Sat.Oct 11, 2014 - Fri.Oct 17, 2014

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How to handle a shitstorm – before, during and after

Mindjumpers

'With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem.

How To 254
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Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

'Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you s

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Trending Sources

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Firebelly Begins Working With V&V Supremo

Firebelly

'We’re excited to announce that we have started working with V&V Supremo. Founded in 1964 by Mr. Gilberto Villaseñor and Mr. Ignacio Villaseñor, both natives of Michoacan, Mexico, V&V Supremo is a Chicago-based company that has been producing high quality, authentic Mexican cheeses, creams and chorizos for 50 years. Fundada 1964 por el Sr.

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Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories

Navolutions

'What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? Or a customized item that can’t just go back into the warehouse? In the not too distant past, a customer we’ll just call “Gilbert” ordered a full property’s worth of window blinds from Blinds.com.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to secure your Facebook Page from being hacked

Mindjumpers

'The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online. Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same.

How To 204
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Facebook Stickers- Bad Idea Good execution…

Direct Marketing Observations

'Did Facebook just jump the shark? Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?

Facebook 170

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LXRSEO Review – Getting an Edge on Competitors in Search

Kikolani

'You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success.

Review 159
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How to Help Your Social Media Customer Service

Convince & Convert

'Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight.

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Make It Fun: Gamification & Marketing

Small Business Mavericks

'I’m going to take a quick, unofficial poll — if you have played some sort of game on your phone today, raise your hand. Why did you pull your phone out and start playing that game? I’m guessing because it was fun. If it wasn’t fun, you probably wouldn’t do it unless you wanted to get past a level, which is the other side of gamification: competition.

Marketing 129
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Firebelly CEO Presenting “Next Generation Social Media” At BOLO Conference

Firebelly

'Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Warning: Facebook hackers!

Mindjumpers

'The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online. Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same.

Facebook 113
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3 Ways to Incorporate Nostalgia in Marketing

Convince & Convert

'Image via BigStockPhoto.com How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. Nostalgia is unique to everyone, of course, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness.

Marketing 156
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Time Clock Software For Businesses

Idaconcpts

'Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll.

Software 128
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GoDaddy Price Confusion Over Premium New gTLD Domains

Bill Hartzer

'There appears to be a bug in how GoDaddy is displaying the prices of some New gTLD domain names. At one point, depending on how you search for the domain name, the price will display as one price: but if you search for a.com domain name, then GoDaddy’s site is showing a different price for the same domain name. Here’s an example of this.

Price 131
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Aim True With AdWords

Saying It Social

'Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers. Video link included! The post Aim True With AdWords appeared first on.

Adwords 105
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A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

'Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? I wrote a book showing them how, and it launches November 4. The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

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What About PDFs and SEO?

Small Business Mavericks

'While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. An article at Search Engine Land details the pros and cons of PDFs for SEO. What’s A Good Reason For A PDF? If you can add spec sheets, forms, manuals, and other types of easily loaded content that users will want to download or print, it’s logical to do it in PDF format.

SEO 111
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Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up

Devumi

'There have been rumors of Twitter and SoundCloud working together for months. I reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. Twitter announced it on their blog yesterday, and SoundCloud followed up with an announcement on their own blog.

Team 113
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Five Business Books That Permanently Changed My Life

Twist Image

'We buy a lot of books. Many of them don''t get read. Sadly. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at this with a spectacular flair. Over time, I''ve become the prototypical "get off my lawn" grumpy old man with business books that don''t grab the reader from the get-go, or the ones that regurgitate the same brand stories.

YouTube 111
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Does Your Email Help or Hurt

Convince & Convert

'Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten , author of the new book “ UnSelling ,” among others, was on my Social Pros podcast , and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand.

Brands 146
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Is Your SEO Up For Global Business?

Small Business Mavericks

'I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work. There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having pages or even sites targeted to the language of the customer, international commerce is viable for that business.

SEO 102
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20 Amazing Resources to Learn Copywriting

Writtent Blog

'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1.

Resources 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Bill Hartzer: Weekly Update for October 13, 2014

Bill Hartzer

'This past week, I’ve been busy speaking at the PubCon conference in Las Vegas, so there weren’t a lot of posts and updates this week. But, notably the TopSEOs website appears to have been banned in Google. I also posted about speakers I wanted to see at the PubCon conference, which was a great success. In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product.

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This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

'With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest.

Film 145
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Survey Results and Centroids

Small Business Mavericks

'For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! The comments should be pretty good, too — I love a good discussion by people who are involved with the subject. Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter fo

Survey 102
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New Social Media Networking Site

Social Media Network Marketing

'Many new Networking Sites are coming up. Some of them remain while many close down. The Main Features and Functions remain the same reason being the basic purpose of Networking Sites is so that people can Socialize, Share and generally engage. Ofcourse this becomes a great opportunity for Brands and Business Houses. Ofcourse Social Media is a space that needs to be walked on with utmost caution at Business level and at Personal Level as well.

Sites 92
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Content Is Not King

Twist Image

'It''s a pretty bold statement, isn''t it? Are we making the wrong assumptions about content? What works? What doesn''t work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else? Last month, I had the honor of leading a very in-depth conversation with BuzzFeed founder, Jonah Peretti , at an exclusive retreat for senior marketers.

Content 96
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Twitter and TV: 4 Ways to Make It Work

Convince & Convert

'Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims.

Twitter 144
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3 Things To Check When SEO Stalls

Small Business Mavericks

'Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues.

SEO 102
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How I experienced Dreamforce #DF14

Koka Sexton

'Dreamforce 2014 is now over and I am walking away exhausted but inspired. I spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. I was collecting all of the tweets from the past few days and surprised myself with all of the activity.

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Loving Your Boss

Twist Image

'Everyone hates their boss. or do they? This isn''t Apple. This isn''t Facebook. This isn''t Google. This isn''t Disney. Think about the vast majority of the jobs that everyone has. It''s not glamorous work. It''s hard work. Long hours. Tough clients. Most businesses open early to prepare for the day''s business and close long after the last customer has left.

Apple 87