Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Trending Sources

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality. Why is this so important?

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The Klout Story – Part 1 – Are You Reading Between The Lines?


Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. Since Klout indicates that I am influential on the very topic of Klout, I thought it would be appropriate to share some concerns and opinions I have on the topic. wish to tell The Klout Story.

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10 Facts About Consumer Behavior on Facebook


A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

Humanize: How People-Centric Organizations Succeed in a Social World


Our book is out!!  Humanize is a practical guide for realizing the true potential of social media—not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Change organizations from the inside out. Order the book today. Featured

Social Media Automation 101

More Trending

Everything You Need to Know About Google+

Social Media Marketing

In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. Google, on the other hand, has gone about things in a different way.

Netflix: A Lesson In Communication and What Not to Do

Spin Sucks

Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings , apologized by saying he “messed up.” Oh yes, it’s true. Not only have you chosen a name – Qwikster – that is a far cry from your brand, but the Twitter account is owned by a weed-smoking Elmo. And it’s pretty clear he’s not giving up his name to you.

Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Second, develop a content marketing strategy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Facebook Timeline: There's Plenty That's New

Social Media Marketing

At the f8 developer conference today, Facebook unveiled some major platform changes that will profoundly affect how we use and interact with the site. In his keynote, Mark Zuckerberg said that Facebook's job is to "make it the best way to express who you are." The new system will summarize your events and actions over time, so that only the significant things remain. The possibilities are endless.

Breaking Down the Communication Silos

Spin Sucks

This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing. Point fingers. Deny the overlap.

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Infographic: Social Media ROI

Gemma Went

It appears I’m in a caring sharing mood at the moment. And it’s all about infographics. Found this one on social media ROI, a contentious issue for many budget holders. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategy

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

A World Gone Social

Learn how companies must adapt to survive.

Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. Honestly, it amazes me that they seem to do their re-designs in a total vacuum. Any web developer knows the first rule of web design is to listen to what the client wants, collect their feedback and do a needs assessment. Trying to do too much has been the downfall of many a platform. are you doing????????

Measuring PR Success: Seven Metrics to Consider

Spin Sucks

Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our image (even though Molli Megasko tells me it’s hilarious). You see, what we do isn’t tangible. It’s easy for people to understand advertising because they can see it, touch it, feel it. Lead nurturing.

You've Heard the Rumors. Here are a Few Predictions That "Just Make Sense" For Facebook's F8

Stay N' Alive

Facebook's developer conference, F8 , is coming up this Thursday, having developers like myself drooling at what Facebook might be launching. The thing is, this year I'm stumped. can't see a single thing in Facebook's code (with the exception of some sort of "Questions" XFBML tag, but I don't think that's new - perhaps in testing?). I'd like to respect that. BTW, I predicted this 3 years ago.

SEOmoz to Rebrand Itself as Moz

Bill Hartzer

SEOmoz , a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz” SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name. Search Engine Marketing Firms

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Social Media Marketing GPS

Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. think this failure stems from two primary misunderstandings: 1. Tweet.

Four Ways to Deal with your Dangerously Educated Client

Spin Sucks

Today’s guest post is written by Ken Mueller. I’m a technical moron. That sound you hear is Gini yelling, “A-freaking-men!”). spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. Then I had to admit that I was merely parroting what my tech person had told me. That’s your job.

How to Measure Your Social Media ROI [Infographic]


Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Infographic by MDGadvertising.

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Collaboration supports successful campaigns

Akamai Marketing

Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. Creative Commons by PSD.

How to Be Social: A Social Media Manifesto

Research Sheds More Light On Why People Follow Brands Via Social Media


Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

5 Supah-Cool Free Online Tools For Nonprofits


This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at , and he rides his bike to work almost every day. Non-profits are the kids at the lunch table that pay for every item with exact change. They know their budgets and hopefully never have to stray from them.  I love fiscal responsibility, and the Internet has opened up free avenues to ensure that non-profits never exceed their budget without taking away from their mission. What’s cool about WorkFlowy sharing?

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84% Say They Don’t Like Facebook Changes

Small Business Mavericks

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television. Provide the content for free so that audiences show up to consume, then charge advertisers for the benefit of getting their products in front of those consumers. One person in the comments section said: Google+ here I come.

Attention Business Authors: Self-Publishing Is No Longer for Losers

Debbie Weil

A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press. Well, guess what. The book publishing - and reading - revolution is well under way. The idea that self-publishing is a last resort is dead. It’s out of date. It misses the boat. Hogwash.

8 Stupid Simple Social Media Tricks to Boost SEO

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. What have you done?

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The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Consumption Metrics. The key is to not stop your metrics train at this depot.

Here's What I Can Predict With Absolute Certainty

Stay N' Alive

Including this year, I've been to 3 Facebook F8 Developer Conferences now (I missed the first year, but followed it remotely). There is a repeat pattern for each, that I want to just get out of the way before this conference starts, and predict, with absolute certainty, will happen. thought this warranted its own post: Bloggers will complain. Users will revolt. People will leave the service.

Giving Free Content to Generate Business

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! The question, this week, comes from Rachael Seda. She asks, “Do you think selling through free content is the new way of the world or will it change in the future?” You can watch the video below (or click here ) and see if you agree…or not. Tell Rachael what you think in the comments below.

Maximizing LinkedIn for Business