Sat.May 14, 2011 - Fri.May 20, 2011

Trending Sources

The Ethics of Whisper Campaigns

Spin Sucks

“For years,  Mark Zuckerberg , the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. Enter Burson Marsteller. Most of you already know the story. The story goes that two very high-profile and former senior reporters turned PR pros worked with media and bloggers to begin digging into Social Circle and writing negative stories about it.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. That was it. My Philosophy.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one. love this idea! 2.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Where to begin? Top-of-mind awareness.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Get Your Blue Key In Support of World Refugee Day

Spin Sucks

It’s not often we talk about world news or politics on Spin Sucks , but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. worldwide problem most of us will never experience. problem so big yet most of us will never know anyone who is affected by this such as, say, cancer. It’s refugees. The Statistics.

The Reality Behind the Check-In Hype [infographic]


Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. The theme of the conference was on the future of location based services. Foursquare Teams Up with American Express.

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Community: the simplest, concisest, most elegant definition


My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. 1. It happens around common interests. 2. It’s made of three types of people. People that makes things happen. People that wonder what happened. 3.

Is Search Privacy Important To You?

Small Business Mavericks

Are you concerned about search privacy? If so, then you might be interested in two smaller search engines. Google and Bing, the leading competitors in search, store your search data for up to 18 months. But Blekko and DuckDuckGo are banking on you wanting more privacy than that. Blekko – Blekko stores your search data for 48 hours, and that’s it. But the problem with Blekko is that your searches are confined only to sites that you or your friends tell it to search. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. Good luck in that.

Peer Index vs. Klout

Spin Sucks

I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.&#. It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Now, let’s say, I want to do the same thing on Klout. So far, so good.

Klout 84 Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. need to ask: Why do people still use Case in point. Let’s compare a few stats between Compete and Google Analytics, and see how things look. Visits. Wrong.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Use QR Codes for Business


Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. They are starting to appear more and more frequently. have looked into what they are and how they can be used for marketing. What are QR codes? A QR code can be scanned by a smart phone and make an action on the phone. The possibilities are many.

Are Web-Based Free Hosts Good For Business?

Small Business Mavericks

I won’t name names. There are plenty of them out there. You might have used one in the past. I’m talking about the free web-based website hosts. If you remember a website by the name of Geocities where you could sign in and build a website, then you might remember that it was just a couple of years ago that Yahoo! decided to shut the site down – for good. And all those people who had websites hosted by Geocities had to move their sites, or lose them. So sad. All of that is wonderful, but I mean it when I say “some of them.&# Not all of them. That’s a big risk.

Gin and Topics: The Apocalypse

Spin Sucks

Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping , who has calculated that  May 21 is Judgment Day. Camping, who runs the  Family Radio network, has offered several  “infallible proofs&# that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. Go CBS!

SocMetrics: A Better Standard for Influence


The concept of “influence&# is very hot among PR, social media and community management folks these days. Everyone wants to discover the secret formula for influence, and there are several tools that claim to accurately measure influence. However, these tools–for example, Klout and Twitalyzer–are mostly measures of popularity on Twitter. Enter SocMetrics. From the Trenches

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What Do Social Media And SEO Have In Common?


Tweet Written by Michael Tomlinson, who is a professional writer and blogger with great interest in online marketing. With a degree in Social Psychology, he has been helping companies maintain their professional relationships with clients and business partners since 2007. SEO and social media have been historically disparate methods of generating business online. Relationships. Perspective.

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Bing Adds Facebook Integration


As Facebook is growing from just being a social network to almost being a lifestyle, a lot of websites are starting to develop around it. Enter Bing , Microsoft’s search engine (or “decision engine,&# ) that just added a whole slew of Facebook integration features. The search results will now be annotated with how many friends have “Liked&# each result.

#FollowFriday: Erica Allison

Spin Sucks

I remember the moment I “met&# Erica Allison. She was testing out video (which she’s really good at) and I was the subject of her very first video blog. remember getting the alert that I’d been mentioned and I went over to the video and started to watch it. still have the same reaction watching it that I did that first time. comments, 75 tweets, and nearly 2,000 pageviews.

How To Decide The Frequency Of Your Posts On Social Media

Social Media Network Marketing

Have you wondered as to how many times should you Post / Share / Comment on Social Media? Too much is not good and too less is worse. Your frequency + content are factors that determine if your audience will stick with your Brand / Business Page. There are various factors that determine the frequency of your Posts: Category: This is the crucial factor. For instance if you are in the news category then naturally you need to be very frequent - people would like to have information as it unfolds in the world. Brand Personality: Your frequency also depends on what personality you want to portray.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. With the other (Socialbrite) I feel light and bubbly, as if all things are possible. Rewind. BNET is awesome.

Storify Your Stories…Or Maybe Don’t


Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Which is where Storify comes in to simplify the process. Readers can reply to tweets you’ve embedded from directly within your story, which keeps the conversation going. uphill. both ways.

Social Media for Executives

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap!)! will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash&# at Counselors Academy on Sunday. actually yelled at her from the audience. Neither here nor there. This week there isn’t a question but there IS a video! But it’s not a dreadful PowerPoint presentation with me droning on forever. Facebook.

Get Your Blue Key


Wondering what this key is for? It’s a little blue key that, for $5, can help a refugee displaced by persecution, war or violence. There are lots of statistics on the refugee crisis , and there are lots of photos that I could put here to tear at your heartstrings, but here’s what matters: Just $5 can help. Click on the screenshot below to find out more. hope you’ll get one too

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Hey, Stop Procrastinating and “Do the Work”

Debbie Weil

I know I’m in trouble when I haven’t posted to my blog in several weeks. I can feel the wall of resistance rising higher and higher. My inner voice chatters away: "For godssakes , write a new blog post. Something. Anything. Panic. What should I write about? What is important enough? Paralysis." " And I’m a "blogging expert." Nor does it need to be long.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.

Three Elements Of A Social Strategy

Spin Sucks

Joseph Knecht is the managing director of Vipa Solutions , a technology services company. There isn’t a website that passes through Vipa deployment that isn’t filled with social icons, “Like” buttons, and various widget feeds. All too often these elements are nothing more than design features that give the site a “socially strategized” look and feel. Placement. Process. Let’s explore each.

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing


Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days.  However, social CRM is not about tools. It’s about processes, fundamental shifts and a business mindset. An exploration. You have a list. Your company is managed according to this list&#. Kristin Zhivago, founder of Zhivago Management Partners. That seems obvious. already this way.

What is Your Unique Social Proposition?

Social Marketing Forum

There is no shortage of acronyms in the marketing jargon. Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. This way, e.g. ROI became Return On Involvement and even Return On Ignorance, just to name one. Kind of confusing and silly [.]. Opinion Social media marketing social proposition unique selling point usp

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There is No Social Media Bubble

Direct Marketing Observations

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based.  Big diff. Linkedin SEO/SEM social media

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Three Ways to Create Culture

Spin Sucks

We just returned from Counselors Academy ,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. needed to learn the business side of running an agency. arrived and discovered that everyone was excited I was there.

Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives. Challenging, yet definitely fun. Today I spoke with a client that had a fire alarm. It’s also about owning your brand/identity and avoiding the fires before they happen.

Best Tips for Getting Your Posts Shared on Facebook


Small (and not so small) business owners often ask me: “Yasmin, WHAT do I post on Facebook, can you give me some ideas, where do I start?” ” I know, it’s so difficult to come up with great, original, rich, interesting, content (whew!) that will encourage your fans and friends to SHARE IT on Facebook, spreading. Facebook Social Media Marketing Tips Facebook content Facebook posting Facebook sharing social media Writing Writing for Facebook

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

The impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. What does this really mean?

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. How People Share Content Online and With Whom? By Amit Agarwal A recent study done by AOL and Neilsen offers interesting insights into how people share content on the web and what kind of content do they prefer sharing. Return on Complaints. Why Facebook Photo Tags Are The New (And Possibly More Powerful) Likes. By E.B.

B2B Content Marketing: What is it & How are European Marketers Applying it?

Social Marketing Forum

According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively. B2B marketing Content marketing Research B2B content content marketing COO Magazine The Netherlands

What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

How I Get Things Done


One question I get asked often is how do I do it? Namely have a full time job while also running this blog, my photography blog , commenting , taking the manual approach to Twitter , writing tons of guest posts all over the place, and working on extra-curricular projects. So I’d like to take this time to share with you how I do things. But first, I want you to know that my system is not without its flaws. I get behind sometimes. So don’t look at this as a guide to productivity. It’s more like an inside look at what I do to get things done and keep my life somewhat balanced.

Seven Considerations for Effective Communication

Spin Sucks

Valerie Merahn Simon serves as a senior vice president at Burrelles Luce and is a regular blogger for BurrellesLuce Fresh Ideas. The other night, as I read through a certain news release for the fifth time, I began humming a slight variation to an Avril Lavigne song. Why do you have to go and make things so complicated? Writing like I know about or care about your jargon. has me frustrated.

A Double Dose of #measurePR

Waxing UnLyrical

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? recently started using RowFeeder and, fortunately, had set up a search for #measurepr there. Isn’t today your lucky day?!

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