facebook, only to.

Maximizing LinkedIn for Business