Firebelly
DECEMBER 15, 2015
Not feeling the love from your customers or followers on social media? These three common mistakes may have placed you on the naughty list. #1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments. Not responding to customers is a response—it says you don’t care about them. #2 Not Sharing.
Visually SM
DECEMBER 16, 2015
Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In an article for CMO.com, our CEO Matt Cooper explains why Facebook’s fledgling tool experienced some early road bumps and what to expect as it mature
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Waxing UnLyrical
DECEMBER 16, 2015
Guest Post by Elise Mitchell. One of the things I hear leaders talking about more frequently is innovation. Good thing, because it’s essential in today’s rapidly evolving business environment. Innovation keeps you in the game. While we all boldly buy into that thinking, in the back of our minds we’re asking, “How in the world can we get it done?” Starting new things sounds exciting, but it also sounds daunting and expensive.
Techipedia: Tamar Weinberg
DECEMBER 17, 2015
Are you the kind of person who updates social media often? I’m curious to know if you’ve found that your broadcasts have (re)invited people into your lives, people you may know through your career, school, religious circle, or whatever, who have approached you about something that they may have picked up through your social media updates.
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Convince & Convert
DECEMBER 18, 2015
‘Tis the season for fun and festive holiday-themed offerings from companies. But what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. (highlight to tweet). It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find a tree-shaped piece of candy.
Visually SM
DECEMBER 16, 2015
Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In an article for CMO.com, our CEO Matt Cooper explains why Facebook’s fledgling tool experienced some early road bumps and what to expect as it mature
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Idaconcpts
DECEMBER 12, 2015
Finding a decent-paying job you enjoy in today’s market can be tough. You’ve likely heard countless stories from friends and relatives about how professional-level jobs aren’t widely available in their field. Perhaps you’ve even found yourself in such a position. Fortunately, there’s never been a better time to consider entrepreneurship.
Bill Hartzer
DECEMBER 16, 2015
Google’s Change of Address tool, accessed by website owners in the Google Search Console, is broken. It generally works for most website owners as it should. However, in my professional opinion it’s broken because it’s missing certain functionality that should be included. This missing functionality causes certain websites to not be able to use the tool.
Convince & Convert
DECEMBER 14, 2015
Remember that time when you wrote content to promote a new product the day before it launched? What about the campaign you nearly forgot to create for the event on Monday —but it’s Friday right now? Well, if you don’t remember, I certainly do. I’ve been there. And it sucks. But what if it didn’t have to be that way? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?
Waxing UnLyrical
DECEMBER 18, 2015
I don’t think you really know a person until you know what kind of random facts they know. So I decided to find out. The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts! Of course, when Sofman and Sorohan get going, there’s a real possibility they won’t stop. Which is why I like them so much. I guess that makes me a fan of the Harvard comma.
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A beginner's guide to social media automation tools and getting automation right.
Small Business Mavericks
DECEMBER 16, 2015
Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. They need to be able to think ahead, plan content around your promotional campaigns, and hold it all together.
Lucy Hall
DECEMBER 18, 2015
Being consistent with social media is one of the best ways to grow your followers, reach more customers and make more sales! But It can be hard to keep on Track with your activity, which is why I have got this awesome daily social media tick sheet for you and a weekly goals planner! To use the social media daily tick sheet planner simply add status and post ideas for the next 30 days and each day you complete an update ensure you tick the box!
Convince & Convert
DECEMBER 17, 2015
I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporating a big-picture mentality with story-worthy assets into their bu
Social Media Network Marketing
DECEMBER 16, 2015
Suppose every time you posted on Facebook, the Social Network Distributed its Advertising Revenue it earned against Your UpDate and passed a Percentage back to You. Of course, Facebook does nothing of the sort - but its much smaller rival TSU does. Here is a Social Media Network just like Facebook BUT IT PAYS YOU. The way you use Facebook is the same way you use this Social Media Network.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Small Business Mavericks
DECEMBER 18, 2015
Brand management is not just a skill you should hone. It’s an essential skill. But what does it take? Here are five ways to manage your brand more effectively–online and off line. Define your uniqueness – That includes your unique selling proposition, but it also goes beyond that. What are your key differentiators? In other words, what sets you apart from other brands within your industry or niche?
Lucy Hall
DECEMBER 18, 2015
Being consistent with social media is one of the best ways to grow your followers, reach more customers and make more sales! But It can be hard to keep on Track with your activity, which is why I have got this awesome daily social media tick sheet for you and a weekly goals planner! To use the social media daily tick sheet planner simply add status and post ideas for the next 30 days and each day you complete an update ensure you tick the box!
Convince & Convert
DECEMBER 18, 2015
Quick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good. When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. (highlight to tweet).
Devumi
DECEMBER 17, 2015
Your LinkedIn Company Page is becoming an increasingly important online tool every day. With LinkedIn recently surpassing the 400 million user number, LinkedIn is now a valuable tool for any number of important uses: Talent recruitment Product advertising Branding Community engagement And still more! If you want your LinkedIn Company Page to truly matter, read […].
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Twist Image
DECEMBER 18, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
Myrland Marketing
DECEMBER 13, 2015
Myrla nd Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! What about your job and career makes you feel fulfilled ? Spend time today thinking about what kind of impact you want and need to have on others. For example, my passion and fulfillment come from my desire to leave those I come in contact with feeling or knowing more, and preferably both.
Convince & Convert
DECEMBER 16, 2015
Image via BigStockPhoto.com. With the holidays right around the corner, you should be gearing up for customer traffic overload. Often, business owners view this period as naturally prosperous. However, what most business owners don’t realize is how much this can set the tone for your sales in the following quarter and into the next year. In order to truly capitalize on the holiday season, you have to play a strong offense and defense when it comes to your online ratings and reviews.
ProBlogger
DECEMBER 13, 2015
Folks, you’ll know today’s guest contributor author Gretchen Rubin from her bestselling books on happiness, habits, and human nature, her inspiring talks, and her popular daily blog GretchenRubin.com. Gretchen also shares practical, manageable advice on her podcast Happier With Gretchen Rubin , which iTunes just announced as one of the best of 2015.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Twist Image
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. I don't. The other week, I was interviewed by Rich Brooks for his Agents of Change Podcast (it runs about 30 minutes long). Do start the interview off, I was asked if content is the new advertising? This was my response: No. In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was.
Rebekah Radice
DECEMBER 14, 2015
How would you like to log into Facebook each morning to see a vibrant, thriving business page? And what if you could make new contacts daily, tapping into all that Facebook has to offer? You can! It just takes commitment, planning, and a little know-how. Because no matter what you’ve heard, Facebook is still a powerful marketing tool. It can help you take your business marketing to the next level (IF you have a smart Facebook strategy in place).
Convince & Convert
DECEMBER 16, 2015
Living Brand Story. H. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act!
ProBlogger
DECEMBER 16, 2015
With the ever-changing Facebook algorithm, nothing but crickets on Twitter, and Instagram being a slow-moving feast, we’ve seen a huge response to our posts on the topic of social media this year. It’s like a beast we’re all desperate to tame. In this roundup there are a couple of videos and a few step-by-step tutorials showing how the experts do it – I hope you find them useful.
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Discover just how easy it is to boost SEO with social media.
Twist Image
DECEMBER 14, 2015
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Jon Loomer
DECEMBER 14, 2015
The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded… Look, I don’t blame those who are overwhelmed. The new pixel is confusing, and I’m speaking for the advanced marketers who have figured it out.
Convince & Convert
DECEMBER 15, 2015
The Allure of Raw Video. The evolution of social media professionals and the ability to schedule blogs/podcasts/tweets/etc. has created the opportunity for a high level of scripting in one’s social presence. While this makes for a safe and controlled front to an audience, it also removes what makes social media unique from other interactions… the feeling of personal connection and communication.
ProBlogger
DECEMBER 17, 2015
So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. Be sure to return tomorrow for a secret bonus round we’ll be sharing!
Twist Image
DECEMBER 13, 2015
Episode #492 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Simon Sinek created something much bigger than a splash when his TEDx Talk in 2009, How Great Leaders Inspire Action , garnered over twenty-five million views (and continues to grow). Around this time first business book, Start With Why , took hold and more recently, he published his second book, Leaders Eat Last.
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