“I don’t know if I should build an online community&#. hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? Here are some more specific questions*: Are people genuinely interested in your organization? How will you keep people engaged ? MORE >>

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. Dispel the myth that social media isn’t for B2B and tweet the truth. Thanks to Hubspot for the “ tweet this “ blog post inspiration. Source ) TWEET THIS. Source ) TWEET THIS. Source ) TWEET THIS. MORE >>

With the MMA Forum (London, October 4-5)– the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) — just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda. Grab a pew at the MMA Tweetchat (September 20) and follow the edgy and informative exchange with Paul Berney, MMA CMO, and Tomi Ahonen , independent consultant, influential blogger and seven-time best-selling author. Knowing Tomi ( as we all do! How do I participate? MORE >>

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning  to make your audience choose you over others. The infographic has eight different categories with 64 marketing techniques in total. MORE >>

This morning I presented on the importance of remembering the people involved in social media – who you are engaging and what they want from you. When brands struggle on Facebook or Twitter it is usually because they haven’t thought through what is in it for the people they are engaging. It is easy as a brand to decide how you want to use social media, and what you want people to do. It is less easy, but more important, to consider what the people you are engaging want to do. Jack wants to sell a new breakfast cereal to Mary and thinks that social media isn’t the answer. MORE >>