Sat.Mar 27, 2010 - Fri.Apr 02, 2010

Trending Sources

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. like you, really I do

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Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

How Olive Garden ineffectively uses Facebook to promote their brand

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

This is a guest post by Dan Schawbel. Follow him on Twitter. Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This! Share this on Facebook. Digg this!

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A World Gone Social

Learn how companies must adapt to survive.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments. Facebook Page Fan Numbers.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more …. How … Facebook! Digg this!

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

In the last few months, I've received an increasing number of “hey Steve, how would you recommend someone get started in social media or Government 2.0

9 Ways To Get Yourself Unfollowed On Twitter |

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world that keeps on giving. An invitation from

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Social Media Monitoring Tools – 2010 Review (intro)

Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 ,  Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?

I was bought by Mashable!

Taylor Marek

Hey guys! have some awesome news today! I am now able to announce that has bought my site!What What does this mean? Well, according to an email Mashable sent me, “You get to run your website/blog/podcast like normal

News 13

How to start and manage your community

Social Media Citizens

Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons to learn for the community managers: You have to make it easy for people to follow you; You have to become “equal

9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world twitter_unfollow that keeps on giving. An invitation from those that you've never met, to share your deepest, darkest secrets and

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Organize Your Tweets with More Than One Twitter Client


Is your Twitter Stream out of control? Is your Twitter Stream starting to get too crowded? Do you have 15 - 20 columns on your Twitter client to keep track

How to get “Custom Customers”

Taylor Marek

As I am writing this, I am currently home from college on spring break. As my college blocks every video site except Facebook videos, I had to catch up on the videos I missed while I was away for three months

Social Media thought leader infographs

Direct Marketing Observations

I see social media folks who have, or don’t have the chops, called everything from guru, ninja, and thought leader, to strategist, heavy hitter, expert and beyond. With that being said, I’d like to keep this light on words and more on the visual of what some of those labels or designations mean to me. guess first and foremost, when I hear the word Ninja, this is what comes to mind.

Greenpeace v Nestle | Sherrilynne Starkie

Sherrilynne Starkie


The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

CTV Canada Story on Cyber Libel


Did you know you might be legally liable if you slam your landlord on Twitter? Even if you think he or she is a slumlord? The idea for that post came out of a conversation I had with Nadia Matos , the CTV reporter, a couple of weeks ago. Check it out, interesting stuff.


Myrland Marketing

Yesterday's Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this: Myrland Marketing Moment: We strive for clients to know, like & trust us

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

Should you outsource social media? | Sherrilynne Starkie

Sherrilynne Starkie

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Response to 3 Problems with Apple's iPad


Are you emotional enough?

Engaging Brand

Business can tend to make you play safe, play the odds. However, business and branding is all about emotions. Your product or service is feeding or quenching an emotional need. From the hiring of an accountant to remove the stress from

The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Consider this the reverse RFP for social media consultants and companies. Can you drive social media work for clients?


Social Media Analytics: Measuring the Web’s Newest Marketing Frontier


This guest post is by Justin McGill, founder and CEO of SEORCHERS (read: [surch-ers]), a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. All that is about to change. With the Webtrends system, marketers can monitor custom tab interaction, link sharing, ad effectiveness and conversions, flash and custom apps.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Response to 3 Problems with Apple's iPad « idaconcpts


Social Media is dead, long live Common Sense: Great presentation.

Gemma Went

I've shared David Armano's stuff here before and here's another belter. David's no nonsense, cut to the chase style makes so much sense to me and this presentation on Social Media and what's important in its integration into business is

Facebook profiles for businesses are illegal

Freelance Social Media

I had a great discussion with my friend @DebJohanning who oversees social media for Lawrence bar, @thesandbar about businesses using Facebook profiles instead of Facebook pages. As she pointed out, it's against Facebook's terms of