Jon Loomer
JANUARY 26, 2017
There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page with laser precision and focus.
Convince & Convert
JANUARY 25, 2017
What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We took a close look to learn how these big names got it right.
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The Social Media Hat
JANUARY 23, 2017
Success on Instagram requires that we monitor our brand performance and be able to use data to determine our results. Here's how.
Meltwater
JANUARY 25, 2017
When social media first started to emerge in the mid-2000s as a popular way to… Read More.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jenn's Trends
JANUARY 25, 2017
Oh, when people come up with a *great* idea and then force it upon others with no real understanding of the process… which is exactly what Instagram pods are! You may have heard of this term. You may have wondered if these Instagram pods are useful. You may be in an Instagram pod (or a […]. The post What You Really Need to Know About Instagram Pods appeared first on Jenn's Trends.
agora pulse
JANUARY 25, 2017
As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Most of those mistakes come from a simple lack-of something; one or more missing ingredients. While there can be numerous reasons why any social media plan could fail, I’ve done my best to boil them down into the few reoccurring themes below. 1.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Devumi
JANUARY 27, 2017
The Internet has had a significant impact on commerce, with more and more brands jumping online to sell their products. It has also opened opportunities for fledgling businesses to sell their trade to a wider audience. With everyone now using the Internet to build stores, you are in for a lot of competition when you […]. The post How to Sell Your Products Online: Make Your E-commerce Store Successful!
Ignite Social Media
JANUARY 24, 2017
The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help build awareness of the versatility for a lot of brands. It’s one of my favorite thing to do, unless of course it’s right before lunch time.
Sprout Social
JANUARY 23, 2017
Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more.
Buffer Social
JANUARY 25, 2017
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, and much more.
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A beginner's guide to social media automation tools and getting automation right.
Devumi
JANUARY 24, 2017
Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it’s a “news item” you know didn’t happen. If that’s the case, then you have fallen victim to fake news. While it might look harmless at first, a fake news article can cause […]. The post How the Fake News Problem Affects Social Media Marketing appeared first on Devumi.
Meltwater
JANUARY 24, 2017
Retail moves at the speed of culture, which means players sometimes quickly come and go.… Read More.
Ignite Social Media
JANUARY 23, 2017
Every holiday, from Thanksgiving all the way down to #NationalDonutDay, is a potential opportunity for your brand to join the conversation and put your unique spin on the day. However, not all holidays and the ideals associated with them are good times to promote your brand. Here are some that your brand likely should, and at least as importantly, should not jump in on.
Buffer Social
JANUARY 23, 2017
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socialmedia.biz
JANUARY 25, 2017
Post by Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.
Meltwater
JANUARY 27, 2017
What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.
Ignite Social Media
JANUARY 25, 2017
Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. We will add that, when possible, we’ve side-stepped spending media dollars around the holidays and reserved those dollars for more efficient quarters (such as first a
Buffer Social
JANUARY 25, 2017
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
JANUARY 27, 2017
Can Travel Bloggers Live Well From Their Blogs? Travel blogs have become quite popular over the years, and it’s easy to see why the best of the bunch have come so far. Gorgeous pictures, amazing stories, and interesting locales can combine to create a vehicle for not only inspiring wanderlust in others, but making money as well. It is possible to make money as a travel blogger, and there are many who make a full time income from their blogging efforts.
Meltwater
JANUARY 26, 2017
Will you be Sidekick's Valentine? It provides you topical content, a pop culture calendar, and… Read More.
Ignite Social Media
JANUARY 23, 2017
Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Google+ surprises most and announces a few new updates, all in this week’s edition of Social You Should Know. Facebook May Not Renew Live Video Contracts with Media Partners & Celebs. Last year, in an unprecedented move by Facebook to push its live video publishing functionality, Facebook paid publishers and celebrities to create Facebook Live c
Sprout Social
JANUARY 25, 2017
Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what you’re offering.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
JANUARY 24, 2017
Why Videos Are The Best Engagement Tool You Can Use. Video is now the top tool for online marketers. If you use Facebook, you can’t fail to see that a huge number of posts in your daily feed are videos. YouTube is now the biggest social media channel in the world. A billion people watch YouTube videos each month, with 80% of users outside of the United States.
Laurel Papworth
JANUARY 21, 2017
2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists? Oh to keep an eye on your industry, to see best practices from your fellow travellers, to find content to share, to watch out what NOT to do and so on. So for example, I want a list of all Farmers’ and Growers Markets and Stalls Facebook Business Pages so I can see in one long toilet roll of Fa
Twist Image
JANUARY 24, 2017
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change. The big winner at CES this year was Amazon 's Alexa technology. In short: voice. Voice as navigation.
Sprout Social
JANUARY 24, 2017
Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and engaging with your Instagram account.
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Discover just how easy it is to boost SEO with social media.
Proactive Report
JANUARY 21, 2017
Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret? Well, a large part her success is relationships. It is, after all, called Media Relations.
Laurel Papworth
JANUARY 23, 2017
Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Sydney CBD Facebook for Business course: Monday 6 & Tuesday 7th February. Are you wanting to take your Facebook Business Page to the next level?
Twist Image
JANUARY 23, 2017
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.
Sprout Social
JANUARY 27, 2017
More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.
ProBlogger
JANUARY 25, 2017
This is a guest contribution from Michelle Schroeder-Gardner of Making Sense of Cents. In August of 2011, I started Making Sense of Cents while working my full-time job. I didn’t have much time to spend on it, as I was working full-time and working towards my Finance MBA, but I used every little minute of extra time that I had so that I could create a successful blog.
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