Sat.May 14, 2011 - Fri.May 20, 2011

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Compete.com Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Compete.com? Case in point. Let’s take a look at my site – davefleet.com. I’m not going to lie — I’ve neglected this poor thing recently, so traffic numbers have dropped… but Compete makes it look as

Compete 314
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Best Tips for Getting Your Posts Shared on Facebook

yMarketingMatters

Small (and not so small) business owners often ask me: “Yasmin, WHAT do I post on Facebook, can you give me some ideas, where do I start?” I know, it’s so difficult to come up with great, original, rich, interesting, content (whew!) that will encourage your fans and friends to SHARE IT on Facebook, spreading.

Facebook 259
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Satisfy your Appetite for Targeted Traffic with SEO & Social

Harp Interactive

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.

Resources 251
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How To Use QR Codes for Business

Mindjumpers

Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. I have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart phone and make an action on the phone.

Posterous 242

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Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives.

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BlogWorld, Here I Come (And I Need Your Help)

Waxing UnLyrical

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

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Guidelines for Successful Targeting Through Social Media

Mindjumpers

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter.

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Community: the simplest, concisest, most elegant definition

Firebelly

My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. 1. It happens around common interests. 2. It’s made of three types of people. - People that makes things happen. - People that know what’s happening. - People that wonder what happened. 3.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media Conundrum #34-You Hired Them but Don’t Trust Them

Direct Marketing Observations

Why is it that social has created a whole new set of problems in the workplace? You know what I’m talking about. I’m talking about the employee with the new found voice, the social employee. I think it’s an interesting dichotomy nowadays in which we have interviewed, poked and prodded this person before we have hired them, and yet we do not trust them to use social tools and platforms- Essentially, we have scared ourselves into thinking that every trusted employee that has bee

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A Double Dose of #measurePR

Waxing UnLyrical

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? I recently started using RowFeeder and, fortunately, had set up a search for #measurepr there.

Klout 195
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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

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Bing Adds Facebook Integration

Firebelly

As Facebook is growing from just being a social network to almost being a lifestyle, a lot of websites are starting to develop around it. Enter Bing , Microsoft’s search engine (or “decision engine,&# ) that just added a whole slew of Facebook integration features. The search results will now be annotated with how many friends have “Liked&# each result.

Facebook 182
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Best Practices of Cross-Platform Social Media Marketing [presentation]

Mindjumpers

Tweet Once again, I was searching through the website SlideShare , which contains tons of great presentations – and of course also on social media. I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media.

Platform 183
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You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. Both of them are (were) ego boosts, in the sense that my name would appear in places other than Waxing UnLyrical, thus possibly opening up new audiences and, yes, new clients.

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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.

comScore 182
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Blundering Executives Wear the Scarlet “S” in Perpetuity

Socialized

While contemplating an ethical or legal gaffe or some other action that might discredit a company or organization, many executives forget that their actions will long outlive the media frenzy in the days and weeks after they are disclosed. Some will be forever branded with a scarlet "S" (for screw-up).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Storify Your Stories…Or Maybe Don’t

Firebelly

Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Which is where Storify comes in to simplify the process. With Storify, a multimedia reporting tool, you’re able to search various social media platforms from one place, quickly dragging and dropping them into your story.

Storify 176
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Forget Your Star Sign, Do What You’re Good At

Waxing UnLyrical

Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. I lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?).

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There is No Social Media Bubble

Direct Marketing Observations

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and conten

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Questioning the Value of the PR Fiasco Retrospective

Socialized

It's standard behavior to rush to the call for investigation and change in response to every news item. If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the brick industry, and.

Questions 157
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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GUEST POST: The Joys of Facebook

Firebelly

Guest post by Mark Juleen , V.P. of Marketing, J.C. Hart Company – developers, builders and managers of distinctive apartment communities. We’re supposed to be having fun, right? Well, sometimes it isn’t all puppy dogs and ice cream on Facebook. Currently we’re having some issues with an Internet provider at one of our properties. I honestly don’t know if they really have a grasp on what the real issue is.

Facebook 170
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Cheetos, Don’t Mess With Chopsticks

Waxing UnLyrical

I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. Yes, I’m sure the ad companies are just dying as I write this. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial. For those of you who learned to play the piano as you were young lads and lasses (or maybe old lads and lasses) the tune will be a familiar one.

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Tool Tuesday: Sprout Social

Akamai Marketing

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163
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The Assumptive Close of Facebook App Registrations

Direct Marketing Observations

There needs to be a better way. I wanted to download a report that was on Scribd but I needed to Login/Signup. My options? Use Facebook or standard email addy. But upon further investigation of signing up via Facebook, I see that Scribd will access the following data below. What if I don’t want Scribd to send me emails, post to my wall, access my networks, my user ID and a list of all my friends?

scribd 156
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Find A Good Copywriter

Small Business Mavericks

Copywriters in the Internet age are hard to find. Good copywriters are much more rare. But they are out there. So how do you find a good copywriter at the right price point for your business? First, determine your goals. What do you want to accomplish with your copywriter? Remember, your copywriter will work for you so establish some realistic goals about what you want your copywriting to accomplish.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying ratR

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How I Get Things Done

Kikolani

One question I get asked often is how do I do it? Namely have a full time job while also running this blog, my photography blog , commenting , taking the manual approach to Twitter , writing tons of guest posts all over the place, and working on extra-curricular projects. So I’d like to take this time to share with you how I do things. But first, I want you to know that my system is not without its flaws.

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World Press Shortcuts Justice System, Convicts IMF Chief of Rape

Socialized

I've been amused and disturbed by some of the press coverage of the trial of International Monetary Fund head Dominique Strauss-Kahn on charges that he attempted to rape a hotel chambermaid. My favorite piece is this video produced by Reuters which I saw on Yahoo! News. The video scans newspaper headlines.

System 145
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The Best Free Link Checker Online

Small Business Mavericks

If you are involved in any link building efforts at all – and you should be – then you’ll have to keep track of where you put your links and which ones are tracked by the search engines. I recommend a simple Excel spreadsheet for the former – or you could buy a bit of software that does it for you (if you really want to spend the money).

Yahoo 164