Sat.Jun 11, 2011 - Fri.Jun 17, 2011

Trending Sources

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It , but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again. That’s quite the statement!

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog.  Especially when the information doesn’t quite exist.  That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto.  First step is to find a passport agency that you can get to. 

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Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How Can Brands Connect With the Facebook Generation?

Pamorama

According to a report by McCann WorldGroup , “The Truth About Youth&# , millennials live in a new “social economy&# in which recommending and sharing brands is front and center in their daily lives. The April study was conducted in seven countries: the United States, United Kingdom, China, Brazil, Spain, India, and Mexico. The need for authenticity (to see things as they are).

What does a latte have to do with a blue key?

Janet Fouts

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend on designer coffee every morning. Quick Facts:43.3 million forcibly displaced people worldwide.

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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. That said…can we talk? Engage (a.k.a.

Where Does Social Belong?

Spin Sucks

Last week, I was a guest at #bizforum , a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Beforehand Sam told me he believes that with the growth of the “social economy,”  PR professionals must step up and take a stronger lead in managing the social relationships for corporations. Agree/Disagree/Why? Agree? Disagree? It depends.

A World Gone Social

Learn how companies must adapt to survive.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means.

How Google’s Newest Announcements Will Affect SEO

Firebelly

On Tuesday, Google let loose on to the world a slew of new announcements , all changing the way users can search the web. First and foremost is Search by Image, a new feature that opens desktop searching up to the features of Google Goggles for Android phones. But the simple answer is: nothing’s changed. Google has simply introduced new ways to enter text in to the search box.

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Three Reasons Twitter Is Beginning to Suck

Spin Sucks

Times change. Often, it changes the things we most wish would stay the same. Most recently, the winds of change are touching a place that I’ve held quite dear… Twitter. I’m beginning to come to terms with the reality that, perhaps for me, Twitter just isn’t ever going to be what it used to be. Following are the top three reasons (I think) Twitter is beginning to suck. Lately? What do you think?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Make Your Online Content Sharable! Best Plugins & Widgets (Free)

yMarketingMatters

For an SMB, creating good, valuable content takes a lot of sweat, right? know.  So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content!  Its social media marketing. Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter

Funny Google Search: ‘I Don’t Get Twitter’

Small Business Mavericks

Do you get Twitter? Evidently, a lot of people don’t. know this because a screenshot on this WebProNews article told me so. The funny thing is, I had to see it for myself so I went and typed in “I don’t get&# on Google and guess what? Yep, Google Search tried to help me. Apparently, “I don’t get Twitter&# is a popular search query. guess that means that a lot of people have heard of Twitter and tried it, but then went away scratching their heads. So then they searched Google by typing in that search query to see if maybe Google could tell them how to get it.

Build up your image on YouTube

Social Media Citizens

The social impact of online videos has been widely reported. One of the latest examples is Rebecca Black, who became a YouTube phenomenon since her “Friday” music clip hit the Net. The teenage girl is now featuring on superstar Katy Perry’s new video “Last Friday night” , premiered this week on VEVO. Thus making a big impact on the online video scene can provide you a golden ticket.

Five Reasons the Intern Shouldn’t Run Social Media

Spin Sucks

Andrew Hanelly creates and executes digital strategies for clients at TMG Custom Media. Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Don’t believe me? Be [COMPANY]’s voice in the social space.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Not to Pitch Anyone

Waxing UnLyrical

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? think it’s called “being punched in the stomach,&# or something like it. Here it is. From the pitcher: I will have the client get you a sample. Which one is this for?

Who,Why & How of Twitter [Infographic]

Mindjumpers

Tweet I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out for. How to Use Twitter As a Marketing Channel.

Social Media Software + Silos=Trouble

SocialFish

The big thing these days is social media software–everyone wants to get into the game. Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. Think about it. Capwiz recently added a Facebook feature. The result of this feature overlap?

Three Premium eBooks

Spin Sucks

eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO&# and “Social Media Primer&# by clicking here ), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Why premium eBooks, you ask? It’s $15. It’s $19.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

4 Stories About Why Our Stories Matter

Firebelly

I’ve been a believer in the power of stories for most of my life. In fact, I came to America because I believed in the “Western&# stories that Hollywood created. John John Wayne, Rock Hudson, Gary Cooper and Clint Eastwood all embodied the outrider – that rugged individual who in many ways personifies a certain essential part of being American. They are icons. We act individually.

Viral Campaigns: Do’s & Dont’s

Mindjumpers

Tweet Viral Marketing is one of the most talked about forms of marketing currently. While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. Thus,I thought that it would be a good idea to enlist some features, which help in creating a viral impact. ’ , which increases the number of views and shares.

How Obama Sets Online Marketing High

Ari Herzog

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign. Probably.

The Bartender Economy

Spin Sucks

Today I ( Lisa Gerber ) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. just read and commented on Danny Brown ’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. dutifully shut down my phone and opened my book. There is always something to keep my attention. watched. He knows what we drink.

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Monday’s 5 Social Media Must Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. How To Use Facebook To Enchant Your Customers. By Guy Kawasaki There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. Keys to Motivating Your Employee Bloggers. The Science of Sharing. 26 Tips for Adding Customer Service to Your Social Media Strategy.

Are You Adding To The Noise?

Small Business Mavericks

There is a concept in social media circles known as your signal-to-noise ratio. What is meant by that exactly? In social media terms, your signal-to-noise ratio is the amount of actual value that you provide relative to the nonsense you churn. Pardon the dirty speak, but that’s essentially what it is in low-brow talk. Now, to paraphrase it in more common layman’s terms: Your signal-to-noise ratio is how much chatter you engage in that doesn’t benefit anyone in any real sense (noise) versus the optimal value you provide in your social media content (signal). Is that good?

Revisiting the speaking styles of Seth Godin, Guy Kawasaki and Tom Peters

Debbie Weil

From the blast from the past department, here is a re-post of something I wrote exactly 5 years ago about the presentation styles of three great speakers. Still as true as ever. Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin , Guy Kawasaki * and Tom Peters. Good writing is important. But good platform skills are equally important.

Advice to Your Younger You

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox , who actually asked 10 questions about a month ago. chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis ! think we need the Louisville Slugger again! Back to Ryan. Ahhhh. People.