Sat.Jun 11, 2011 - Fri.Jun 17, 2011

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Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It , but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again. That’s quite the statement!

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog.  Especially when the information doesn’t quite exist.  That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto.  First step is to find a passport agency that you can get to. 

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Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media

A World Gone Social

Learn how companies must adapt to survive.

LinkedIn Adds 3 Fun Ways to Remember Your Connections

Almost Savvy

LinkedIn doesn’t get much love in the “I can’t wait to go online and have fun with my friends&# category of social networking sites, but make no mistake – for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. The secret to networking is to actually stay in touch with many of your connections. Out of sight, out of mind.

Three Social Media Myths

Spin Sucks

A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. If you don’t know who she is, I recommend Googling her. Reality : Rieva and I agree here.

How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? think it’s called “being punched in the stomach,&# or something like it. Here it is. From the pitcher: I will have the client get you a sample. Which one is this for?

How Can Brands Connect With the Facebook Generation?

Pamorama

According to a report by McCann WorldGroup , “The Truth About Youth&# , millennials live in a new “social economy&# in which recommending and sharing brands is front and center in their daily lives. The April study was conducted in seven countries: the United States, United Kingdom, China, Brazil, Spain, India, and Mexico. The need for authenticity (to see things as they are).

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. That said…can we talk? Engage (a.k.a.

Three Reasons Twitter Is Beginning to Suck

Spin Sucks

Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear… Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to suck. Lately? What do you think?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

Make Your Online Content Sharable! Best Plugins & Widgets (Free)

yMarketingMatters

For an SMB, creating good, valuable content takes a lot of sweat, right? know.  So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content!  Its social media marketing. Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter

How Google’s Newest Announcements Will Affect SEO

Firebelly

On Tuesday, Google let loose on to the world a slew of new announcements , all changing the way users can search the web. First and foremost is Search by Image, a new feature that opens desktop searching up to the features of Google Goggles for Android phones. But the simple answer is: nothing’s changed. Google has simply introduced new ways to enter text in to the search box.

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Where Does Social Belong?

Spin Sucks

Last week, I was a guest at #bizforum , a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Beforehand Sam told me he believes that with the growth of the “social economy,”  PR professionals must step up and take a stronger lead in managing the social relationships for corporations. Agree/Disagree/Why? Agree? Disagree? It depends.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Build up your image on YouTube

Social Media Citizens

The social impact of online videos has been widely reported. One of the latest examples is Rebecca Black, who became a YouTube phenomenon since her “Friday” music clip hit the Net. The teenage girl is now featuring on superstar Katy Perry’s new video “Last Friday night” , premiered this week on VEVO. Thus making a big impact on the online video scene can provide you a golden ticket.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from  Arik Hanson , Justin Goldsborough and  Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped  “New Media LIVE!&# Talk Show closing keynote panel. And I’ll tell you why.

What does a latte have to do with a blue key?

Janet Fouts

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend on designer coffee every morning. Quick Facts:43.3 million forcibly displaced people worldwide.

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Five Reasons the Intern Shouldn’t Run Social Media

Spin Sucks

Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Don’t believe me? Be [COMPANY]’s voice in the social space.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

4 Stories About Why Our Stories Matter

Firebelly

I’ve been a believer in the power of stories for most of my life. In fact, I came to America because I believed in the “Western&# stories that Hollywood created. John John Wayne, Rock Hudson, Gary Cooper and Clint Eastwood all embodied the outrider – that rugged individual who in many ways personifies a certain essential part of being American. They are icons. We act individually.

How Obama Sets Online Marketing High

Ari Herzog

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Probably.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

The Bartender Economy

Spin Sucks

Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. dutifully shut down my phone and opened my book. There is always something to keep my attention. watched. He knows what we drink.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. Free webinars you say? Register Here. Here’s the line-up. June 21 – 1 pm PT.

Funny Google Search: ‘I Don’t Get Twitter’

Small Business Mavericks

Do you get Twitter? Evidently, a lot of people don’t. know this because a screenshot on this WebProNews article told me so. The funny thing is, I had to see it for myself so I went and typed in “I don’t get&# on Google and guess what? Yep, Google Search tried to help me. Apparently, “I don’t get Twitter&# is a popular search query. guess that means that a lot of people have heard of Twitter and tried it, but then went away scratching their heads. So then they searched Google by typing in that search query to see if maybe Google could tell them how to get it.

Crazy Virals: Go the F**k to Sleep – read by Samuel L. Jackson (Video)

Social Media Citizens

It’s almost Friday and I’ m already switching into “silly and unserious mode” so just wanted to share this crazy viral video with you before going to sleep A great effort by Samuel L. Jackson to promote his personal brand and have some fun. What do you think about this? Case Studies & Reports News Crazy Virals Go the F**k to Sleep Samuel L. Jackson top viral videos viral videos

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Three Premium eBooks

Spin Sucks

eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO&# and “Social Media Primer&# by clicking here ), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Why premium eBooks, you ask? It’s $15. It’s $19.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What Not to Do When Humanizing a Brand

Waxing UnLyrical

Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies. It sounds weird, eh?

Who,Why & How of Twitter [Infographic]

Mindjumpers

Tweet I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out for. How to Use Twitter As a Marketing Channel.

Social Media Software + Silos=Trouble

SocialFish

The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Think about it. Capwiz recently added a Facebook feature. The result of this feature overlap?

Advice to Your Younger You

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox , who actually asked 10 questions about a month ago. chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis ! think we need the Louisville Slugger again! Back to Ryan. Ahhhh. People.

Weekly Roundup: The Social Good Edition

Waxing UnLyrical

There is so much tragedy in the world. Every day, someone, somewhere is affected by it. From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online. So I’m going to point you to a few different places to do just that (I hope) this weekend and beyond. 1. That’s Doug Haslam. What do you think?

Linking Up on LinkedIn

Idaconcpts

[Tina Safi blogs weekly at [link]. She works at Media Needle, a social media/word-of-mouth marketing agency based out of Los Angeles.]. Launched in 2003, LinkedIn is a business-related social networking site. Mainly used for professional networking, the company reported more than 100 million registered users as of March 2011. Overview of LinkedIn. Here is a list of uses for LinkedIn.

How to get Twitter Followers – Part 1

Harp Interactive

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing. This is part 1 in a 3-part series. Blog How To Twitter best twitter tools social media twitter management tools twitter toolkit Twitter tools

Strategy? We Don’t Need No Social Media Strategy

Socialized

An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. The headline is exactly right. have been preaching a similar approach for a long time. Young says, "Social media is a venue for marketers. a set of technologies or tactics that

When Traackr Met MeasurePR

Waxing UnLyrical

It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.

29 Ways to Stay Creative

Kikolani

Over the weekend, I found this video and thought it was a perfect fit for bloggers who need to keep the inspiration flowing for their writing. 29 WAYS TO STAY CREATIVE from TO-FU. I do everything in this list but drink coffee and sing in the shower. sing in the car instead. Then, when you feel that bug of writer’s block , you can refer to this for some creative refreshment. Related Posts.

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Six Ways to Assess and Improve Your Customer Experience

Spin Sucks

Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext , a speaker, and mom to two young boys. As humans, we like to fool ourselves. As business leaders, however, it can be the worst kind of risky. evaluate other organizations’ experiences every day. you’re catching on.).