Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Trending Sources

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Add Your Personality. Contribute.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods.

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Why Twylah Is My Favorite Influential Tool

Unspoken

Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works? Twylah examines your live Twitter stream and selects up to 20 topics that you tweet about the most. However, you cannot hide tweets within the topics that you select to be published.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

Klout 109

Old PR Stunts Don’t Drive Sales

Spin Sucks

If you regularly read Spin Sucks , it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). It’s our responsibility to measure results; it’s not the responsibility of our clients or our executives. Our responsibility. 1980 called and wants their PR stunt back.&#. Pretty cool.

RSS 105

64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. Seeing an idea, often creates another one.

Social media is not a weapon

Janet Fouts

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. Or the mega Twitter user who spoke the magic words: “Do you know what Twitter is?

2 Tips to Show Your Online Humanity

Ari Herzog

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless. When you record a video, it is easy to avoid looking at the lens. It is also easy to apologize to yourself.

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Content Marketing As A Process: Three Rules Before Starting

Conversionation

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blogger Relations: Know Your Audience

Spin Sucks

In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut , Coke, Pepsi, and now Marie Callender’s.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. Las Vegas, Phoenix, Sacramento, Boston. It’s surreal.

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

QR Codes: Effectiveness and Use

Spin Sucks

It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Deb asks: Facebook question for you: What’s the best way we could use QR codes for business as a service provider?

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). Wrong.

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How data visualization brings numbers to life

SocialFish

“ More about this programme : Hans Rosling’s famous lectures combine enormous quantities of public data with a sport’s commentator’s style to reveal the story of the world’s past, present and future development. Now he explores stats in a way he has never done before – using augmented reality animation. This is so cool. How might you inspire, with your data

Data 59

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard. USD135M). 2.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

PR for Products vs. Services: Do They Work the Same?

Spin Sucks

A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. think it does.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. they shout. “It’s a bastardization!

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ). Strategy is important. Tweet.

5 Apps Every Business Owner Should Have

Idaconcpts

Running a business is by no means an easy task, and every entrepreneur could use a little help from time to time. Instead of hiring a personal assistant, consider fully utilizing that $400 mobile device you purchased. That’s right. Your smartphone. Phones have come a long way, and nowadays they can help you manage your life more easily and help you keep your sanity. EverNote. Who knows?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Create Viral Success: Top 10 Viral Campaigns

Mindjumpers

Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The top 10 list. Evian: Live Young. 3 Old Spice: Responses.

6 Annoying Ways You’re Using WordPress

Firebelly

I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague the website. Reddit?

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. The Problem with Google Analytics.

It’s time to humanize business

SocialFish

Have a look at this great slide deck from Lee Bryant that I just discovered today (full accompanying narrative is here ). He was talking about the future of leadership – in 2009. Two years later, these are the same themes that Jamie Notter and I dig into in our new book, Humanize: How People-Centric Organizations Succeed in a Social World. Here’s more on what’s in the book.

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. I’m not going to link to it but it was on a subdomain of bloglines.co.za.

I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. And maybe that’s the problem. need to organize it.

12 Questions To Ask Before You Build An Online Community

Firebelly

“I don’t know if I should build an online community&#. hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? Here are some more specific questions*: Are people genuinely interested in your organization? How will you keep people engaged ?

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Conversionation

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn

Team 39

Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Have Your Registered for Blog World Yet? If you haven’t registered already, your window for savings is almost closed. Plus you can still use my discount code KIKOLANI20 for an additional 20% off. So what are you waiting for??

Employees That Spend Too Much Time Online Are Stealing

Twist Image

I t's called, "Time Theft," and it's becoming a bigger and bigger issue. There have been all kinds of shenanigans by lazy employees throughout the history of business (currently, I have the image of George Costanza napping under his desk from that infamous episode of Seinfeld ). The concept of "time theft" includes everything from having someone else punch a timecard on your behalf to falsifying your attendance. It's a huge issue. It's a sad issue, but is this the same as when an employee is caught spending too much time online doing things that have nothing to do with work?

Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms. Always be human.

Operation Name Drop: A New Communication Method

Spin Sucks

Today’s guest post is written by Laura Petroli no. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. know…this is big.

Is Your Blog Spiraling Into An Echo Chamber?

Kikolani

This is a guest post by Allison Duncan. Blogging is all about connecting with people and continually making networks of folks who read and comment. Most blog tip sites constantly tell you to “use Twitter or Facebook” to reach the masses. But the truth is a lot of bloggers hit the big time in their circle of contacts and think they’ve made it as big as they ever will get. The Echo Chamber. Buzz x1.

The Marketing Industry

Twist Image

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. It's not an easy business. It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it?

5 Tips To Write Engaging Status Updates

Mindjumpers

Tweet I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind when you need to write engaging updates. Make sure you are seen. Encourage people to engage. Be visual.

Music Lovers Unite … Through Facebook

Spin Sucks

This post is written by Molli Megasko. There is  new digital connectivity endeavor that I’m really excited to talk about here. Ticketmaster is going social by creating new features that allow music lovers to see where their friends on Facebook are sitting at concerts. And now you can choose your seats based on this instead of Ticketmaster choosing what they thought was “best available.”.