Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Which is where Storify comes in to simplify the process. With Storify, a multimedia reporting tool, you’re able to search various social media platforms from one place, quickly dragging and dropping them into your story. Readers can reply to tweets you’ve embedded from directly within your story, which keeps the conversation going. I’m a big fan of these features. uphill. MORE >>

iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain , iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented generation aiming to help students take initiative and leadership roles in the movement for social change. What distinguishes iCAREweCARE is its powerful social component. In short, it makes social change, social. MORE >>

We just returned from Counselors Academy ,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. was there because, when I started my business, I had no idea what I was doing. needed to learn the business side of running an agency. arrived and discovered that everyone was excited I was there. recently won PR Week 2011 Small Agency of the Year. MORE >>

Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while others use it to extend their advertising. Other companies use it for customer service and some use it as a platform to experiment with content marketing. None of those are inherently right or wrong, they're just different uses (and there are countless more). In the end, Social Media is everywhere. It's the content, stupid. Death to content marketing. MORE >>

Read enough about productivity on the internet – especially in social media circles – and you’ll undoubtedly find counsel to cut down on “distractions&# like Facebook and Twitter, or to stem content creation in favor of doing the “real work&#. The Real Work Thing. Ostensibly, this Real Work of which we speak (and I’m sure I’ve probably said something like that myself) is about doing the things that are concrete, tangible, and most likely relative to a day job or whatever work pays the bills. But there’s something very important to remember. MORE >>