Sat.Nov 24, 2012 - Fri.Nov 30, 2012

Trending Sources

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.)

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A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you. The biggest risk in health care social media is not participating in the conversation.  Don’t Cheat, Can’t Delete. Geddit? ).

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!). ————— ( photo credit ). Featured From the Trenches Implementation

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. If social media and blogs in the U.S Education. costs.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And Read on to find out what you’re missing.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to Reach Social Success with Contextual Marketing

Mindjumpers

The following post is part of the  Mindjumpers Network  series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Mindjumpers Network.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

MUST READ: Clay Shirky on Disruption

SocialFish

As you know, we read Clay Shirky religiously over here at SocialFishing, and in the rare moments when he posts an essay or there is a video of him speaking, we always post it and it’s always thought-provoking. The people in the music industry weren’t stupid, of course. They had access to the same internet the rest of us did. First, the people running the old system don’t notice the change.

Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5 Days, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. via  Google.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right? Not so fast. The second is that it's lazy.

Driving Successful Entrepreneurship: Passion, Perseverance and Persistence

Unspoken

When you look at most successful entrepreneurs, you discover three overriding traits – passion, perseverance and persistence – The Three Ps. They have a deep passion for what they are doing and keep at it until they achieve their goals. This inner drive, rather than the desire to make money, is the most critical component of their success. Think of Edison, Jobs, Dell, Hewlett and Packard, who all started out simply doing something they felt compelled to do. They persisted in looking everywhere for solutions to their challenges. Passion is not blind allegiance to an idea.

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. Edward L. We make it happen !

Instagram Users Share Over 200 Photos Per Second On Thanksgiving

The Realtime Report

photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday. whopping 10 million photos were shared on the platform, and for several hours users were posting more than 200 photos per second “that mentioned Thanksgiving-themed words in their captions.”

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

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5 Must-Reads On Social Media & Cyber Monday

Firebelly

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Social networks fail Cyber Monday test.

24 Free Twitter Header Images

Geoff Livingston

As an amateur photographer nothing makes me happier than giving my photos away so people can use them. This holiday season I reedited 24 of my photos , cropping them to fit your Twitter header image. None of the photos have watermarks, none of them require attribution. If you like any of them, click on the link located below these images to download on Flickr. really appreciate your time.

Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. billion in 2016. billion in 2016.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. Finally, you learn from an existing customer.

22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Blog Social Media & SEO Social Media Marketing Uncategorized #SMWF social media highlights social media tips social media world forum

New Feature On Pinterest Gives Users More Privacy

Firebelly

Pinterest recently launched Secret Boards. Pinners will appreciate this new feature and it will encourage more personal users to join as well. This new feature is fantastic for businesses, especially those who are planners. If a company is planning to launch a new product or host a special event a Secret Board can be created in advance, along with content, images, and descriptions for each pin.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The page, just launched in October, already has over 110,000 fans.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying. From WTF?

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A Guide to Multilingual SEO Strategy

Idaconcpts

With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. Adapt.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. 1.