This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at BigMarker.com , and he rides his bike to work almost every day. Non-profits are the kids at the lunch table that pay for every item with exact change. They know their budgets and hopefully never have to stray from them. I love fiscal responsibility, and the Internet has opened up free avenues to ensure that non-profits never exceed their budget without taking away from their mission. BigMarker.com. WorkFlowy.com. What’s cool about WorkFlowy sharing? MORE >>

Tweet In case you haven’t heard, Facebook rolled out a whole mess of changes to their platform at their annual f8 developers conference. As a recap, here’s what they added or changed so far: Facebook Changes at f8 Conference in 2011. Increased the character limits on status updates from 500 to 5,000. Added a floating top navigation bar. Gave users the ability to edit the left hand navigation menu. Hid the poke button. Streamlined the Birthday notifications feature. Removed the ability for users to add custom messages to friend requests. What do these changes mean for brands? Tweet. MORE >>

Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to ‘engage at every stage.’ ’ Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. 2) I’m bored. 3) I’m multitasking. 4) I need it NOW. These are some of the observations and opinions voiced by a few of the just over 100 professionals, practitioners and  passionates who made our first Tweetchat an invigorating exchange and a rousing success. ”). MORE >>

It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategy MORE >>

Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich , Spin Sucks, and some of our clients. am, after all, a business owner who wants to see how all of our online efforts contribute to the growth of both the traditional PR firm and the online business, Spin Sucks Pro. About halfway through the three hour workshop, a gentleman raised his hand and said, “How do you do all of this? MORE >>