Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. Still, there is a disturbing disconnect between the number of consumers that research (and buy!) products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. What’s the hold up? Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? The break down is even more of an eye-opener: US – 33 percent, U.K. MORE >>

In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker  last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media engagement which seems all the more relevant as networks like Google+ and Facebook arm us with new tools to become even more effective online storytellers inspiring us to spend more time there. It is such a pleasure to chat with you, Sherry. Thank you for your time. ST: Yes. MORE >>

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. If you don’t follow the norms, you can be a turn off – losing your chance at building a relationship with a prospective customer. Think about the unwritten rules of a dinner party. You don’t sit at the head of the table unless you’re the host. It’s also polite to bring something with you – flowers, a bottle of wine, or dessert. Know the norms on Twitter. MORE >>

A couple of months ago  Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of  Valeria Maltoni , Adam Singer , David Meerman Scott , and Ann Handley ) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough time to get through all of the questions people had so I asked the Vocus team if I could answer some of them on Spin Sucks in the coming weeks and their answer was a resounding yes. Finding the Right Bloggers. It is. MORE >>

These days, running a successful business means being creative and staying on top of current technology. Like it or not, a part of that technology involves the use of social media. Don’t believe me? Just consider for a second that business schools around the country have added classes that focus specifically on social media. Using sites like Facebook, Twitter and Linkedin can be effective ways to advertise, communicate, and of course, network. Create a Facebook Page. If you think Facebook was only meant for the college crowd, you are wrong. Companies also use Facebook to put out fires. MORE >>