Sat.Feb 14, 2015 - Fri.Feb 20, 2015

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 211
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When Content Marketing Lets You Down

Waxing UnLyrical

'Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” they say. “Yes, let’s get a newsletter out!” they say. “Join the conversation!” they say. I love hearing all this. And I love it when companies do it right.

Content 209
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Trending Sources

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Weather-Based Marketing

Saying It Social

'How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.

Adwords 156
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Be Social Don’t Just Do Social

Convince & Convert

'Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands.

Apple 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sometimes Even an SEO Expert Needs Help

Bill Hartzer

'After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing.

SEO 122
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Weekly Roundup: Reputation

Waxing UnLyrical

'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

More Trending

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How Humanity Drives Customer Experience

Convince & Convert

'According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective.

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Matters of Time

Idaconcpts

'Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time. Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end.

Sports 115
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Apple Pay Supplies Coming for Merchants?

Bill Hartzer

'Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered domain names like applepaysupply.com and applepaymerchantsupplies.com, along with a host of other similar domain names: applepaymerchantsupplies.com. applepaymerchantsupplies.info. applepaymerchantsupplies.org. applepaymerchantsupply.com. applepaysupplies.info. applepaysupplies.org.

Apple 96
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Does Your Site Speak These 3 Languages?

Small Business Mavericks

'Every website really has to speak at least 3 languages to be effective. How does your content measure up? HTML — Hypertext Markup Language. This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines.

Sites 109
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Better YouTube Marketing in 5 Steps

Convince & Convert

'Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content.

YouTube 131
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5 Common Qualities of Great Business Leaders

Idaconcpts

'If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common.

Industry 113
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Those Books That Bind Us

Ari Herzog

'I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” I know what she means because some of my oldest friends are also books.

List 91
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5 Ways To Link Offline

Small Business Mavericks

'Adrienne Erin makes some good points on SiteProNews in her look at why Links Still Matter to Google: Using Real World Connections. I think it’s a good reminder that even when all the contact with someone is on the Internet, there’s still a real world offline that the person inhabits. Here are her suggestions for linking offline: Start with those you know — have you noticed that you tend to give credibility to the people you have some history with?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

'Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around.

Buy 130
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A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

'Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance. Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries.

Insurance 108
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How to Create Winning Content & Measure Results

Writtent Blog

'When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools.

Content 87
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Paid Social Campaigns vs Paid Search

Small Business Mavericks

'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Ingredients of Effective Lead Nurturing

Convince & Convert

'Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ).

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Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

'Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media.

Tumblr 84
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A Very Important Part Of SEO Is Page Loading - Social Media

Social Media Network Marketing

'A very important part of SEO is page - loading. It is critical that your page loads fast ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

SEO 84
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How to Increase Twitter Engagement Levels – Get Active!

Devumi

'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Marketing and Email Signatures: A Love Story

Convince & Convert

'Image via BigStockPhoto.com. Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd grade boy Billy, and his crush will be Jill.

Marketing 123
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Where Does Your Facebook Content Go When You Die?

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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Organize Your Facebook Friends In Lists

Social Media Network Marketing

'Organize Your Facebook Friends In Lists I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

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Social Media Data Analysis: How to Build your Plan

Devumi

'The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Is Shazam the Future of Mobile Marketing

Convince & Convert

'Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed.

Mobile 115
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What Does Great Work Look Like?

Twist Image

'Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn''t push through. They didn''t keep at it. For as many great bloggers that I follow today, I have a huge list of people who were stunningly great at it, but they quit. They ran out of juice. No more steam left in the engine.

Blogger 69
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Would An Actual Person Talk This Way - Social Media

Social Media Network Marketing

'Would An Actual Person Talk This Way ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

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#47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day

Amy Porterfield

If you’re anything like me…or if you’re just human…you have faced your share of challenges and fears in the process of growing your own business. That might not be so bad, if we could all solve those challenges by simply trading stories. But no two people’s challenges and fears are alike! The reason our challenges are so […].

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5 Ways to Make Your Blogging Life Easier

ProBlogger

'Blogging. It goes a little something like this: Think of idea. Write a post. Take/source/edit a photo for the post. Format the post. Schedule or publish the post. Push the post to social media. Respond to comments. But that is just the beginning, right? That doesn’t include planning , goal-setting , editorial calendars , blog design , design tweaks, multimedia, multiple updates on social media, a social media workflow plan , guest blogging, networking, sponsorships, affliliate sales, crea