Sat.Jun 20, 2015 - Fri.Jun 26, 2015

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories.

Content 191
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8 Favorite Memories From My 8 Years At Firebelly

Firebelly

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. It was hard to pick just eight, but here they are in no particular order: #1 WINNING “MOST INFLUENTIAL UP & COMER” I was not expecting my name to be called when they announced the winner of the “Most Influential Up

Travel 184
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10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on.

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5 Ways to Create a Happy Office Culture

Idaconcpts

When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees.

Compete 128
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Content 181
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11 Essential Principles Every Successful Social Media Marketer Follows

Rebekah Radice

We’ve all seen them, interacted with them and shared their content. But have you ever wondered what makes them so successful? What is it about the habits, personality and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive and passion? Or maybe their willingness to keep pushing forward, even amidst setback?

More Trending

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Where to Find Affordable Apple Parts and Accessories

Idaconcpts

Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing.

Apple 127
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Monday Roundup: Innovative Content

Waxing UnLyrical

Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old?

Content 155
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Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Jon Loomer

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… Facebook has started testing Lead Ads, and they are going to be AWESOME! Click To Tweet. How It Works: Two Taps. Building an email list is imperative to any business.

Facebook 114
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How to Get Twitter Followers using Basic Psychology

Devumi

You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next. What you may not know is that, a lifetime ago, I studied psychology and sociology in college. […]. The post How to Get Twitter Followers using Basic Psychology appeared first on Devumi.

Twitter 95
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Do You Have an Online Sales Funnel?

Small Business Mavericks

Every business has a sales funnel. Even if yours isn’t well-defined, it’s there. It could be more efficient by defining it and graphing it a little more clearly. Nevertheless, your sales funnel shows how you generate and develop leads and turn them into customers. An online sales funnel does the same thing for your online marketing efforts.

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Apologies and #Socialmedia in Crisis Comms PR

Laurel Papworth

Shares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise! OR: How to make a rod for your own back and then hand it to enemies and say “beat me” In my 8 ways to deal with negative criticism course, I outline the 8 ways to deal with trolls and bad reviews. You can ignore, educate, lawyer up, fight back, confess, own etc.

Issues 82
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How to Use Twitter in Media Relations

Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular.

Twitter 73
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Your Brand Is A Learning Space

Twist Image

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Sure, the world had advertorial content back then, but it was nothing like the media landscape of today.

Brands 72
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Web Design Or Development: What’s the Difference?

Small Business Mavericks

Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. This requires a certain set of skills in both graphics and coding.

AJAX 91
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Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! I sometimes get complaints that people don’t know when I’m running this class so here goes.

Course 79
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Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

Myrland Marketing

I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi , Director of Strategic Planning with Paul Hastings. First, A Little History Many of us who grew up in sales and marketing studied the 4 Ps of “The Marketing Mix,” which are: Product Price Place Promotion They were invent

Price 71
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Algorhythm. My Next Book

Twist Image

Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age in not as easy (or obvious) as some might think. We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it.

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The Rise and Rise of Online Video

Proactive Report

By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be.

Video 62
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ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

Myrland Marketing

Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago. Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are: Pricing Process Improvement, and Project Management …and Amar Sarwal delivered a bit of direct, sobering commentary and advice from in-house counsel to

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Small Spaces. Big Ideas

Twist Image

Always judge a book by its cover. . Not a typo. I do judge a book by its cover. I love books. And, there's nothing I like more than a gorgeous book cover. Small spaces with great design turns my crank. What can I say? One of my favorite designers is Chip Kidd. He's done amazing work on graphic novels, but his main work is book cover design. It's a vast field that offers a mixed bag, but Chip is miles ahead of the lot.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it.

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Writing a Great Business Bio For Your Social Media Profiles

Lucy Hall

Creating a great bio for your social media profiles is important for your business. If you want to look professional and establish your authority on social media your profile should be the first thing you look at because it's the first thing people look at when they want to see what you or your businesses is all about. So how do you write a great bio for your social media profiles?

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10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand The post 10 Facebook Hacks to Make Your Small Business Look Colossal appeared first on Kikolani.

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The Science Of Attention

Twist Image

Episode #467 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Parr is the author of Captivology - The Science of Capturing People's Attention. Why do we pay attention to certain people, products, and ideas?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Image Editor Apps for Visual Content

Proactive Report

BY MIKE FALKOW. Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself. You can edit stock photos and make them unique. As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring some

Content 54
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Double Exposure Experiment

Lucy Hall

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Video 60
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I do this every week with my team, and MAN… it feels good!

Absolute PA

It’s a defining moment in your entrepreneurial life when you expand from just you and the cat to your first “team”. Most of us had a j.o.b. before we started on this different, sometimes unpredictable, brilliant path and the differences can feel HUGE. When you go solo you really are a one (wo)man band. No IT department, sales team, development, admin or finance.

Team 51
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Apple And The Future Of Streaming

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Apple 69
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Reading Roundup: What’s New in Blogging Lately

ProBlogger

I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week. 6 Social Media Templates to Save You Hours of Work // Hootsuite.