Sat.Jan 28, 2012 - Fri.Feb 03, 2012

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10 Content Ideas that Generate Comments and Shares

Spin Sucks

As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. herby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski , cough), you now have something to jog your brain. The Manifesto.

20 Social Media Blogs You Should Read in 2012


Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world. Are you reading any of these blogs?

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. have friends who’ve survived breast cancer (among other cancers).

Social Design for Social Success


Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. The value of trust and personal relevance. Form your C ommunity.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Komen In PR Mess Because of Planned Parenthood Decision

Spin Sucks

I was thinking I wasn’t going to jump on the bandwagon and talk about this, but it’s so disgusting to me, it has to be said. What the heck is wrong with the Susan G. Komen for the Cure? On one side is the charity, Susan G. Komen for the Cure, which says it has raised $1.9 billion worldwide for breast cancer since it was created 30 years ago. Not About Politics. So Why the Cutoff? kome

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. Web development could be part of the mix, but not necessarily. 25 Key Criteria for Choosing a Marketing Agency. Highest Priority Criteria. 1. Has a documented process.

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Is Social Media is the Brussels Sprouts of the Internet?

Almost Savvy

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don’t want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. Lola doesn’t use Facebook. Judging from a distance.

Sh*t Social Media People Say


The sh*t people say meme won’t die. And that’s okay. People are saying some funny stuff. Let’s take a look at some of the top videos about what “social media people” say. I may be guilty of saying a few of these things myself. Sh*t Social Media Experts Say. Sh*t A Social Media Community Manager Says. Sh*t Social Media Pros Say.

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Take a Different Approach to Brainstorming

Spin Sucks

I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen , a center for the arts in Traverse City, Mich. More on them in a minute. Was it going to work? The Charrettes. What’s a charrette, you ask? The meeting was divided by charrette. For me?

5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche


This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. We all want our blogs to grow. I do, you do, we all do. But as many are now finding, it’s getting more and more difficult to experience growth quickly, especially in industries that are more saturated with many great bloggers and tons of excellent content.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest demographic data


Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Just something to think about. An example from the post: Boomers & Boomerangs. Boomers & Boomerangs in detail. Who are they? This two-group segment includes baby boomer adults and the teenage/young adult children who live in their home.

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Foursquare in Context

Social Media Marketing

If you're a regular user of services like Twitter or Foursquare , you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?" Context is what allows us to make sense of much of the world around us. He's so bad !" What if it's the best ham sandwich you've ever had?

Stuck In a Rut? Pivot Your Business.

Spin Sucks

In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. ” Pivot is used to describe smart startups that change direction quickly, but stay grounded in what they’ve learned.

Building Your Internal Social Media Expert Team


An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school.  One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football teams as a proxy to find the right environment. Related posts brought to you by Yet Another Related Posts Plugin.

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Your Change Will Vary


I pointed out in November that one of the ultimate points in Humanize is that our organizations need to change. As I’ve been saying in my talks and interviews about the book, Maddie and I are activists. It’s not enough (for us, anyway) for you to read the book. We want you to do something about it. Use the book to change your workplace for the better. Make a change. Change is personal.

Social Good Is In, Negativity Is Out

Spin Sucks

Today’s guest post is written by Ifdy Perez. There is so much good in this world, don’t you agree? love HuffPo’s new Good News section because I get to start off my day reading and curating inspirational stories to my online community of do-gooders. How awesome is that?! But amidst the social good stories, I’m swamped with a cloud of negativity that follows me from blog to blog. Hell no.

Google Plus Expands Reach to Include 13 and Above Teen Market


Google originally rolled out its Google Plus service only to those with ages 18 and above. Recently the search giant has announced that it is now opening the service to the thirteen years old and up market. The Lucrative Teen Market. As far as membership is concerned, experts anticipate millions of teenagers to be signing up for the service in the very near future. Takeaway.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

February Facebook Page Music Package Giveaway

Jason Yormark

For quite awhile I’ve been wanting to do another giveaway on my blog. With my recent addition to the Forbes Social Media Power Influencers list , I figured now was as good of a time as any to do so. That and I had a few cool things to giveaway that were simply sitting around my office. At my agency Strategies 360 , we’ve had quite a bit of success in running contests using social media channels. For the full details and to enter, checkout my Facebook page. If you already like my page, simply enter your details in the email signup form. That’s it! Social Media

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer. Trust in social media increased by 175 per cent in Canada, and trust in other online sources rose by 20 per cent.

Book Review: The End of Business As Usual

Spin Sucks

Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked if she could join in. What Jeannie Says. admit it.

How Social Media Can Work Wonders For Banks


Tweet (R)evolution , is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. Currently the series is in its second season. Do people talk about their finances online? This also makes the service more personalized.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Best Quora Guides and Insights of 2011

Webbiquity SMM

Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed to a trickle by late summer. Blogger interest in the site seemed to follow a similar pattern.

Blogging Is Dead. Here We Go Again

Twist Image

Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like it is being abandoned by corporate America and the bigger brands? According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. " Blogging is hard work. blogging.

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

Spin Sucks

It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not  want it in June. Do you hear me, Mother Nature? No No snow in June! That’s right! Hendricks. It made me giggle. And, on that note, I present you this week’s Gin and Topics. 5. OMG. 4. P.P.S.

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Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.  The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Maybe it is.  The only surprise is that it’s not happened sooner than 2012.

Why Customers Are Generalizing Your Business

Waxing UnLyrical

I t’s not a good idea to search for a doctor online. told my mother that when she asked me to. She agreed. And I began my search. After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly. My mother nodded at the strange syllables and locations. And she still hasn’t called them. Which is more convenient?

CTRL ALT DEL Is My Next Book

Twist Image

Warning: self-promotional Blog post to follow. I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ). This is the same publisher as my first book, Six Pixels of Separation , who had the option to pick-up my sophomore business book effort, and I am really (and sincerely) happy that they did. Now comes the hard work of pulling it all together. We're not in hell. brand.

Seven Ways to Win Big with a Contest

Spin Sucks

Today’s guest post is written by Anne Weiskopf.  . Shaw’s supermarkets (part of the SuperValu chain) launched a holiday giveaway in November worth more than $15 million in prizes and money saving offers across their 169 stores in five states. These tickets, when unsealed, reveal a 25-cent coupon for a product from a participating brand as well as four game markers.  Yes, I became hooked.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress emerge as the leading blog platform? Which plugins are the most popular / useful / vital? How did WordPress win?

How Can Brands Manage Facebook Comment Overload


Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them. Comment overload could be periodic or regular, depending on the page.

When Traditional Media Fails To Understand New Media

Twist Image

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same question but add in the words, "for The Huffington Post " at the end of the sentence. Don't worry, this is not another Blog post that will evaluate the business model of The Huffington Post (in full disclosure, I write a regular column titled, Media Hacker , every two weeks for The Huffington Post that gives me great pleasure). who had agreed to blog. This is both silly and incorrect.

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Today’s guest post is written by Eric Wittlake. Be Authentic. chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Before you jump back on the authentic bandwagon, consider what a real authentic social media presence would reflect.

Why You Write Blog Comments

Ari Herzog

Photo by taliesin. love reading your comments. But I’m not vain. know you’re not writing for me. know you don’t care whether or not I see it and whether or not I reply. know you’re writing for you. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. It’s the same motivation for you to do whatever you do on Facebook. You want to add your comment to the continuing saga of who you are online. It’s not a bad approach. So go ahead. Say what you want.

Facebook Page Management Tip #4: Ask For Different Perspectives


Different perspectives. Fans want to be heard. You want a successful Facebook Page for your brand (a successful Page really depends on your goals, but that’s another post for another time). So, what is the best way to make your fans feel heard and gather information to help make your Page successful all at the same time? What you can do better? What you are doing well? It’s a win-win.

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A Pinteresting Story

Twist Image

That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. or that any other competitors are waiting in the wings. Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups. That Pinterest thing. Pun intended.

Getting the Insiders Onside: My Presentation at Dx3

Dave Fleet

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. Getting the Insiders Onside – Communicating with Bloggers and Influencers. View more presentations from Dave Fleet. Key points from the presentation: The blogger relations process is broken. We should think about blogger pitching in terms of a relationship, not a transaction. There are realities to a shift like this.

Facebook’s $5 billion IPO: By the numbers


$5 billion. Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company. $75 to $100 billion. Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” ” says Bloomberg Businessweek. billion. Facebook’s annual revenue. million. million. million. 500,000. 200 million.