Sat.Jun 28, 2014 - Fri.Jul 04, 2014

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

'In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions.

Analytics 333
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4th of July And Social Media: 4 Must-Reads

Firebelly

'Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how. 4th of July: Three Social Media Sites That Shouldn’t Take a Holiday By Deborah Sweeney Holidays are a prime opportunity to put.

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Monday Roundup: Support

Waxing UnLyrical

'Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities. This week’s roundup features seven posts from around the web that focus on support.

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Social Networking Stats: Faster Growth Predicted for Twitter, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Free Assessment – Let’s Find Out How the World Sees You

Convince & Convert

'Today is the six-year anniversary of the Convince & Convert blog. Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. It’s been an amazing ride, and I thank every one of you for your support. But really, WHO ARE YOU?

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Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)

Firebelly

'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

Marketing 185

More Trending

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NBA Announces 2014 Social Media Award Winners

The Realtime Report

'This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Here are this year’s winners: Best Vine/Video - Kyrie Irving (Cleveland Cavaliers).

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How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

'Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. What they did have, though, were happy customers. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

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Facebook’s Grand Experiment #Fail or….?

Janet Fouts

'First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life.

Sentiment 134
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Google Launches Cookie Choices Website

Bill Hartzer

'I just checked the CookieChoices.org website again, and it turns out that the website is really now live. As you might recall, I was the first one to break the news that Google bought the CookieChoices.org domain name , right after the EU ruling. Then, for some reason you could use the website for Google search. Then it went away. But now, it looks like they’ve quietly launched the website with real content.

Google 132
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

The Realtime Report

'Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare: Twitter. Twitter is experimenting with a new way to retweet – Twitter is experimenting with a new “retweet with comment” feature, which would replace the current “quote tweet” option (TechCrunch).

YouTube 168
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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

'Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them.

Brands 161
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How the MBA Degree Gives You An Advantage

Idaconcpts

'In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics.

Study 121
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Now Offering Advanced Link Building Training

Bill Hartzer

'As a part of my commitment to folks in the Dallas/Fort Worth area to help provide more search engine optimization knowledge, I’m teaming up with Majestic SEO (I’m one of their Brand Ambassadors ), and Globe Runner (I’m a Senior SEO Strategist) to provide advanced link building training. While the tool we use for the training is Majestic SEO, and the goal is for this to be advanced link building training.

Training 130
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Are You Mastering Digital Marketing?

Small Business Mavericks

'If your business has been around for a while, you’ve seen some real changes in marketing. David Edelman, co-leader of McKinsey’s global digital marketing strategy group, was recently interviewed about the state of digital marketing, and you can read the edited transcript here. He brings up some interesting points on what we should be doing, where mistakes are often made, and the role of senior leaders in bringing their company to mastery of the art of digital marketing.

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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

'Image via BigStockPhoto.com Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting? As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality. This is an issue that’s all too prevalent among brands. Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different.

Brands 143
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9 Sure-Fire Copywriting Formulas to Grow Your Audience

Writtent Blog

'Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. While there are a number of both battle-tested and brand spanking new copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales.

Banking 107
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How to Use Twitter and Social Media To Get News Media Attention

Bill Hartzer

'Did you know that you can use the social media websites to get the attention of the news media? Well, I’ve been using Twitter for quite some time now to get the attention of the news media–by pointing out possible stories after I’ve networked with them on the social sites. With one local client, a local Dallas hairdresser, I used my social media influence to get the attention of local news personalities.

News 126
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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3 Points To Remember When You Are Looking At Social Media

Social Media Network Marketing

'You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery. Strategy is all about what is to be done and what is not to be done. Here goes the basics: Remember Social Media is not about Sales Bombardment.

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Mean Tweets: The Dallas Cowboys Edition

Convince & Convert

'The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, Dez Bryant, Jason Witten, and more, poking a little fun at themselves with not-so-nice tweets from fans.

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One Idea For Metrics Analysis

Small Business Mavericks

'Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. One. I am impressed. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments.

Metrics 87
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How I Got Over 16,000 Tweets of a Blog Post

Bill Hartzer

'I have to admit that I am really surprised that I have, naturally, over sixteen thousand tweets and retweets of one of my blog posts. Take a look at the stats on this blog post of mine : I say, “naturally” because I honestly didn’t do anything to get these extra tweets. There are things you can do to get tweets unnaturally, such as buying tweets on sites like Fiverr.com and soforth.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The World Is A Hyperlink

Twist Image

'That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified multitasking for your apps and Chrome tabs. In short: the new Android operating system will have something that looks like a carousel of little cards displaying your recently used apps and tabs (unified across all of your Google-enabled devices).

Apple 98
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Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

'In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45 th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world''s largest 10K race. Unlike it’s cousin the Boston Marathon , The Peachtree , as it''s fondly called, is not just a race for runners or even joggers.

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The Most Important Factor In Multi-Screen Strategy

Small Business Mavericks

'How many types of screens did you look at today? There’s TV, laptop or monitor, tablet, maybe some kind of smartphone…and they are all a bit different in how they function. They also differ in what you want to do with them, right? Simon Penson on Moz recently looked at the way that usage breaks down in his piece “ Screen Size Matters: Adapting Content Strategy for Multiple Devices “ He looks at the results of a study on the way people are using different devices, when th

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2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

'Sevan Derderian of Domain Name Sales accepts one of his awards at the Domainer’s Choice Awards this evening at the Dana Point Yacht Club. The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. There were three nominees in each category. The official winners were: Domain Ambassador Award -.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Make Everything You Say A Treasure To Your Audience

Twist Image

'My first time attending the TED conference was a bit of a disaster. In fact, it''s a miracle that I ever went back. I was not prepared for the experience and I didn''t really know anybody who was attending. That first day, I wound up just following the schedule and doing my best to not make a scene of myself. My biggest mistake? I thought that everyone there was attending for the amazing presentations.

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25 On-Page SEO Keystones to ALWAYS consider

Writtent Blog

'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back. However, search engine optimization keeps evolving, and tracking the changes is both smart and necessary.

SEO 97
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Can You Really Be Too Thin?

Small Business Mavericks

'You know how that saying, “you can never be too rich or too thin” keeps showing up? It’s not true. You can indeed be too thin, and that is particularly true in web sites. The problem on your site is that Google looks for “thin” content and penalizes it because it isn’t all that valuable. Google Webmaster Tools will send you a notification, but it’s better to avoid the problem in the first place.

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Throwback Thursday: iWon Search Engine, Circa 2001

Bill Hartzer

'Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. There were quite a few, so I think I’ll be able to keep the tradition going for quite some time. Today’s Throwback Thursday search engine is iWon.com, circa 2001.

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Facebook On The Brain

Twist Image

'Facebook is messing with your mind, people. what''s wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis.

Adwords 94