Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort! Reasons to start a corporate blog: 1. Blogging companies get up to 55% more Traffic. Blogging companies get up to 97% more Inbound Links. Decrease costs of marketing. MORE >>

When I was given a recent Harvard Business Review article entitled “What Every CEO Needs to Know About the Cloud,” I was expecting to hear some of the same hoopla that’s been going around for a year or so about cloud computing. What I wasn’t expecting was to be gripped by the enormity of the change. After reading and research, I’ve listed 11 ways that cloud computing will affect marketing; I’m sure I’ve missed some, so let me know what you think MORE >>

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. What are they specifically as it pertains to the web? 1) Driving traffic -  The challenge in 2011 is the same in 2012. SEM to artificially drive traffic. Eyeballs. MORE >>

I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Because we’ve gotten lean and mean, we’ve figured out what our vision is and what we want to accomplish, and we spent this year setting the foundation for growth. Following are five tips on doing the same so your 2012 shapes up to be excellent. MORE >>

The social web is creating a reversal in the process of managing customers. People learn from people and subsequently are avoiding influence from institutions rather the conversations of people, one to one to millions, have become the power of influence. These conversations are creating “ social markers ” on brands. It is tagged by the conversations of those that have experienced the brands product, service or culture. Every business has an ecosystem forming within the social web. The ecosystem is driven by the people who have experience with your brand. The old or the new? MORE >>