Here is a roundup of my favorite articles for November 19-25, 2012: Persuade vs. convince by Seth Godin (Seth’s Blog) This is why I am not reading or tweeting your blog post by Mark Schaefer (Grow) Building Your Business On Facebook Is Insanity by Robert Tyson (TheTysonReport.com) The Marketer’s Guide To SlideShare by Mauro D’Andrea (KissMetrics) Twitter Tools That [.] 5 great articles you may have missed (November 19-25, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Social Media best articles of the wee MORE >>

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!). ————— ( photo credit ). Featured From the Trenches Implementation MORE >>

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S. Education. News Health article. Benefits v. costs. MORE >>

Everyone wants to be a hero. We spend our entire lives looking for the situation, career, relationship,  or friendship where we can shine. In our search for significance we gravitate to mentors and even brands that give us the chance at being better. As a blogger, you have the opportunity to build a following by giving your audience a path to significance, a roadmap to heroism. Heavy stuff right? You’ll be delighted to know that one of America’s greatest heroes has already written the playbook on living with purpose and carrying everyone us along for the ride. His name is Forrest…Forrest Gump. MORE >>

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics. ” 7. THIS IS THE LAST 12 HOURS FOR THE SPECIAL OFFER ON THE PROGRAM.  MORE >>