Sat.Apr 16, 2011 - Fri.Apr 22, 2011

Trending Sources

You’re Using Twitter Wrong

Spin Sucks

Aaron Lee, known as Ask Aaron Lee , is your average Joe but with an extra-large social media addiction. Has anyone ever told you you’re tweeting the wrong way? wrote about the mistakes new Twitter users make based on some of my past mistakes. wanted to share some lessons here so that you could learn from mine, and avoid the same ones. We all use Twitter in our own way with our own goals. .

How To Post Effectively on Facebook


Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. Keep posts short : Posts that are 80 characters or less have 27%  higher engagement rates.

Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great. Best of all, a live track from each date is streamed right from the tab. Social Media

Social Networks: Winners and Losers [Infographic]


Here in the U.S., the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. This informative infographic from Ignite Social Media offers some interesting statistics. It shows the rising stars and the fading lights of social media, as well as stats about what kinds of people are using which apps.

A World Gone Social

Learn how companies must adapt to survive.

The 12 Traits of Managers and of Leaders

Spin Sucks

This first ran on HMA Time , the blog for the agency where my dear friend, Abbie Fink , is a partner. If you saw it there first, you can skip to the comments today. That’s the good stuff anyway! remember being a young whippersnapper in the big agency world (come on; it wasn’t THAT long ago!). could not wait until someone gave me a chance to manage others. failed. Miserably.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what? First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN. It will backfire.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Tom H. C. Anderson is the founder and managing partner of Anderson Analytics , a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies. Named the “Uncrowned Father of Web 3.0 Tom served as the elected U.S. Conversely, they can also be influenced to some degree. are good.

Dear Twitter, I’m Sorry I Hated Your Stinking Guts

Spin Sucks

Marcus Sheridan is the author of  the popular blog  The Sales Lion. Dear Twitter, Yes, I know I should have written you this note quite a while back but I finally had to come to grips with the gross error of my ways when I misjudged your character many moons ago. Part I. You see, it all started when I was told by some social media guru that you were the next big thing. But do you know what? What??

List of Rules to Remember When Engaging in Social Media


Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Make a plan and guidelines for your employees. Think before posting.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

The Trouble With Social Media Listening

Janet Fouts

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Great. So let’s talk about how to listen regardless of the tools. Well mostly.

Always Obey Your Gut

Spin Sucks

It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the con to getting up early. P.P.S. P.P.P.S.

Change Before Mediocrity Grows on You

Waxing UnLyrical

Guest post by Shakirah Dawud. Changing won’t be easy. You know this, so you’ll spend the entire process weighing the pros and cons, predicting whether this is something you “really need” or just a lark. You’ll wonder whether it’s a change you can “live with” (or what, I wonder?) and what other people will think. And it’ll cost you. People move on, and so does time. Get over everyone else.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

HootSuite Talks to Spanish Speaking Community


On April 21, 2011 there are several websites down. Among the affected are  HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The company claims that are working to resolve the problem. Amazon Elastic Compute Cloud, Amazon Relational Database Service and Amazon Elastic Beanstalk also appear to be experiencing problems. Simple.

Social Media Q&A

Spin Sucks

A few months ago, Jack Monson , who is the programming chair (and good friend) of the Chicago chapter of PRSA , asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!&# without really thinking it through. guess we didn’t blog about it the next day! until 6 p.m., every day.

Optimizing WordPress Excerpts for Maximum Clickability

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. Image: Steve Hoang via Flickr, CC 2.0. But let’s back up a bit. but you already know that. Because! Yikes!

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

6 Twitter Do’s for Business

Akamai Marketing

Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just. Tactics Twitter social media advice small business suggestions

5 Awesome Association Facebook Pages


About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. So, without further ado, I give you these 5 awesome association Facebook Pages: American Dietetic Association –I especially like their “tip of the day&# posts–a great way to drive traffic back to their website. American Wind Energy Association –I especially like the video tab and Take Action tabs. Advocacy people take note: the Take Action tab is, I believe, Capwiz’s Facebook application.

Five Ways to Create a Social Media Audit

Spin Sucks

Deirdre Breakenridge is an author, entrepreneur, and the president of Mango! Marketing. In PR, we’ve always conducted a communications audit as a part of our strategy and planning process. Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. Branding guidelines and visual identity. Frequency of posting.

Social Influence. Where Do You Rank?

Jason Yormark

One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence.  Sites like Klout , PeerIndex , and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors.  All three attempt to apply their own home brew algorithms that factor in the size of your networks, the frequency of your participation, and how often your contributions to these networks are shared. Empire Avenue is a very interesting take on the social influence rating game.  Social Media

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Irresponsible Blogger Syndrome: Do You Have It?

Saying It Social

What is Irresponsible Blogger Syndrome? Irresponsible Blogger is a common Syndrome which can afflict bloggers of any shape and size, regardless of expert status and subject matter. No blogger is safe from Irresponsible Blogger Syndrome without taking the proper precautions. The Syndrome is not contagious unless you emulate an afflicted blogger. What Causes Irresponsible Blogger? How is it Treated?

The Gamification of Social Media

Social Media Marketing

Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. What is it? You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you.

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#FollowFriday: A Roundup

Spin Sucks

It’s Good Friday and our offices are closed. I’m guessing most of you have the day off, as well. So, rather than recommend a new blogger that you subscribe to and potentially miss because of the holiday, I’ve created a Google Reader subscription of the recommendations I’ve done since I began this program. Scott Hepburn ,  Media Emerging. Jon Buscall ,  Jontus Media.

3 Great Weekly Social Media Podcasts


Podcasts aren’t nearly as common as they used to be, or maybe I just haven’t noticed them as much. A few years ago with the ever-growing popularity of the iPod and iTunes, it seemed like everyone with an Internet connection and a microphone tried to start their own podcast. Many of them have now bit the dust. Did I mention I’m heavily biased toward podcasts I can watch?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media and the New Workplace!

Atom Thought

Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. You can also access this interesting presentation on slideshare-by clicking here. shall be putting up an audio link for the same soon. Related Posts: Enterprise 2.0! How businesses are lapping up social media? India Strategy for Social Networking Sites!

Which News Sites Have the Most Keywords in Common with eHow?

Adam Sherk

eHow is back in the news after claims it was hit hard by latest expansion of Google’s Panda update and subsequent denials from Demand Media. Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, how different is eHow from major news sites? of eHow Google. Competitors Common Keywords.

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Five Ways to Lose Your Commenting Virginity

Spin Sucks

We clearly have a pretty active and vocal community here at Spin Sucks. But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. That’s natural, and I have no problem with that. It doesn’t mean, however, that I haven’t always been curious about the rest of you. But what does that moment look like?

What should you outsource in social media?

Akamai Marketing

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology

RSS is Not Dead. The Concept of "Subscribing" Is.

Stay N' Alive

Show me your numbers. There are a lot of blogs out there claiming, "RSS is dead." "RSS isn't dead." The problem is very few of these articles have any substance to prove that fact. The green line represents subscribers (which, actually, is most of you reading this right now). No matter which trend you look at, though, you can see it's not an exponential growth. It's starting to plateau.

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‘China’s Facebook’ Renren Seeks NYSE Listing [Data]


According to , Renren, known as the “Facebook of China&# , will be listed in the New York Stock Exchange next month, raising up to US$584 million. Here is a break down of Renren, including demographic and traffic data. What is Renren? The Renren Network (Chinese characters: ???; literally “everyone network&# ), formerly known as Xiaonei Network (Chinese: ???; debuts.

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When You Fake RT, You ASS-U-ME

Spin Sucks

In January, Mark Schaefer wrote a blog post called, “ Is it OK to fake your tweets? &#. He begins the post by saying: “The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts.  It was not Kim Kardashian.  At least that time.  Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers.  Wow, that’s influence right? Only problem is, in that period of time, my server was down. None of them could have possibly read my blog post. Welcome to the world of fake tweeting. My comment on the post was: You kill me!

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

Three uncommon uses of social media and how you can leverage them for ROI and better customer service, SEO, and reputation management

Announcement: Social Media Citizens joined forces with Nearby Digital

Social Media Citizens

I just wanted to make a quick announcement. As you probably noticed there is a new logo on site "Supported by Nearby Digital" well the reason is that I ( Giedrius Ivanauskas ) joined forces with my dear friend Thomas Kulbokas founder of Nearby Digital. Therefore, stay tuned as there are quite a few interesting interviews coming up with some of the top social media people in the industry.

The Post Your Fellow Bloggers Don’t Want You to Read

Viper Chill

Let me begin this post by saying that for the first time ever, ViperChill has crept under the 10,000 Alexa mark (!). The number doesn’t really mean that much, but it is nice for a site owner to see. What’s even more surprising is that I didn’t write a blog post for weeks. guess my Cloud Blogging strategy has merit *wink*. Yet financially, the blog was quite successful. The Result.

Gin and Topics: Liars, Doubt, and Trouble

Spin Sucks

Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook , through SmartBrief , or because I have (some) kind friends who sent me links. Sigh… 4.

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