Sat.Jun 01, 2013 - Fri.Jun 07, 2013

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Business Lessons Learned from Fishing

Waxing UnLyrical

'Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me.

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Top Marketing Trends for 2013

yMarketingMatters

'As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues.

Trends 277
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Trending Sources

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

'Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network.

Features 240
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Building Your Business Community

Waxing UnLyrical

'Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy! 1. How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. 2.

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7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

'AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. When: June 5, 2013. Where: Hilton San Francisco Union Square. Each year MediaBistro hosts AllFacebook Expo which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing.

More Trending

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The Last Thing the World Needs

Social Media Marketing

'Not sure if you caught the news today that the very talented and successful Gary Vaynerchuk has chosen an employee to follow him around and document what he says. It''s definitely not a suggestion you''re likely to see from everyone. Or anyone from that matter. Gary has always been a disruptor. He has a great knack for knowing what makes people tick, how to talk with them, what''s coming next and how to position businesses to take advantage of that.

Tumblr 167
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10 Ways Strengthen Your Twitter Community with Commun.it

Kikolani

'Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most impo

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Pin, Pin, Pin Away

Firebelly

'How many times have you pinned something to a board, clicked on it and it took you to an “unavailable” page? You have this great recipe or work-out tip you want to try and then suddenly you’re back to square one. Frustrating. However, there’s hopeful news. Pinterest is working out these kinks in hopes that pins will start to become more useful. Pinterest is working with well-known websites so that pins will have helpful information along with them.

Mobile 160
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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

'The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

'#GameofCones is coming. And our prediction is that it''s going to be huge. Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. But the latest iteration is pure genius on the part of HBO and Foursquare.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

'Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings.

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In a Post Google Penguin World, It is Still Okay to Link Out

Bill Hartzer

'In a post Google Penguin world, it is still okay (an natural) to link out to other websites. Here in June of 2013, I am horrified that I actually have to have this conversation with other website owners and bloggers. I mean, really. Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post?

Google 148
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Top Marketing Trends for 2013

yMarketingMatters

'As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues.

Trends 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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This Week in Social Media – 6/5/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool han

Vocus 139
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Do Sponsored Posts Actually Work?

Small Business Mavericks

'The FCC would like you to disclose your sponsorship whenever you sponsor a blog post or any content online. Some people don’t like it, but it seems fair. Readers deserve to know if you are offering an opinion on something because you’ve been paid for it or if you are paying for content that is favorable to you. At heart, it’s a credibility issue.

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The End Of Work-Life Balance

Twist Image

'We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It''s about as niche of a conference as they come. This one is solely focused on the role of business development for marketing and communications agencies. Along with learning new skills to build and win the perfect pitch, the hallway chatter is second to none.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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NEW! Get It Done Session: The Twitter Transformation Process

Absolute PA

'When: Tuesday 25 June 2013 (recordings will be available to everyone who registers). Time: 8pm British Summer Time (that’s Noon PST and 3pm EST). Where: Online (wear pajamas!). Do you spend waaaay too much time on Twitter – dragged into the downward spiral of the Twitter time-suck? If the answer is YES you’re either: A. A Twitter God who is raking in plenty of dough and have customers and prospects lining up to work with you (awesome!).

Process 104
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Find a Large Audience at the Corner of Keywords and Content

Convince & Convert

'Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered. In my articles I tend to focus on the “create something great” half of the formula.

Content 135
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Even Yahoo! Gets A Redesign

Small Business Mavericks

'Every now and then you have to take a second look at your website and decide if it’s time for a redesign. Even Yahoo! has redesigned its search results pages. When you redesign your website, you want to stay true to your brand and image. You don’t necessarily need to change the content, although that may be necessary as well. But the redesign itself should reflect your company’s values.

Yahoo 101
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Want To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC?

Twist Image

'It''s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private and intimate event for the industry and media (sponsored by Google and my publisher, Grand Central Publishing - Hachette Book Group ) and it is by invitation only.

Google 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Entrepreneurship With a Family is for Crazy People

Stay N' Alive

'I am frequently asked how I was able to go out on my own with a family of a wife and 6 kids. The truth is I''m crazy - completely crazy. If you want to see how crazy entrepreneurship actually is go follow my friend Dave McClure and listen to a few of his presentations (warning - lots of language). Entrepreneurship, without a family, isn''t for the faint of heart.

Insurance 104
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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

'Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy.

Eventful 127
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What’s A Rich Pin?

Small Business Mavericks

'Pinterest has something new they’re calling Rich Pins. These are pins that you can add to your website that will give additional information to people who see your pins on Pinterest. There are three types of Rich Pins. Product Pins – These are great for e-commerce sites or websites with shopping cart items. You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website.

Travel 101
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The Inferior Brand

Twist Image

'Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don''t work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the potential to find their niche, build a market and be the quintessential contender, but there is a very real reality that most people don''t like to face: your brand may, in fact, be inferior.

Brands 109
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.

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The Best Job in Social Media

Convince & Convert

'Charlie Kautz, TaylorMade Golf @charlietour. Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Are You Actively Growing Your E-mail List?

Small Business Mavericks

'I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by some business owners is to be commended: Overall, small businesses realize that engaging customers via email leads to a stronger customer identification with their brand, directly driving positive business results.

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Good Life Project

Twist Image

'Where does Jonathan Fields come from? I am fascinated by people who are great at having conversations. I have a deep admiration for people like Charlie Rose and Howard Stern (say what you will about both of them). In the new media world, there are few people that have made that kind of ascent. Jonathan Fields from Good Life Project , could well be one of them.

Project 104
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The One Small Difference Between B To C And B To B Social Media Execution

Social Media Network Marketing

'From your Clientele list you know how many of the Business Houses are on Social Media. Business Houses could be selling to Consumer B-C or to another Business House B-B. Whatever be the Target Audience - if Client''s Audience is on Social Media then your Client too is required to be present there. You also know that the way to Communicate for B-C and the B-B Audiences is little different.