Sat.Apr 16, 2016 - Fri.Apr 22, 2016

article thumbnail

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.

article thumbnail

What’s Your What If?

Jason Yormark

Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path. I arrived with my son, and as they warmed up on one baseball field, I watched as the high school team wrapped up their practice on an adjacent field.

Film 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My Brilliant Reasons for Attending #SMMW16

The Social Media Hat

Social Media My Brilliant Reasons for Attending #SMMW16. I'm writing and publishing this from the desert of New Mexico, making an epic cross-country trek to Social Media Mecca. Also known as Social Media Marketing World. . My excitement at driving through gorgeous stretches of Americana is exceeded only by my anticipation for this conference. The largest social media event in the world, taking place over the next few days in sunny San Diego. .

Meeting 151
article thumbnail

7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. If food photos aren’t the most popular type of post shared on Instagram, they’ve gotta be a close second behind selfies. 2) How do we start finding and con

Instagram 116
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!

article thumbnail

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only owned one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones, laptops, tablets, TVs, even our

More Trending

article thumbnail

Facebook Rights Manager: No More Freebooting

Jon Loomer

While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings. Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own.

Facebook 114
article thumbnail

Turning Your Blog into a Lead Magnet – 5 No-Fail Tactics

Kikolani

Every blog post you write should be adding to your email list. If not, you are probably stewing over why not. Your content is solid; your headlines are great; you try to follow all marketing trends and your analytics are telling you that readers are coming. And you are offering something to your readers at the end of each post, in exchange for just an email address.

List 100
article thumbnail

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. It was only a few years ago that people only a land line phone system , then quickly it became one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected dev

article thumbnail

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition.

ROI 95
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before.

Mobile 82
article thumbnail

How to Unlock Competitive Advantage

Social Selling Masters

The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.

How To 85
article thumbnail

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

What do you trust more? A branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word.

article thumbnail

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work.

Feed 94
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

5 Big Business Concepts That Startups Need to Steal

Idaconcpts

Most people understand that running a small business is a completely different experience than running a major corporation. However, despite smaller budgets, smaller teams, and a different playing field, many of the business principles that form the operational foundation for large companies apply to small businesses as well. In fact, there are several concepts that will benefit even the smallest businesses. 1.

Startup 76
article thumbnail

KeliComm Headshots: On-Page Search Engine Optimization

Small Business Mavericks

“I hired Caroline Melberg and Small Business Mavericks to help me ramp up my SEO. I could not be happier with the outcome. Almost immediately I saw my Google ranking improve and within a matter of weeks, I moved up to #3 in search results. And I have yet to implement all of her suggestions. Caroline really knows her stuff, she’s a pleasure to work with and very accommodating.

article thumbnail

How To Find The Right Influencers on Twitter

Unmetric

Influencer marketing isn’t complex. It’s applying the age old concept of having a brand ambassador on a micro level to your digital marketing. However, what's complex is finding the right influencers to target. In the age of content marketing, influencer-driven recommendations encourage purchases. Studies by McKinsey , Augure , and many others agree.

article thumbnail

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite. This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? 5 questions to answer before you design a program. Post by Megan Totka. ChamberofCommerce.com. T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too.

article thumbnail

Buy the Right Metrics for a Viral Video Marketing Sensation!

Devumi

The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right. This article is going to be all about doing […]. The post Buy the Right Metrics for a Viral Video Marketing Sensation!

Metrics 60
article thumbnail

Friday Quiz: Who’s the Best Influencer For Your Brand?

Talkwalker SM

Working with well-chosen social media influencers is an opportunity for brands to enhance customer experience by using social media to provide examples of how a product is adopted by people they can connect to. With Talkwalker’s social media analytics , we were able to identify three main categories of digital brand advocates: traditional celebrities, social media stars and micro influencers.

article thumbnail

How Giving Back to Your Community Inspires More Engagement

Convince & Convert

Are You Helping? Think it’s all about you? Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches. Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Turning Your Blog into a Lead Magnet – 5 No-Fail Tactics

Kikolani

Every blog post you write should be adding to your email list. If not, you are probably stewing over why The post Turning Your Blog into a Lead Magnet – 5 No-Fail Tactics appeared first on Kikolani.

List 60
article thumbnail

Buy the Right Metrics for a Viral Video Marketing Sensation!

Devumi

The value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right. This article is going to be all about doing […]. The post Buy the Right Metrics for a Viral Video Marketing Sensation!

Metrics 60
article thumbnail

#106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star

Amy Porterfield

Do you know the detailed story of your perfect ideal customer? I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff. Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, […]. The post #106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Avatar 65
article thumbnail

How to Define Your Brand Position Through Story

Convince & Convert

Make Your Story Stand Out. Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world: the talk they talk and the walk they walk.

Brands 80
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Why I’m not buying what you’re selling (and how to change it)

Absolute PA

Remember when you were younger, BEGGING to be allowed “the” shoes/jeans/hairstyle that all your friends had? It felt so important to blend in. Anything different was social death and anyone who couldn’t understand this was clearly a monster. Or parent. Trouble is, for many that’s carried over into adulthood, and if you own a business, that too.

Buy 56
article thumbnail

Crucial Things You Absolutely Should Be Doing in Social Media Marketing

Devumi

Social media marketing is the latest trend in marketing for business. It’s no surprise because it offers the biggest reach with the best targeting in the whole industry. It has potential never before thought possible. To make the most of social media marketing, you need to consider how you are going to approach it. We […]. The post Crucial Things You Absolutely Should Be Doing in Social Media Marketing appeared first on Devumi.

article thumbnail

How Often Should I Post on Facebook? #FBO

Laurel Papworth

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference. Facebook has an algorithm (FBO) and one of the FBO datasets or criteria is called Last Actor 50 – did this person interact with you and you Page/Profile/Group in their last 50 interactions? It’s supposed to be for weddings. e.g. liking a wedding breakfast updates means you want to see the wedding photos and then wedding reception and dinner.

article thumbnail

A More Elegant Question About Facebook

Twist Image

Facebook wants to connect everybody. . That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best (who could know that Facebook would have the profound effect that it has had on our society?). At the time, Facebook was not a better mousetrap or something original.

article thumbnail

The Future of Sales on LinkedIn

Social Selling Masters

A sneak peek into the LinkedIn vision for Sales. LinkedIn Product leaders share new solutions that amplify the success of sales teams on the platform.