Waxing UnLyrical
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.
Firebelly
JULY 20, 2015
When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.
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Mindjumpers
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before.
SocMed Sean
JULY 22, 2015
Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as
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Waxing UnLyrical
JULY 24, 2015
The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.
Talkwalker SM
JULY 23, 2015
Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker , we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Janet Fouts
JULY 19, 2015
Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special?
Waxing UnLyrical
JULY 20, 2015
In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP.
Idaconcpts
JULY 22, 2015
Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs.
Convince & Convert
JULY 20, 2015
Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. SoMeGeekLawyer Tweet This. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company. When he tells people he is a social media lawyer, he often gets asked, “That’s a thing?
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A beginner's guide to social media automation tools and getting automation right.
Rebekah Radice
JULY 20, 2015
Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Build Meaningful Relationships.
Devumi
JULY 24, 2015
When it comes to Pinterest marketing strategies, I can tell that very few businesses are really making a plan and taking advantage of this incredible online marketing opportunity. Doing searches for a basic keyword, like “Pinterest marketing” shows me about 1,600 searches/month. “Facebook marketing” has around 18,100/month for comparisons sake. And this is all despite […].
Idaconcpts
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups.
Convince & Convert
JULY 23, 2015
On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Image via WorldEmojiDay.com. Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
JULY 23, 2015
For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. “It’s not fair!” they said. “Users want to see our content!” they claimed. “Give them more control!” I’ve always considered this a bit of a bluff. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair.
Small Business Mavericks
JULY 22, 2015
Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” Or someone might ask, “Which Internet marketing tactic gets the most results?” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online.
Koka Sexton
JULY 18, 2015
Over the last couple of months I have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. (Before I go on any further, let me be clear, this is not intended as a blanket statement or observation about everyone.).
Convince & Convert
JULY 24, 2015
Expectations are steadily rising in the inbox, and everyone agrees that sending more relevant messages is the key to staying in subscribers’ good graces. However, “relevance” is often talked about in vague, mystical terms or discussed within the narrow context of company-specific examples. While relevance is indeed in the eye of the beholder, that doesn’t mean it’s indescribable or immeasurable.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Twist Image
JULY 18, 2015
No, don't worry. you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. Sadly, we still see advertisers just pumping their 30-second spots into pre-rolls on YouTube , but that's not the win.
Small Business Mavericks
JULY 20, 2015
According to AdWeek , people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at the two reasons cited for this new development: They don’t want to spend time filling out registration forms. They don’t want to remember another password.
Koka Sexton
JULY 18, 2015
Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
Convince & Convert
JULY 22, 2015
Tweetable Moments Nothing connects people with things other than stories at a deep, emotive human level. Zain_Raj Tweet This. Today Park interviews the CEO of Shapiro+Raj , Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. Zain is also the author of the number one marketing and sales bestseller, “Brand Rituals”.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Absolute PA
JULY 24, 2015
I did something for the first time last week. I was really nervous beforehand. I was worried I’d make a fool of myself, that I’d say or do the wrong thing, that all my vulnerabilities and flaws would be up for scrutiny. I put it off until the last minute. Then dived in. When I relaxed into it – it was amazing! Now I want to do it again, again, and again.
Twist Image
JULY 20, 2015
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Taylor Marek
JULY 21, 2015
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Convince & Convert
JULY 20, 2015
Tweetable Moments Content no longer is a buzzword. It’s here to stay. randyfrisch Tweet This. Accountability for Content. The Content Pros Podcast is so pleased to welcome Randy Frisch , COO and Co-Founder of Uberflip , as our new co-host! On today’s show, Randy introduces himself to listeners by shining the light on his background, his team, and the challenges he faces leading a content marketing company.
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Myrland Marketing
JULY 24, 2015
Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.
Twist Image
JULY 18, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
Lucy Hall
JULY 20, 2015
Have you ever wondered what it takes to get started marketing your small business on YouTube? Many small businesses make the mistake thinking that YouTube is not a social media site. YouTube is in fact the third biggest social media site in the world! YouTube activity takes up nearly 20% of social media activity. So knowing this, how can you ignore YouTube when you are trying to market your small business and build authority in your niche?
Absolute PA
JULY 24, 2015
I did something for the first time last week. I was really nervous beforehand. I was worried I’d make a fool of myself, that I’d say or do the wrong thing, that all my vulnerabilities and flaws would be up for scrutiny. I put it off until the last minute. Then dived in. When I relaxed into it – it was amazing! Now I want to do it again, again, and again.
Myrland Marketing
JULY 23, 2015
Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, you wonder if all of this marketing and networking is worth the investment.
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