Sherrilynne Starkie

APRIL 20, 2013

'AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox). Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development ev

Social Media 320

Social Media Hashtag Eventful Journal 320

Waxing UnLyrical

APRIL 23, 2013

'I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you.

Social Media 266

Social Media Meme Flickr News 266

Buzz Marketing for Technology

APRIL 25, 2013

'Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Marketing 258

Marketing Conference Fashion Mobile 258

Mindjumpers

APRIL 26, 2013

'A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.

Company 212

Company Overview Conversation Communities 212

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Jason Yormark

APRIL 25, 2013

'About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it.

iPhone 212

iPhone Apple iPad Microsoft 212

Waxing UnLyrical

APRIL 22, 2013

'Friday, April 19, was an interesting day. I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. And so much else was happening everywhere. The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world.

Consultant 198

Consultant Social Networking News Examples 198

Firebelly

APRIL 22, 2013

'Facebook has rolled out Facebook Home , a mobile experience that “puts your friends at the heart of your phone.” But what does this mean for marketers and brands? Find out in this week’s must-reads below. Facebook Home: What’s in It for Marketers? By Andrew Cherwenka Facebook introduced the launch of Facebook Home, ending rumors of a custom-built social phone dating back to 2008.

Facebook 183

Facebook Marketing Mobile Advertising 183

Techipedia: Tamar Weinberg

APRIL 25, 2013

'This is a guest post by Ben Plomion. . In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting.

comScore 163

comScore Engineering Yahoo Advertising 163

Social Media Marketing

APRIL 23, 2013

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

APRIL 24, 2013

'We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.

Content 158

Content Marketing Price B2B 158

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Firebelly

APRIL 23, 2013

'Millennials do not want to miss anything – we check our phones as soon as we are awake, clutch them all day, and finally fall asleep after a nightly update. For millennials, checking social media is as routine as brushing our teeth or eating dinner. Millennials have a need to be connected and fulfill this through constantly texting, updating social networking sites, and responding to emails via smartphone.

Class 174

Class Applications Mobile Travel 174

Idaconcpts

APRIL 25, 2013

'As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening. While AM/FM radio is still the primary source for music listening, Internet radio (e.g. Pandora, Spotify) is quickly catching up. From the graph above, it becomes obvious that Internet radio will eventually take over AM/FM radio.

iPhone 136

iPhone Advertising Study Trends 136

Janet Fouts

APRIL 24, 2013

'Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. On the panel: Jason Miller – Marketo.

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Convince & Convert

APRIL 26, 2013

'Brooks Thomas, Southwest @brooksethomas. Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Authentication 137

Authentication Nielsen How To Case Study 137

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Firebelly

APRIL 24, 2013

'Saturday, April 20 was the 2013 TechPoint Mira Awards – Firebelly was named a finalist in Marketing Technology Excellence & Innovation category . We are honored to be named one of “The Best Of Tech In Indiana” among the tech greats of Indiana. Check out Duncan’s video, where he talks about being a finalist in a recent blog post: Firebelly Is A 2013 TechPoint Mira Awards Finalist.

Team 172

Team List Video Marketing 172

Navolutions

APRIL 23, 2013

And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145. R5GJNQWPUEK8. [pwt id=’2′]. The post Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page appeared first on Navolutions.

Facebook 100

Facebook Social Media 100

Small Business Mavericks

APRIL 24, 2013

'The Web changes. So does SEO. In fact, SEO is not the same today as it was 10 or 15 years ago. Below are 4 distinct SEO ideas that are no longer valid, yet I hear people talking about them all the time as if they are still good and valid ideas. These ideas are as outdated as silent movies. You need meta tags – Not really. The keyword meta tag is no longer necessary.

SEO 102

SEO Domain Name Engineering Small Business 102

Convince & Convert

APRIL 21, 2013

'image from BigStock.com. Given my travel schedule and general lack of patience, I don’t watch much live television. I was one of the first Americans to buy a DVR, and the concept of time-shifting (and commercial skipping) fit snugly into my life the way Alex Rodriguez fits snugly into every PED scandal. Last night was an exception. I took the opportunity (or made the mistake) of watching Saturday Night Live as it was broadcast.

Airlines 132

Airlines Hosting Hotels Banking 132

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Writtent Blog

APRIL 25, 2013

'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

Statistics 111

Statistics Hubspot comScore Sysomos 111

Navolutions

APRIL 22, 2013

'Have you ever heard of Project Home Again ? I hadn’t, until just a few minutes ago, and I’m already sold on the idea. Project Home Again is a program by the MSCA (Mechanical Service Contractors of America) that helps find missing children by turning your everyday service truck into a giant, rolling milk carton. Participating contractors can purchase magnetic posters of local missing children to apply to their work trucks, vans, and other vehicles, to help maximize exposure and raise

Organization 100

Organization Posterous Project Hosting 100

Twist Image

APRIL 24, 2013

'If you think it''s dumb, don''t do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I''d rather stick pins in my eyes than tweet." Personally, I''d rather stick pins in my eyes that be forced to read their book, but that''s a whole other story. This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever.

Journal 111

Journal Sentiment Publishing Advertising 111

Convince & Convert

APRIL 25, 2013

'File this one under, “oh no they didn’t!”. In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account. In a sea of crave-inducing food photos, this post is unique because it’s unexpected.

Delicious 125

Delicious Instagram Hashtag Social Media 125

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Social Media

Writtent Blog

APRIL 22, 2013

'Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition. If you’ve mastered the basics of writing well for readers online , you’re in for a treat.

Tips 111

Tips Statistics Wireless Research 111

Navolutions

APRIL 23, 2013

'And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145.

Facebook 100

Facebook 100

Laurel Papworth

APRIL 26, 2013

'Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithm ).

Google 110

Google YouTube Comparison Communities 110

Small Business Mavericks

APRIL 26, 2013

'Online marketing has increasingly grown since its inception in the early 1990s. For a long time, it was mainly constrained to search engines. Since 2005, however, social media has taken on a much greater importance. Instrumental in that growth have been such sites as Facebook, YouTube, Twitter, and Pinterest. YouTube is the most popular video hosting and sharing website.

Marketing 93

Marketing Small Business YouTube Hosting 93

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Twist Image

APRIL 23, 2013

'Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Writtent Blog

APRIL 23, 2013

'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

B2B 107

B2B LinkedIn Tips Marketing 107

Social Media Marketing

APRIL 26, 2013

'Get more info click to me. Social media improvement is turning into progressively necessary for computer program improvement, as search engines square measure progressively utilizing the recommendations of users of social networks like Facebook, Twitter, and Google+ to rank pages within the computer program result pages. The implication is that once a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage''s quality.

SEO 60

SEO Foursquare Yahoo Engineering 60

Small Business Mavericks

APRIL 23, 2013

'If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. New entertainment channels are starting to use transmedia storytelling more and more.

Wikipedia 93

Wikipedia Fashion Small Business Social Media 93

Twist Image

APRIL 21, 2013

'Episode #354 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His latest book is called, Present Shock , and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed , Life Inc. , Cyberia , Media Virus , Playing the Future , Nothing Sacred: The Truth about Judaism , Get Back in the Box: Innovation from the Inside Out and Coercion , winner of the Marshall Mcluhan Award for best media book).

Advertising 103

Advertising Brands Conversation Facebook 103