Sat.Oct 01, 2016 - Fri.Oct 07, 2016

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.

Banking 180
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A Funny Thing Happened on the Way to Labor Day

Waxing UnLyrical

I know what you’re thinking. Labor Day was a month ago. So why am I bringing it up now, when Fall is well and truly Falling, and you can’t get to the pet section in Costco without tripping over the Thanksgiving stuff? A funny thing happened on the way to Labor Day. Well, the last time we published a post on WUL, Labor Day was around the corner.

Banking 142
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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.

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5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless. It’s no longer a question of “if” your brand should use this feature, but “how”. Like all social media tools and mediums, Facebook Live has several best practices which, if adhered to, will enhance the potential for your live video to reach

Tips 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Case Study: Vanilla and Bean

Jenn's Trends

Some accounts just “get” Instagram. Today’s case study is one of those accounts. I love what she does with her images, captions, calls-to-action, and engagement. And so, this is the perfect account for another Instagram case study. Today, I am introducing you to Vanilla and Bean. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends.

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12 Tips To Execute The Perfect Marketing Strategy For Your Business

Kikolani

A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

More Trending

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Facebook at Work Coming Soon

The Social Media Hat

Facebook's alternative to Slack or Skype is launching this month from London, and is poised to offer an interesting alternative for business communication.

Facebook 130
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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram.

Tools 152
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How to be a Successful Sponsored Blogger

Janet Fouts

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? That’s nice. The thing is, there are a zillion bloggers who want this too and don’t make the cut. We work with hundreds of bloggers through our influencer outreach programs and here’s what […].

Blogger 132
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9 Elements Successful Influencer Marketing Agreements Contain

Meltwater

You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Schedule Google+ Posts Without Leaving Chrome Running

The Social Media Hat

Learn how to schedule posts to your Google+ profile without having to keep a browser extension running - even to communities and your personal collections.

Google 130
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Brands Tapping Into Election Season: The Big Debate

Ignite Social Media

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it.

Brands 141
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Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend. Post by Michael Gorman. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. S tarting up a new business is a special undertaking that requires a lot of preparation, planning and action.

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10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Meltwater

Seeing another’s perspective is an important skill we need to nurture as PR professionals. Getting… Read More.

Skills 152
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What The Anonymous Visitor Is Telling You

The Social Media Hat

Paying attention to what anonymous visitors are telling you - and they tell you a lot - is key to un-anonymous-ing them and increasing conversions.

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Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising. Twitter is allowing advertisers to “have it their way” when it comes to clicks and conversions. This new ad option will allow marketers to serve ads based on the action they want from a specific type of visitor.

Report 138
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Why We Made Ourselves Our Own Best Client

Convince & Convert

Too often, we use clients as guinea pigs, foisting on them new tools we haven't tested ourselves. Learn how one agency fixed that.

Tools 141
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Get More out of Event Evaluation

Meltwater

As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.

Eventful 160
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Use this 5 Step Process and Sell More on Social Media

The Social Media Hat

What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here.

Process 167
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What’s Wrong with Sending Automated Tweets?

agora pulse

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated encompass a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following me! Be sure to visit my website,” automated response tweets like “Thanks for following me have a great day,” automated follow backs and even automated chats based on keywords or hashtags.

RSS 113
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The best time to post on Facebook?

Janet Fouts

So you think there's ONE time for everybody to post on Facebook? Find out when is best for YOUR page.

Facebook 134
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Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

Campaign 148
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Everything you need to know about Private Label SEO

Social Media Marketing

SEO outsourcing is just ruling the internet marketing world. Thanks to its incomparable business benefits. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. There are uncountable digital marketing companies that provide both affordable and impactful, search engine optimization services to their clients.

SEO 103
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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really like or admire reshares a post of mine , or when people from across the world happen to come across my content and like or follow. Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then.

Twitter 111
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11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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Understanding Your Industry as a PR Newbie or Intern

Meltwater

The cornerstone of being a successful PR pro or marketer is understanding your market. Any… Read More.

Industry 147
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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@DunkinDonuts #SocialMedia Success Story

Koka Sexton

I do not live in an area where a Dunkin Donuts can be found on every block, in fact, there are only 3 within 40 miles of my house. The experiences I have had with Dunkin have been isolated to my trips over the years to Boston for work, where a Dunkin Donuts can be found right around just about every corner. In 2013 when I heard they were opening in California, I was hopeful that there would be one close to me. just saw that @dunkindonuts is coming to California.

Hotels 105
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How to improve Google Ranking with H1 Tags

Razor Social

Have you ever wondered how many H1 tags you need in your content…? Or wondered what a H1 tag is? If you’ve thought about either of these questions, you’ll love today’s post. Because… they will help with your search engine rankings or cause damage, depending on what is done. … I’m going to give you all the details you’ll ever need to know about the H1s, including the SEO requirements which will help your onsite SEO.

Google 105
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The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day.

Content 111
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Inbound Marketing Prerequisites to a Successful Program

Meltwater

For several years now, inbound marketing has taken the helm as our most “talked about”… Read More.

Marketing 141
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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [SSM008]

Buffer Social

Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt.