Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Trending Sources

Facebook users no longer have to “like” your Page (and what that means)?

SocialFish

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page. Remain calm… Understandably, you are freaking out. But you’re also excited about this change! So you’re freaking out. So you’re freaking out.

Your Employee Is an Online Celebrity. Now What?

Spin Sucks

Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. My personal brand. However, just to add some support to our conversation, allow me to suggest some proof.

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Is Klout Really Accessing Your Protected Tweets?

Unspoken

Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms. Megan Berry , commented on my post and disputed my claim that privacy might be at risk. ” This means that protected accounts cannot be read, ranked or categorized by third parties such as Klout.

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5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through. Very nice layout and intuitive. Web Design

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers. certainly don’t lose any sleep over my Klout score. It’s just one of many ways to measure one’s online influence, but anyone that says it doesn’t matter is kidding themselves.

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Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. found the infographic on Mashable. What it takes for a strategist. What do you look for in a social strategist?

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? But more and more business leaders are asking us to define that directly to hard, cold cash.

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7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two. What do you think?

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A World Gone Social

Learn how companies must adapt to survive.

Content & Conversations: The MBJ Rule

Firebelly

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. No examples necessary.

5 Questions To Answer On Your About Page

Small Business Mavericks

When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours. With that in mind, here are 5 essential questions to answer on your About page so you can keep it customer-focused. What year did your business start? Your customers want to know.

#FollowFriday: Joe Hackman

Spin Sucks

Joe Hackman is one of my favorite people to obsess with about things such as Groupon walking away from $6B or non-targeted PR pitches or crazy women who ask for donations with unprofessional photos on her client’s website. Then, just a few weeks ago, he thought he’d debate Danny and me about having online enemies. It turned out he agreed with us. Have a question about cloud computing?

How to Avoid Action Figure Disorders

Ari Herzog

The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. Twitter and Google+ are not far behind. Thank you for reading! Productivity

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Altoid Used Social Media to Change Customer Perception

Mindjumpers

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that involved both Facebook and YouTube. The creative idea.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Know the norms on Twitter.

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Are Bloggers Community Managers?

Spin Sucks

Today’s guest post is written by Jelena Woehr. Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Finance , Yahoo!

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. When everyone’s way isn’t working for you, find your own path.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Design Your Own Blog or Ask For Help

Ari Herzog

There comes a time in every blogger’s life when a choice must be made: do you keep doing things the way you’ve always done them, or do you step out of your box and ask someone to do it for you? This blog is powered by WordPress — and the Thesis framework , a premium theme that sits on top of WordPress. bought Thesis in November 2008. As the 3-year anniversary approaches, I reflect upon blogs shifting designs from premium to customized and whether now is a good a time to follow. What do you think? Should I depart from a theme and go natural? Why or why not? The blog.

Open for business

Gemma Went

A little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more. News digital strategy marketing consultant social media consultant social media strategy

How to Adjust Communication to Motivate and Influence

Spin Sucks

Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. How do you become the first? How

Your 5-Point Plan For Online Marketing

Small Business Mavericks

When it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. It takes time and money, both of which you have in limited quantities. But you can take what you have and build a solid Web marketing plan. Here is a template you can follow – a 5-point template that works for any business. Your website – Your website is the hub of your online business. Make it look good, fill it with great content, and make it user friendly. So build a website and add a blog. It works no matter what business you are in.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers. Make them click through multiple pages for lists. This always drives me nuts. I get the idea here. You usually catch this with bigger name sites and really all they are trying to do is drive up their web traffic numbers. Buy this, download this, or subscribe to this pop ups.

How Much Content Is Enough For Your Blog? [Study]

Mindjumpers

Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? What you should do. How does the posting frequency affect the traffic? What do you do?

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. Good stuff! Graduated.

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Control Your Own Destiny

Spin Sucks

A week ago, former President Bill Clinton was on The Today Show to talk about the sixth  Clinton Global Initiative and “jobs, jobs, jobs.” ” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Trillion. Dollars. They’re not spending it. They’re not hiring people. Yourself. Do it yourself.

How the New Delicious Stacks Up

Social Media Marketing

In the last week, we've seen major changes from Google+ and Facebook. You can now add Delicious to that mix.You'll recall that last December , Yahoo! decided to sell Delicious, and then in April, Delicious announced it had been acquired by AVOS. And for the following five months, everything seemed to be moving ahead steadily, with no visible change in the interface or service of Delicious.

Netflix: Blowing It, or Being Human?

SocialFish

I am guessing most of you have heard that Netflix has been making some changes. Not too long ago, they changed their pricing structure, resulting in a significant increase for subscribing to their DVD by mail plan. This made a lot of people unhappy. Of course, ten years ago Netflix revolutionized the video rental industry. So much so that they really want to separate the two business lines.

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How to create future brands

Blue Focus Marketing

  Brands are on a Transformational Journey. The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The reason to choose one brand versus another will be fueled by its purpose.  Today, like never before, brands are in the throes of change.  Engaging. Relevant.

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3 Tips For Building Your Brand On Twitter

Firebelly

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. The word defines you. And One particular woman I met has strongly used social media to build her brand.

Using LinkedIn to Prospect for New Business

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and  LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. But he’s a friend I met in real life before I knew him online. Which means he’s an ollllld friend!