Sat.Aug 30, 2014 - Fri.Sep 05, 2014

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

'With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers.

eBook 223
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Top 3 Firebelly Blog Posts Of August

Firebelly

'Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

Comments 177
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Seven Communication Sins That Kill Simplicity and Business

Convince & Convert

'Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it.

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Local SEO – Be Found!

Saying It Social

'Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. The post Local SEO – Be Found! appeared first on.

SEO 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Online Marketing 101 for Entrepreneurs

Idaconcpts

'When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses.

Marketing 155
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Digital Sabbaticals are Healthy

Ari Herzog

'“It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” - Pico Iyer. Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications.

More Trending

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Is Marketing About Your Business?

Small Business Mavericks

'The answer to the question in the title is a resounding negative. Your business has a lot to offer, and you have poured your efforts into making it a good thing, but the truth is that marketing, in order to be effective, is not about you. Marketing Is About Your Customer. People pay attention to your message to see if you can give them what they want or need.

Marketing 115
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11 Actionable Writing Tips [+Examples]

Writtent Blog

'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that. 1.

Examples 111
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Testing

Ari Herzog

'This is a test of a new blog-to-email system. If you’re on the list, you should be reading this in your email inbox. If you’re not on the list, click here. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why I List My Facebook Friends Follow Me, Friend Me, Do Me Wherever Why Foursquare and I Split Up.

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How to Make a Successful YouTube Channel

Convince & Convert

'There is no doubt that the Internet overall and social media specifically have made the world a smaller place. We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists.

YouTube 164
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Are You Pigeon-Proof?

Small Business Mavericks

'It’s a fact of life: pigeons aren’t such great birds to have around if you are trying to keep the sidewalk clean. So it’s kind of funny to have “Pigeon” be the nickname for Google’s latest update in local search. Local makes me think of sidewalks, and sidewalks should be kept clean. But pigeons mess those sidewalks up.

SEO 107
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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

'Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy.

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9 Ways to Create Great Content

Writtent Blog

'Image source. If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content. While it can seem like everything under the sun has already been covered, creating great content is still a very achievable goal, especially if you approach a topic from a new perspective or br

Content 109
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You Are Not the Star of Your Content Marketing

Convince & Convert

'I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility ) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.

Content 151
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Authorship Is Dead, Does It Matter?

Small Business Mavericks

'Well, it finally has happened. John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query. Their reasoning is that tests show authorship makes no difference in traffic to sites or clicks on ads.

Google 102
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The Imperative Of Hope

Twist Image

'How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams , I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be in our society, I often wonder who among us doesn''t have some form of anxiety and depression about something at some point in their lives?

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10 Super Tips for Managing Freelance Writers

Writtent Blog

'Image source. I know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.

Tips 98
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Social Selling Works But Not How You Think

Convince & Convert

'(watch video to see guest appearance from Sharpie, the hedgehog) I read an article a couple of days ago that really got me mad. It turned out that J.D. Power and Associates surveyed 1,900 American consumers and found only 1% of those consumers used social media when shopping for a new or used vehicle, and among Millennials it was only 5%. Here’s my reaction to that survey: “No s**t.” Click image to tweet Under what circumstances would you actually use social media to buy a car

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube and Vimeo video marketing: Ride the Next Wave of Content Marketing

Devumi

'Youtube and Vimeo video marketing are the two hottest advertising platforms online today. This is for a few very good reasons, namely that people are watching more and more video all the time as networks get faster and uncapped limits come into play. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content.

Vimeo 87
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Please Build A Better Presentation. It Will Help You Build A Better Life.

Twist Image

'Are you surprised by some of the presentations that you have been forced to sit through lately? It''s a topic that is near and dear to my heart. More importantly, I truly believe that one''s professional success will be in direct relation to their ability to present, tell a story and communicate ideas. Yes, the better you are at doing these three things, the more successful you will be.

Skills 93
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I Might Have To Smack You If You Do This On LinkedIn

Myrland Marketing

'I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business.

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#TBT: Three Can’t-Miss Video Campaigns From Summer 2014

Convince & Convert

'Although Labor Day is not the official end of summer, it does cause us to reflect on some of the season’s best memories. And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.

Campaign 143
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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New Pinterest Analytics Dashboard Tools: How to Use Them

Devumi

'Pinterest has huge potential as a social media marketing platform. The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive. It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. New Pinterest Analytics – Go beyond basic demographics.

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How To Suck As A Brand (With Grace)

Twist Image

'There are two trains of thought when it comes to brutal brands: They''re so bad that they don''t even know it. They have to work quite hard at being that bad. This may surprise you: In my experience, it''s mostly brands that fall into the latter selection from above. It''s true. Whether it''s structural, management-based or legacy team members, I''m often dumbfounded when I come across organizations that really struggle to get out of their own way to get the job done (well).

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Quiz: Social Media and Voice

Laurel Papworth

'Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Types of Voice: Educational – how tos, tips, etc. Entertainment – which Game of Thrones star are you, Which vegetable are you?

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Does Your Personal Brand Help Your Employer?

Convince & Convert

'Tweetable Moments Focus on what really is working. yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born.

Brands 133
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#38: Should You Use Click Bait to Increase Engagement on Facebook?

Amy Porterfield

In this episode of the Online Marketing Made Easy Podcast, I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News […]. The post #38: Should You Use Click Bait to Increase Engagement on Facebook?

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Laughing All The Way To The Bank With James Altucher

Twist Image

'Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it.

Banking 83
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Top 10 Web-Based Personal Project Management Tools

ProBlogger

'This is a guest contribution. Every time we encounter the phrase “project management”, the very first thought you might have is that only businesses undertake projects for managing their needs. In reality, time-bound activities can be dealt as a project, irrespective of size. A wedding, opening a small store in a city, renovating an old home or a dumped caravan are all projects.

Project 55
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ICYMI – Twitter algorithm, Snapchat push notifications

Danny WhatMough

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News. Facebook rolls out a new event ad unit. Snapchat adds push notifications for Stories. Facebook will issue a new privacy prompt to users. Facebook went down.

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#37: How do I get my Facebook friends to come over to my Page?

Amy Porterfield

Would you like to know how to spend less time trying to convert your Facebook Profile “Friends” over to “Fans” of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will […]. The post #37: How do I get my Facebook friends to come over to my Page?