Sat.Dec 10, 2011 - Fri.Dec 16, 2011

Trending Sources

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This is a guest post by Harrison Jones. Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Microdata.

How To 146

Once Upon a Time With Klout….The Final Chapters


Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media. This brand built us up and made us feel good. Just as the children followed the Pied Piper, we followed the brand. We thought we knew him.

Klout 146

Five Ways to Deal with Negative Online Comments

Spin Sucks

When I speak , it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” ” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. That’s OK.

How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and networking with peers. Make your company look good.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? You Like It Because You Think It’s Free.

ROI 138

Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” ” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you. Because there is no mutuality requirement on Twitter, their failed logic is the site does not promote friendship because it’s not 2-way. The next paragraph is worse. Thanks, Big Brother.

2012 Social Marketing & New Media Predictions [White Paper]


Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. For this reason, Awareness Inc. The Role of Big Data in (Social) Marketing.

Five Tips for Preparing for 2012

Spin Sucks

I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. What is your vision ? What do you want to accomplish ?

Tips 100

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Set Up iCloud for All Your Apple Devices


iCloud: The New Way of Storing. With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. What iCloud can do is simply remarkable and can be described as the new wave of technology. . It is basically a wireless storage device that can be done anywhere with a tap of a button. How to Set Up iCloud. iPad or iPad 2. version.

Apple 80

Share Your Blog Here

Ari Herzog

This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors? All you have to do is scroll to the comment section below, fill in your real name and email address, and type in the URL to your blog. Then, write to your heart’s content to describe your blog. The choice is yours. Tell your friends.

URL 69

How Open Are You With Your Content?


Must point you to a great post/presentation by Jay Baer about the Six Stages of Content Marketing. This is an issue associations grapple with every day – and are being forced to shift their thinking about: What do we provide for free, and what is worth paying for? Jay and Joe Pulizzi break this down in a hilarious “opening the kimono” metaphor, providing examples of each: 1.

How Chicago Cabbie Grows Business Using Social Media

Spin Sucks

Today’s guest post is written by Lisa Gerber. . My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. They looked to their landlord and their neighborhood association to bring them traffic. To the latter, I wish I could have said then, what I’m about to say now: You shouldn’t be in business. .

SMS 95

A World Gone Social

Learn how companies must adapt to survive.

How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. What it means to individuals as well as businesses. Most of us understand basically what Facebook is. It is a way to stay connected with family and friends and to keep current on events in their lives. That is correct. What a lot of us don’t understand is how it will actually help businesses just by staying connected with friends. In nearly every aspect in our lives we depend on the references or opinions of others that we do trust in order to make informed and responsible decisions. Right. Social Media marketing is only going to grow.

Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional ( very occasional ) $0.00 promos for your book. That's what's happening right now on my Amazon page - but only for the next 36 hours. I think you'll like the new preface. I was amazed.

eBook 64

“The Best Social Media Book This Year”


…or so Danny Brown says. Whoo hoo! And here are some more reviews: Humanize: A must-read book for any business becoming more social – Jigsaw (Sue Spaight). Humanizing Your Business Is Your Greatest Challenge. Here’s How To Do It. NewCommBiz (Tac Anderson). How social media can make your organization stronger - SmartBrief on Social Media. The key to success in a social world? Intrigued?

CPA 66

Disclosure and Ethics In PR

Spin Sucks

Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. You may use one account per person. You must allow the community to edit your work. Maintain a hands-off policy on controversial content. and the U.K. .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Have An Uncluttered Website

Small Business Mavericks

How many times have we all gone to a website only to have a dozen things flying off the page at you or taking over your screen and you inadvertently click on something wrong? It happens a lot. A lot of people do not like these fly-in pages. Not everyone is computer savvy and many people don’t even know what those pages are. Users want a clean, simple and user-friendly site. That will clearly state what the website is about and list some of the items that may be for sale if it is an e-commerce website. Navigation is also key. This way, viewers can easily navigate from one page to the next.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. A profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them. Interact (e.g., ask and answer questions). Recommend. Repeat. Plaxo). Create valuable backlinks for SEO.

Tips for Starting a New Facebook Fan Page


One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. The fan page for this blog is focused on posts from this blog only. Custom Content.

Cross-Domain Tracking In Google Analytics

Spin Sucks

Today’s guest post is written by Tim Frick. Google analytics offers a wealth of tools for tracking website performance. But what if the most important site functions—such as e-commerce, donations, event registration, or ticket purchases—take place on another site? You’re in luck, Google has a powerful data tracking app for this. Tracking Third-Party Web Services. Making it Work.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? Seriously? Yes…Seriously! They complain when it goes down. Well DUH!!

Klout 58

Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. And let us know what you think! --.

How to Recover From Social Media Blunders

Twist Image

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time to promote a new line of clothing , this has less to do with people and their unfamiliarity with Social Media as it does with understanding media in its entirety. There are not enough NDAs and Social Media guidelines to stop this. It's easy to delete a tweet or a Blog post, but sometimes (and thanks to Google cache), it only makes the matter worse. Imagine that.

#FollowFriday: Ken Jacobs

Spin Sucks

Alright ladies and gentlemen. I have a special treat in store for you today. For those of you who don’t already know Ken Jacobs , please allow me to introduce him to you. I met Ken at Counselor’s Academy several years ago when he walked up to me in the food line and introduced himself. He may have even hugged me right then and there. Or maybe he just does that to me.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

New Twitter Features Summed Up


Tweet Last week, Twitter announced some major changes that will affect how both users and businesses use and spend time on the site. In general, Twitter is being designed to make it easier for people to follow and discover stories, news, debates or other things they care about and over time giving better opportunities for brands to connect with consumers. Launches brand pages. infographic].

Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad. A cheerleading squad cheers for the team despite how well or how poorly the team is doing. It has its coaches.

Team 45

Social Business Is About Actions Not Words

Convince & Convert

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Well, perhaps not a celebrity today, but someday this young man will be a famous artist. Will I?

An Open Letter to WordPress Experts

Spin Sucks

Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. Anticipate your prospective clients’ needs and practice suggestive selling.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.