Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Trending Sources

Why Twylah Is My Favorite Influential Tool

Unspoken

Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works? Twylah examines your live Twitter stream and selects up to 20 topics that you tweet about the most. However, you cannot hide tweets within the topics that you select to be published.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Add Your Personality. Contribute.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods.

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The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

2 Tips to Show Your Online Humanity

Ari Herzog

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless. When you record a video, it is easy to avoid looking at the lens. It is also easy to apologize to yourself.

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Social media is not a weapon

Janet Fouts

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. Or the mega Twitter user who spoke the magic words: “Do you know what Twitter is?

Blogger Relations: Know Your Audience

Spin Sucks

In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut , Coke, Pepsi, and now Marie Callender’s.

A World Gone Social

Learn how companies must adapt to survive.

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. Seeing an idea, often creates another one.

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

Atom Thought

ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. Let’s look at the buy outs first: 1. Where.com – Over 1.2 lac retailers onboard. USD135M). 2.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). Wrong.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. Las Vegas, Phoenix, Sacramento, Boston. It’s surreal.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ). Strategy is important. Tweet.

How data visualization brings numbers to life

SocialFish

“ More about this programme : Hans Rosling’s famous lectures combine enormous quantities of public data with a sport’s commentator’s style to reveal the story of the world’s past, present and future development. Now he explores stats in a way he has never done before – using augmented reality animation. This is so cool. How might you inspire, with your data

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QR Codes: Effectiveness and Use

Spin Sucks

It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Deb asks: Facebook question for you: What’s the best way we could use QR codes for business as a service provider?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. I’m not going to link to it but it was on a subdomain of bloglines.co.za.

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. they shout. “It’s a bastardization!

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. The Problem with Google Analytics.

PR for Products vs. Services: Do They Work the Same?

Spin Sucks

A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. think it does.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

12 Questions To Ask Before You Build An Online Community

Firebelly

“I don’t know if I should build an online community&#. hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community? Here are some more specific questions*: Are people genuinely interested in your organization? How will you keep people engaged ?

5 Apps Every Business Owner Should Have

Idaconcpts

Running a business is by no means an easy task, and every entrepreneur could use a little help from time to time. Instead of hiring a personal assistant, consider fully utilizing that $400 mobile device you purchased. That’s right. Your smartphone. Phones have come a long way, and nowadays they can help you manage your life more easily and help you keep your sanity. EverNote. Who knows?

How to Create Viral Success: Top 10 Viral Campaigns

Mindjumpers

Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The top 10 list. Evian: Live Young. 3 Old Spice: Responses.

It’s time to humanize business

SocialFish

Have a look at this great slide deck from Lee Bryant that I just discovered today (full accompanying narrative is here ). He was talking about the future of leadership – in 2009. Two years later, these are the same themes that Jamie Notter and I dig into in our new book, Humanize: How People-Centric Organizations Succeed in a Social World. Here’s more on what’s in the book.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

6 Annoying Ways You’re Using WordPress

Firebelly

I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague the website. Reddit?

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Conversionation

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn

Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms. Always be human.

Operation Name Drop: A New Communication Method

Spin Sucks

Today’s guest post is written by Laura Petroli no. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. know…this is big.