Sat.Mar 26, 2016 - Fri.Apr 01, 2016

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Monday Roundup: Spring Cleaning Your Strategy

Waxing UnLyrical

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air. And I hope you get inspired with this week’s roundup. 1. 13 automation apps and tools to streamline your whole life.

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4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! Use these four free tools to gauge how you’re doing and how you can improve. For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next

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Facebook Ad Engagement: The Problem With “Too Much”

Jon Loomer

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never talk about organic distribution of ads.

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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Image via Unsplash. The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect. The combination of speakers was especially well handled, with a combination of Adobe personnel, partners and industry types, and celebs (including George Cl

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.

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The Magic Space Of Digital Marketing Today

Twist Image

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix.

More Trending

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

Between demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities. One of those responsibilities includes purchasing goods for their families. With the annual U.S. mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015).

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Google Wants Us to Share Links to Their Search Results Pages

Bill Hartzer

Google has added a share button to knowledge graph entries to encourage us to search more at Google. Whenever you search using a desktop (not mobile) device, and you see a knowledge graph entry on the right side of the search results, Google is displaying a share button, like this: When you click on this share button, you see this: You can share this link, which is to the very same Google search results page that you are viewing, on Facebook, Twitter, Google Plus, you can email it to someone, or

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7 Creative Ways to Increase Instagram Followers

Socially Sorted

Are you on Instagram? Struggling to increase your followers? . Instagram can be highly engaging but there is a right and a wrong way to increase followers on Instagram (and followers). In this post I asked Sue B Zimmerman (the Instagram Expert), to share 7 Creative Ways to Increase your followers on Instagram … the RIGHT way. Sue is my Go-To-Gal for Instagram tips, so listen up!

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Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions

Talkwalker SM

Marketers are always looking for fresh ways to make their content more appealing and impactful. In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs.

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9 Hacks to Get Your Resume Going Viral on Social Media

Kikolani

Job seeking can be a tiresome process, but it is something we all need to do if we want to The post 9 Hacks to Get Your Resume Going Viral on Social Media appeared first on Kikolani.

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Bringing Your Side-Business to Life with Christy Wright

Amy Porterfield

I know many of you are starting your online business with the intention of having a side business. This can be a great place to begin especially if you’re not quite sure which direction to go or how much time you want to put in. Oftentimes “side businesses” expand and grow into full-time entrepreneurial businesses, […]. The post Bringing Your Side-Business to Life with Christy Wright appeared first on Amy Porterfield | Online Marketing Expert.

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Is Customer Service The New Marketing?

Twist Image

Episode #507 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's always a pleasure to welcome Jay Baer back to the show. We don't always agree, but we both do love marketing in this modern age. Jay is back with a brand new book called, Hug Your Haters. The book is being described as a modern day approach to customer service.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Bots Are Here, And They’re Coming For Your Jobs

Convince & Convert

It is time for us to redefine the word bots. A quick poll around the office gathered the following words associated with “bots”: spam. Transformers. Skynet. that robot that the dude pushed down in that video in Boston (their words for this video ). automated. bad. annoying. Not a lot of positive sentiment there. Odds are you are already interacting with bots even if you don’t know it.

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Content Strategy Challenges for Digital Marketers

Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.

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#103: Scaling Your e-Commerce Business with Steve Chou

Amy Porterfield

Google-ads, targeting, and Facebook-scaling, oh my! We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce. The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, […].

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I, For One, Welcome Our Algorithm Overlords

Twist Image

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook ) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the organic flow of pictures that you now see on Instagram (which is, essentially, the people that you follow, and their most recent pictures and videos), Instagram (or rather a computer program that Instagram built) will decide what you will be seeing in your feed.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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A Practical Guide to the Story Cycle and Transformational Business Languages

Convince & Convert

Live Your Story. Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it wasn’t always that way. Sam’s career took him through a whirlwind version of the Hero’s Journey to get to the point where he could finally create his own company.

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Content Strategy Challenges for Digital Marketers

Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, CEO and co-founder of Ceralix. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.

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How to Start a Blog in 5 Steps

ProBlogger

In this post I want to walk you through the basics of how to start a blog, and while I do, I want to answer some of the basic technical questions that many pre-bloggers need to answer to get their first blog up and running. There are many reasons to start a blog, but the challenge that faces all aspiring bloggers (including me back in 2002) is: how to start a blog?

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Six Links Worthy Of Your Attention #302

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Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

Put Me In, Coach. Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable outcomes, and taking the time to find truly mutually beneficial relationships. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training.

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What Would You Do If You Weren’t Afraid?

Waxing UnLyrical

Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies. I’m pretty sure yesterday it was December and I was getting ready for Christmas.

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How One Blogger More than Doubled Her Comments, Traffic, Shares and Subscribers With a Simple Tweak

ProBlogger

“Be not afraid of growing slowly, be afraid only of standing still.” — Chinese Proverb. — Darren Rowse (@problogger) March 23, 2016. I tweeted this little proverb a few days ago because it encouraged me in a moment of personal frustration with the slowness of growth of one of my projects (something I’m sure many bloggers can relate to). After tweeting I went on with my day – only hours realising that the tweet had stimulated a number of interesting responses – mainly via Direct

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What's A Yahoo?

Twist Image

How much time do you spend thinking about Yahoo? I spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. "Yahoo is dead." This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheerin

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Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Everyone and their brother is jumping on that bandwagon. While the discipline is still in its early stages, it’s attracting a lot of attention because of how desperate – honestly, there’s no other word – marketers are to reach audiences that are getting increasingly turned off by (wait for it) marketing.

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How to Be a More Consistent Blogger

ProBlogger

Sometimes, life just gets in the way of blogging. Sometimes your motivation is waning, sometimes work is too busy, sometimes the kids are sick, and sometimes you just need a break. But we all know consistent posting is one of the keystones to blogging success, and so sorting out a workflow that helps you be more productive or use your time more wisely can be one of the best things you can do.

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Mobile Breaks Search. And Your Brand

Twist Image

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original sentiment, when I started writing about it, well over fifteen years ago. Back then, the mobile carriers were not concerned with data.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).

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