Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Make a plan and guidelines for your employees. Social media can create an important link between business and customers and the people who influence their decisions and perceptions. Thus, one of the first points to tick off the check list is a training day for employees. MORE >>

Twitter is growing by leaps and bounds and it is important that you start utilizing the tool. There are thousands upon millions of people using Twitter and many of them could be your future clients! Use Twitalyer to Track Untold Amounts of Data. The people behind Twitalyzer have created a tool that allows you to trend thirty different metrics to measure your effectiveness on social media and Twitter. You can chose which measures are right for you and your use of Twitter. The site gives you dozen of ways to visualize the content in order to make the metrics highly digestible to the new user. MORE >>

There’s a lot of buzz online at the minute about a video doing the rounds from U.K. online content specialists Purplefeather. In the video (seen below), a blind beggar is struggling to get people to put money in his tin. They see him, but most walk by. Then a girl walks by, sees the man, looks at his sign and has a brainwave (I won’t spoil it in case you haven’t seen the video yet). It’s this action, and the message behind it, that’s resulted in all the buzz about the video. Not surprising – it’s a powerful message. This post contains a video. MORE >>

Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just. Tactics Twitter social media advice small business suggestions MORE >>

I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. For those that do see the value there’s still a problem, and that’s HOW to listen.  Lots of people sign up for one of the amazing social media listening platforms like Radian6. Great. But now you’ve got a pile of data and you don’t know what to do with it! MORE >>