This is the time of year when individuals (people like you and I) start thinking more about work/life balance. Don't do it. There is no such thing as work/life balance. By even saying there is such balance, you're making an internal agreement that work is not a part of a healthy life, and I just don't buy it. Like you, I put a good chunk of my waking hours against the work I do. can't accept that it doesn't constitute an important and real part of my life. In the end, I'm not looking for work/life balance. I'm looking for life balance. What does life balance look like? Business. Community. MORE >>

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in your company is in marketing, whether they want to be or not. The people in your company today should have the characteristics and confidence to succeed in this environment. Social media and real-time business affects every employee in your organization in some way. MORE >>

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications MORE >>

For those of us running company Facebook pages I thought I’d use Spin Sucks to break down the new impressions and feedback data and how to best use this new information to your advantage in your online marketing campaigns. You’ll notice now when making a post to your company page, Facebook is supplying you with changing impression numbers and feedback percentages per post. What does this mean? According to the Facebook help center , below are some of the most common questions: Is the impression number the number of users who have seen the post? What does “feedback %&# measure? MORE >>

Markets tend to move based on innovation that improves buyer experiences and productivity. Market leaders know this and constantly seek ways to innovate. Trends In Thinking About Innovation. Most organizational leaders understand the importance of innovation but fail to manage its pursuit effectively. There are many flaws in organizational management of innovation, including process shortcomings and a lack of business discipline that result in internal barriers to success. Additionally, most organizations are risk-aversion and  fail to learn from past mistakes in pursue of innovation. MORE >>