Sat.Dec 10, 2011 - Fri.Dec 16, 2011

Trending Sources

Five Ways to Deal with Negative Online Comments

Spin Sucks

When I  speak , it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” ” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. That’s OK.

Once Upon a Time With Klout….The Final Chapters

Unspoken

Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media. This brand built us up and made us feel good. Just as the children followed the Pied Piper, we followed the brand. We thought we knew him.

Klout 135

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Microdata.

How To 134

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You Like It Because You Think It’s Free.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Twitter Brand Pages are Pointless

Spin Sucks

Today’s guest post is written by Brian Meeks. Twitter introduces brand pages. Some people say it will be a game changer. Those people are idiots. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. So now I am filled with my trademarked “Howler Monkey Angst.” Twitter provides a service I love. Let me explain.

Brands 103

The Social Business Hierarchy of Needs

SocialFish

Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY. average corporate company has 178 social media accounts – way too many. Foundation – why are we doing this?

Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” ” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you. Because there is no mutuality requirement on Twitter, their failed logic is the site does not promote friendship because it’s not 2-way. The next paragraph is worse. Thanks, Big Brother.

How to Set Up iCloud for All Your Apple Devices

Idaconcpts

iCloud: The New Way of Storing. With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. What iCloud can do is simply remarkable and can be described as the new wave of technology. . It is basically a wireless storage device that can be done anywhere with a tap of a button. How to Set Up iCloud. iPad or iPad 2. version.

Apple 72

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How Chicago Cabbie Grows Business Using Social Media

Spin Sucks

Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. They looked to their landlord and their neighborhood association to bring them traffic. To the latter, I wish I could have said then, what I’m about to say now: You shouldn’t be in business. .

SMS 98

Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional ( very occasional ) $0.00 promos for your book. That's what's happening right now on my Amazon page - but only for the next 36 hours. think you'll like the new preface. Sign up here.

eBook 69

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. For this reason, Awareness Inc. The Role of Big Data in (Social) Marketing.

“The Best Social Media Book This Year”

SocialFish

…or so Danny Brown says. Whoo hoo! And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). Humanizing Your Business Is Your Greatest Challenge. Here’s How To Do It. NewCommBiz (Tac Anderson). How social media can make your organization stronger - SmartBrief on Social Media. The key to success in a social world? Intrigued?

CPA 65

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Tips for Preparing for 2012

Spin Sucks

I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. What is your vision ? What do you want to accomplish ?

Tips 96

Share Your Blog Here

Ari Herzog

This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors? All you have to do is scroll to the comment section below, fill in your real name and email address, and type in the URL to your blog. Then, write to your heart’s content to describe your blog. The choice is yours. Tell your friends.

URL 64

Tips for Starting a New Facebook Fan Page

Kikolani

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. The fan page for this blog is focused on posts from this blog only. Custom Content.

How Open Are You With Your Content?

SocialFish

Must point you to a great post/presentation by Jay Baer about the Six Stages of Content Marketing. This is an issue associations grapple with every day – and are being forced to shift their thinking about: What do we provide for free, and what is worth paying for? Jay and Joe Pulizzi break this down in a hilarious “opening the kimono” metaphor, providing examples of each: 1.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Disclosure and Ethics In PR

Spin Sucks

Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. You may use one account per person. You must allow the community to edit your work. Maintain a hands-off policy on controversial content. and the U.K. .

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Because there is nothing going on that interests them.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them. Interact (e.g., ask and answer questions). Recommend. Repeat. Plaxo). Create valuable backlinks for SEO.

How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions. Right. Social Media marketing is only going to grow.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

#FollowFriday: Ken Jacobs

Spin Sucks

Alright ladies and gentlemen. have a special treat in store for you today. For those of you who don’t already know Ken Jacobs , please allow me to introduce him to you. I met Ken at Counselor’s Academy several years ago when he walked up to me in the food line and introduced himself. He may have even hugged me right then and there. Or maybe he just does that to me.

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. And let us know what you think! --.

How to Recover From Social Media Blunders

Twist Image

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time to promote a new line of clothing , this has less to do with people and their unfamiliarity with Social Media as it does with understanding media in its entirety. There are not enough NDAs and Social Media guidelines to stop this. It's easy to delete a tweet or a Blog post, but sometimes (and thanks to Google cache), it only makes the matter worse. Imagine that.

How To Have An Uncluttered Website

Small Business Mavericks

How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site. That will clearly state what the website is about and list some of the items that may be for sale if it is an e-commerce website. Navigation is also key. This way, viewers can easily navigate from one page to the next.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Cross-Domain Tracking In Google Analytics

Spin Sucks

Today’s guest post is written by Tim Frick. Google analytics   offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site? You’re in luck, Google has a powerful data tracking app for this. Tracking Third-Party Web Services. Making it Work.

Storytelling, #OccupyTV, & Morgan Freeman: The Michael Husain Interview

Firebelly

Honesty, Being a storyteller, Love, Family, and Tart Lemonade. I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. We’d meet for lunch – always Vietnamese food – and over the years we became friends over bowls of Ph? Ga, Banh It T, and Nem Chua.  I’ve been impressed with his body of work. His productions have garnered 13 national Emmy Awards on 22 nominations. That work career includes work for ESPN, Discovery, A&E, The History Channel, Biography, VH-1, Fine Living, and PBS, among others.

Film 43

Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? Seriously? Yes…Seriously! They complain when it goes down. Digg this!

Klout 43