Sat.Oct 29, 2011 - Fri.Nov 04, 2011

Trending Sources

How to Get Your Profile and Data Completely Disconnected from Klout


LATES UPDATE. November, 1 2011: As of today you can request complete opt-out of your Klout account! Login your Klout account —> profile settings —> if you would like to delete your account press here! Your account will be removed, note that will take up to 7 days to get removed from Klout API. It is recommended that you still revoke all access of Klout as well. October, 31.

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

Techipedia: Tamar Weinberg

This is a guest post by Preston Ehrler. As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  What, specifically, can we extrapolate? 

Social Proof or Social Spoof?

Spin Sucks

Today’s guest post is written by Andy Crestodina.  . We’re all affected by the actions of people around us, especially when we have little information to go on. This is called “social proof” and Twitter is a great example of this kind of psychology at work. When you see an account with a large following, it looks like a big third-party endorsement. But are they? Loved! …by robots.

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“Like” Means Different Things To Different People


Tweet. Brian Solis recently released the 7th book called “The End of Business As Usual” In the book, he talks about the 3 Fs of social media – friends, followers and fans – and what they mean to brands. In the following we will look at a study by ExactTarget that highlights the difference between how brands and consumers interpret the act of Liking on Facebook.

A World Gone Social

Learn how companies must adapt to survive.

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Three Steps to Building an Incredible Brand

Spin Sucks

Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Before you can build a brand that has market ubiquity, fosters loyalty, and promotes advocacy, the proper foundation must be set. We trust them.

Where Should You Post Your Status? [Infographic]


Tweet You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought of what to day on each of your loved social media sites and how to say it right? Study].

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You go to Twitter, enter your desired username, and RATS…it’s taken. Case closed.

Interview with ASAE’s Community Manager, Mandy Stahl


Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization.  We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job. Any surprises?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Effective Ways to Respond to Bad PR Pitches

Spin Sucks

I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. This week’s question comes from  Tinu Abayomi-Paul. She

How to Get More People to Read Your Tweets and Get More Retweets!


Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day.   Twitter says it expects to add 26 million active users by the end of the. Social Media Marketing Tips Twitter Getting ReTweets hashtags marketing for small business more retweets Retweets social media Twitter directories twitter marketing twitter networking twitter tips Wefollow

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Using Your Real Name – Don’t hide behind a moniker or nickname. Don’t Be A Grammar Nazi! Blogging

A Fresh Start


Today is a wonderful day! For the first time, I made the commute to work from one room of my house to another. I am excited to announce that this Halloween marks the first day that I am no longer a part of the 9 to 5 workforce, but am instead a new member of the proudly self-employed! The Transition. love writing. So far, I have done mainly blog posts and a pinch of ghostwriting. My New Tagline.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Much Transparency Is Too Much?

Spin Sucks

Reed Hastings , the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real customers. Overnight. Via email.

Blogging: Just like riding a bike.


Not too long ago, Lindy wrote that content strategy for associations is different. No big surprise to me, of course, but it takes some deep thoughts and a little conviction to develop a content plan that associations can actually fulfill. It doesn’t have to be difficult, but you have to start somewhere. All of these are public and open actions that say, “hey world! Blogging is inherently human.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Using Your Real Name – Don’t hide behind a moniker or nickname. Don’t Be A Grammar Nazi! Blogging

Inbound Marketing Is Rising [Infographic]


Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Is Public Relations? We Have a Perception Issue

Spin Sucks

Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing ? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she’s going in to a field to professionally BS. If you’re in PR, you’ve heard this from your friends and family. They don’t make your profession look good.”

10 Ways to Position Your Blog Above Copycats


This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” ” Unfortunately, it’s not that easy in real life. Brand your blog. Go after them.

When Stories and Numbers Collide

Waxing UnLyrical

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. The second was measurement. Almost every session I sat in on had at least a passing reference to to measurement. How can you measure social media?

Wasting Time on Klout and Influence Metrics

Geoff Livingston

Klout only gives President Barack Obama an Influence Score of 48. It’s been an interesting week with all the news and ensuing hub bub about Klout’s new formula. Beyond the curiosity of the moment there’s not much to talk about, though. See, people that waste their time on Klout, determining influence on it, debating its merits , etc., are wasting time. They are relational.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Measuring PR Results to the Bottom Line

Spin Sucks

It’s time for the last part of creating a digital program: Measurement. The steps, as  we  use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging  here ,  here , and  here. There is a lot of discussion about  return-on-engagement  or influence being the right measurement tool. Clicky.

Being a social organization means being trustworthy.


Jamie Notter and I explain how organizations can become more TRUSTWORTHY in our book, Humanize: How People-centric Organizations Succeed in a Social World. Trustworthy organizations embrace a culture of strategic transparency. More information is shared AND people know why it is shared (and why other information is not). Knowledge is shared, because it generates power. Featured Humanize

3 Social Media Horror Stories

Janet Fouts

Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. How can we keep up? Citibank. The lesson? The lesson?

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998. Based on our experience and with a nod to Stephen R.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.

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Is Privacy Important?

Small Business Mavericks

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? think it is. Here’s the best way to think about this. Your clients don’t want you to sell their private information. They’d rather you protect it at all costs. So it’s in your best interests to protect and safeguard that private information. But online privacy goes beyond your ability or willingness to share your clients’ information. Have you thought about it?

Social CRM Use Case 3: Optimize and socialize your member services


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Optimize and socialize your member services. Possible Now]. USE CASE:  Two full-time junior staff people man an association’s member services center. Level – Intermediate.