Mindjumpers
DECEMBER 4, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. .
Firebelly
NOVEMBER 30, 2015
People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2.
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Waxing UnLyrical
DECEMBER 4, 2015
Are you getting ready to head into 2016 like a Social PR Superhero? You know you’re a Social PR Superhero if …. 1. You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
Convince & Convert
DECEMBER 1, 2015
Image via BigStockPhoto.com. Clicks! They aren’t the ultimate goal of most marketers (because actions are way more important than eyeballs) but it’s certainly better to have clicks your website, blog, or other digital property than to not have clicks. Clicks are like seeds. Not that useful by themselves, but critical if you’re going to grow something.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Rebekah Radice
NOVEMBER 30, 2015
Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. It can share a vision, expand the life of a product, sell a service or boost a campaign. They’re those super compelling, highly shareable graphics that have permeated every inch of our online space. But adding visuals to a marketing mix and using them to brand your business can be a challenge.
Bill Hartzer
NOVEMBER 30, 2015
In a recent Search Engine Land article , Patrick Stox explains what HTTP/2 is, and what it means for SEOs. After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
DECEMBER 4, 2015
From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
Small Business Mavericks
NOVEMBER 30, 2015
In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.
Devumi
DECEMBER 3, 2015
Many people don’t understand why you’d buy SoundCloud plays. They see it as a vanity metric, or meaningless numbers. However, smart Soundcloud users know that these numbers can be vital to the success of their songs and career. How? People react to crowds and these numbers that represent those crowds; a concept called social proof. […].
Waxing UnLyrical
NOVEMBER 30, 2015
This is your last call to invest in a killer professional development opportunity that WILL change your world. A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). These kids don’t mess around. They actually go to class and have a full load of schoolwork.
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
NOVEMBER 30, 2015
Image via BigStockPhoto.com. On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO.
Small Business Mavericks
DECEMBER 4, 2015
Okay, so I’m half a month late. Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more.
Twist Image
NOVEMBER 28, 2015
This might take some time for brands to wrap their heads around. " Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism.
Amy Porterfield
DECEMBER 2, 2015
Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings. We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list. Today […]. The post #86: Creating An Honest Business From The Ground Up with Dale Partridge appeared first on Amy Porterfield | Online Marketing Expert.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Convince & Convert
DECEMBER 1, 2015
Finding Balance in Every Strategy. Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. In other words, it’s business intelligence for the rest of us. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey.
Small Business Mavericks
DECEMBER 2, 2015
There will come a time when you will want to re-purpose old content. In other words, you’ll want to take an old blog post and turn it into a video , or maybe you’d like to take a video and recast it as a blog post. There are a variety of ways to re-purpose content, but you should know that re-purposing is not the same as re-publishing , although both are acceptable.
Twist Image
DECEMBER 4, 2015
Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office of a multi-national brand (and one that is ranked among the best in the world) was passionately motivating their team to think about how these connections are really happening.
Absolute PA
DECEMBER 4, 2015
You know when you go on a diet and there’s always someone who tries to make you have a slice of cake? Or when you take up exercising they try and persuade you to stay at home with them in the warm instead of going out running? When people do things like this it’s usually because they’re worried that they’ll somehow lose the you they know and love. The same can happen when you choose to challenge the status quo career wise.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Convince & Convert
DECEMBER 2, 2015
Image via BigStockPhoto.com. Is it just me, or can running a business make you feel a bit schizophrenic? Sometimes, your sales will surge with no explanation. Other times, it’s all quiet on the Western front. Sales rise and fall for a number of reasons—many times for reasons outside of our control. However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market.
Danny WhatMough
DECEMBER 4, 2015
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Mark Zuckerberg has a baby ! Emoji is the word of the year. Twitter testing Emoji reactions. Google Hangout participants no longer need a Google account. Facebook launches new tools for digital ‘break-ups’ Facebook at Work launches Messenger for Work.
Twist Image
NOVEMBER 30, 2015
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
ProBlogger
NOVEMBER 30, 2015
Do you ever feel that all the work that you put into maintaining an interesting and useful social media stream is not getting the results it deserves? I do! I spend hours every week working on our social accounts. Finding great links to share, thinking about the wording of the updates, selecting or creating great images to go with them and then scheduling them.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Convince & Convert
DECEMBER 4, 2015
With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape.
SocMed Sean
NOVEMBER 28, 2015
I find Skype to be one of the most useful tools out there when it comes to connecting with people around the globe. Whether it’s video chat with family or using it to instant message with my development team in India, it has become a staple tool for communicating. One limitation I have found, however, is that Skype doesn’t allow you to easily output, save, or print the communication stream.
Twist Image
NOVEMBER 29, 2015
Episode #490 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard not be impressed with the work and thinking of Josh Bernoff. For over twenty years, Josh was a key player at Forrester Research , where he wrote about, edited papers and studied companies involved in the future of technology. His work there was a key destination to better understand the players, what they were doing, and how this would affect business.
ProBlogger
DECEMBER 2, 2015
Is fear holding you back from engaging in mediums like Live streaming, Podcasting, webinars, talking-head videos or even speaking at live events? Over the last couple of years we’ve seen amazing opportunities open up to bloggers who are willing to embrace some of these mediums – but alongside the opportunities, I’ve noticed a rising tide of anxiety among some bloggers who while comfortable to put themselves out there on the internet through the written word are reluctant to jum
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Discover just how easy it is to boost SEO with social media.
Convince & Convert
NOVEMBER 30, 2015
I have a confession to make: I may in fact be the world’s biggest proponent of omni-channel marketing, or cross channel marketing, or integrated marketing, or whatever you prefer to call it. For more years than I care to remember, I’ve been trumpeting the benefits of providing a seamless omni-channel marketing experience. I may in fact be—as I wrote in a Forbes piece back in 2012—addicted to integrated marketing.
Kikolani
DECEMBER 3, 2015
I started my company on a shoestring and by instituting the simplest, cheapest and most effective marketing campaign in the world. My “Thank You Marketing Campaign” as I have since named it, faithfully served—and still serves me—in the most abundant way. I’ll tell the tale but, know this: Marketing boils down to value. You value your customer, and they value you.
Webbiquity SMM
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.
ProBlogger
DECEMBER 3, 2015
This is a guest contribution from Julia McCoy. For bloggers, “rest” and “time off” are not familiar words. The nature of blogging requires that bloggers be willing to dedicate themselves to it at all times, at all hours of the day, and at all points throughout the year. While this nose-to-the-grindstone work style may be great for getting things done and building your blog following, it’s not exactly ideal for kicking back over the holidays and enjoying some well-earned time off with the people
Convince & Convert
DECEMBER 3, 2015
The Review Battlefield. The escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder. Add in the alarming statistic that ratings and reviews (up to 25% of which can be fraudulent) are trusted 80% of the time as much as recommendations from friends/family and you have a perfectly good reason to lock yourself and y
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