Waxing UnLyrical
OCTOBER 31, 2016
Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. These changes include: Updated layout with a cleaner design. More prominent button placements that drive actions that matter to your business such as encouraging people to book an appointment or browse your onl
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The Realtime Report
OCTOBER 30, 2016
3 Top Internet Marketing Jobs To Watch In 2017. Companies are always trying to find new ways to connect with clients online, but they’re often completely outdated in their approach. With new technologies always evolving and new methods of communicating with clients appearing every day, it’s very easy for companies to fall by the wayside and fail to capitalize on new opportunities.
Jon Loomer
NOVEMBER 4, 2016
Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went to your website and completed a conversion.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Waxing UnLyrical
NOVEMBER 2, 2016
Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients.
Kikolani
NOVEMBER 1, 2016
When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
NOVEMBER 1, 2016
Facebook Live's video streams engage your audience in ways pre-recorded content can't match. Here's how to add it to your social strategy.
Ignite Social Media
OCTOBER 31, 2016
Live streaming features continue to expand across Facebook and Instagram, while Pinterest reveals a new way for businesses to create content, all in this week’s Social You Should Know. Facebook Live adds Features for Verified Pages. Facebook recently added new features for Facebook Live that are sure to help increase usage and attendance. These features allow broadcasters to schedule and promote their Live streams ahead of time , specifically within a week in advance of the event.
Audiense
NOVEMBER 1, 2016
It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”.
The Realtime Report
OCTOBER 30, 2016
Professional Project Management. Taking on the challenge of upgrading your business is no easy task, but it is often essential to bringing in new clients and customers and for promoting your services and products to them. If you’re unsure whether to renovate your business, we have briefly talked about office space before, but here is a quick rundown of some of the other benefits you might be able to achieve: Office Space: Sell Your Image.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
OCTOBER 31, 2016
Learn how one quick blog post turned into 20,000 readers over the course of just a few days, and how you can do it too.
Kikolani
NOVEMBER 3, 2016
In the content marketing world, your success depends on being able to appeal to your key demographics. The trouble is, sometimes it’s hard to tell if your strategy is working on that qualitative level. You might be seeing lots of traffic, or you might be seeing more followers trickle in, but are people actually reading what you’re creating? As Neil Patel explains, one of the most important qualities of any profitable blog is that people are actually interested in it—so are they?
Meltwater
NOVEMBER 3, 2016
You've built a great product and an authentic brand around it to match. You’ve started… Read More.
Socialmedia.biz
NOVEMBER 4, 2016
A re you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz) —I’m an Adaptor: “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. Your resourcefulness and ability to easily adapt to the latest input often makes you the one who finds answers to the most challenging questions.” What did you get?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
agora pulse
NOVEMBER 3, 2016
Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Here’s how you can get that going. Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Now you can focus the conversation to meet your social media goals , whether that is to build awareness, learn about your customers, or get feedback.
Rebekah Radice
NOVEMBER 1, 2016
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.
Meltwater
NOVEMBER 1, 2016
Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.
The Realtime Report
NOVEMBER 3, 2016
Cyber Security Threats To Keep You Awake At Night. As if it wasn’t bad enough that there are people out there in the world who have made it their mission to breach and steal our secure information, now they’re doing it using very sophisticated spyware. We’re all familiar with the concept of big brother and of being watched by someone in the shadows, but what makes it scary is that it’s real.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
agora pulse
NOVEMBER 2, 2016
If you’re a busy social media manager juggling multiple social media accounts , reviewing analytics reports, and tracking smart goals. why add something new like Instagram Stories to an already hectic mix? And aren’t Stories just a glorified Snapchat Stories copycat ? Ever since it launched this August, Instagram Stories has been incessantly compared to Snapchat Stories and, to be fair, the two do share a lot of similarities.
Socially Sorted
OCTOBER 31, 2016
If you are looking to stand out on social media then check out these short video tools for animating text and images. In this post I share 5 short video tools that help you to quickly (and easily) create animations for social media. Image by Shutterstock. I’m sure you’ve heard it from many sources – create video for social media. You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook.
Meltwater
OCTOBER 30, 2016
What if the first time you met your new colleagues, it was to join them on a… Read More.
Audiense
NOVEMBER 1, 2016
Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile app
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
NOVEMBER 4, 2016
Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Happy consumers lead to more happy consumers. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.
Buffer Social
NOVEMBER 1, 2016
What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing and how they strategically help their huge comm
Meltwater
NOVEMBER 4, 2016
57% —that’s how far the average B2B buyer is through the purchase decision cycle before… Read More.
Twist Image
OCTOBER 30, 2016
Episode #538 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Alan Moore is a designer, author, thinker and believer. Some may think our work should be our art. Moore believes that we should approach it more like a craft, and think about how design is weaved through everything that we do. I first came across Alan's work when he did a Do Lecture.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
NOVEMBER 1, 2016
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey.
Rebekah Radice
NOVEMBER 1, 2016
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are.
Meltwater
NOVEMBER 2, 2016
Image of End Screens of Screen Junkies on YouTubeYouTube announced that it had added a… Read More.
Twist Image
NOVEMBER 4, 2016
Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a princi
Sprout Social
NOVEMBER 1, 2016
Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Sprout has recognized this by enabling brands to reply to consumers in a timely and effective manner through a suite of collaborative engagement and response management tools.
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