Sat.Dec 10, 2016 - Fri.Dec 16, 2016

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said? I quickly shut that thought down. But… Instead, here are things I’ve written in my Moleskine over the past 12 months.

Pluck 130
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It’s Time to Start Your Online Business!

The Social Media Hat

‘Tis the Season, and you know what that means! The 2016 SiteSell Holiday Special is upon us. I have some fantastic news for those of you who have been waiting to start your online business.

News 129
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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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I Don’t Mean to Be Rude, Simon Sinek, But…

Waxing UnLyrical

Are you figuring out your “three words” for 2017, setting up your New Year’s resolutions, and all that jazz? True confession: there’s a mildly bitchy part of me that wants to roll my eyes and do my best Valley Girl imitation when I hear stuff like that. Which is a) ridiculous, because I think these are GOOD exercises to go through, and b) I’ve done the EXACT same thing in years past.

Exercises 137
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Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

More Trending

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How to Use Instagram Live Like a Pro

Jenn's Trends

In case you missed the Instagram update that sent the social media managers jumping around like kids at Christmas, Instagram is now providing users the ability to broadcast live video! Instagram Live is being rolled out first to US users and then other users in the coming months. How do you know if you have… The post How to Use Instagram Live Like a Pro appeared first on Jenn's Trends.

Instagram 109
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How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Both big and small brands are always eager to know how they can optimize advertising on these platforms whether paid or free.

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World’s Largest Facebook Like Button

Bill Hartzer

Have you ever wondered about why or how the Facebook Like button appears on a website or web page? Well, typically the website’s owner or web designer places that Facebook Like button on the page, using code that Facebook provides them. Essentially, if you have a website, all you need is the code from Facebook (you get it here ) and all you have to do is copy/paste that code.

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 104
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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2016’s Best Data Visualization Tools

Meltwater

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

Data 121
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What to do After Buying Twitter Retweets: Get the Most for your Money

Devumi

Buying Twitter retweets, especially when you’re using our service, is not a difficult task. All that you need to do is click the link here, select the package of retweets that you need, pay us, and you will have those retweets. Tens of thousands of people have done it, and you can too. For many […]. The post What to do After Buying Twitter Retweets: Get the Most for your Money appeared first on Devumi.

Buy 94
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How Much Social Listening Should I Really Do For My Clients?

agora pulse

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Or you may be in the 76% who are not! The question is how much social listening should you be doing and how can you manage it among the million other tasks you have to complete?

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3 Tips for Chatbot Success in Social Media

Ignite Social Media

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because I wasn’t familiar with Chatbots. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic conversations- I was worried about a lack of personal touch becoming the norm.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Predicting The Next Social Media Disruption

Meltwater

When Facebook came on the scene, it changed the way we all approach social media.… Read More.

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How to Measure Social Media Success for Your Brand

Sprout Social

Learning how to measure social media success all begins with your core goals and what your business wants to achieve. Nobody but you can determine your own success without some sort of end goal in mind. For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly.

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Online vs. Offline Wagering

The Realtime Report

Online vs. Offline Wagering. There has always been some competition between online and offline betting. So what is all this rivalry about? What influences their development and demand? 10% Online vs. 90% Offline. The online market is growing and developing very quickly, and has great potential and good profitability. All this happens mainly because of modern IT technology development.

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3 Effective Ways to Spend the Rest of Your 2016 Media Budget

Ignite Social Media

December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the coming year. It’s also a good opportunity to try some new things and get some learnings. Here are some ways you can spend your 2016 media budget wisely within in the few weeks left in the year.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Mobile Shopping: Mobile’s Influence on the Holidays

Meltwater

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More.

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Instagram Tips Worthy of Learning From Top Brands

Sprout Social

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas. According to the Q3 Sprout Social Index , 57% of customers are annoyed by too many promotions on social media. And when 41% will unfollow because of a brand sharing irrelevant information, you need to make sure you’re paying attention to your audience.

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How to Measure PR Effectively

Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” George Was

How To 69
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Ignite Social Media Award Winning Work of 2016

Ignite Social Media

It’s been almost 20 years since social media came to existence. While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. What’s more, they’re also using more networks, an average of 7 social networks to be precise. This rise in activity has brought so many brands to understand the value of social media marketing, leading them to work with agencies such as ourselves.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Trendy New Marketing Skills to Add to Your Arsenal in 2017

Meltwater

2017’s right around the corner. The past year has been a chaotic one for marketers… Read More.

Skills 90
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#140: How to Create a 5-Day Social Media Video Series for Rapid List Growth

Amy Porterfield

Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories. In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into […].

List 67
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Every Piece Of Your Attention Is Being Monetized

Twist Image

Advertising is a data-driven beast with big money underneath it. . Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There) ). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is just the media spending side of things). Advertising serves one core purpose: generate increasing revenues by putting messages in front of consumers.

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What Social Media Marketers Want for the Holidays

Ignite Social Media

With the holidays right around the corner, it’s time for many of us to make our holiday wish lists. For those in the social media world, most of our dreams consist of updates and improvements to make our lives easier and help us do our jobs more efficiently. Here are just a few of our top wishes for the holidays. The Ability to Schedule Content on Instagram.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Sidekick 1/1-1/7: Social Holidays, Themes, and Noteworthy Events

Meltwater

Season's Tweet-ings, friends and fellow social media marketers! Start 2017 off right (and share more… Read More.

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10 Book Recommendations From Team Sprout

Sprout Social

Here at Sprout Social, reading really is fundamental. Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Here are some of their top picks in engineering as well as a few fiction and nonfiction options to mix things up.

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Media's Massive Problems With Jay Rosen - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #544 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's not just fake news. The entire media business is in a tailspin now. The last United States Presidential Election called into question what, exactly, is going on with journalism? Facts vs. opinions. Left side vs. right side. Traditional media vs. the digital marketplace.The entire world of journalism is being called into question.

Journal 55
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How To Structure Your Blog Content For Great Rankings

ProBlogger

From ProBlogger SEO expert Jim Stewart of Bloggers SEO. Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. Structuring your content in a way that Google understands means higher rankings across your entire site. This makes your blog more visible to readers searching for your topic, and more likely to show up near the top of the page when they search for your niche.

Content 43
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The 10 Top Social Media Conferences of 2017

Pixlee

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. Going to social media marketing conferences can help you to gain an edge over competitors and give you the opportunity to meet other social media marketing wonks like yourself! In this post, you will find a list of the top 10 social media conferences for 2017 with top notch speakers covering a wide variety of topics from influencer marketing to shoppable Instagram.